Do You Really Know Who Your Customers Are?
Play episode · 31 min

If you are wanting to drastically improve the results from your business marketing efforts and dollars spent you need this episode. Learn why people are not seeing or listening to your Social Media posts and practical tips to change the game with the marketing results in your business. 

What is covered in this episode:

  • The importance of knowing your ideal customer avatar
  • Knowing your most profitable existing customers. 
  • Why you need to do this framework before you start writing your copy or advertising
  • How to start defining your customer avatar
  • Why you need to constantly be refining your customer avatar
  • Why you need to know where they absorb information from - what do the read, watch, listen to?
  • How knowing their pains and objections can help you connect quicker
  • Knowing their online behaviours
  • How to find out this information
  • What to do if you have multiple customer avatars
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