What Does Your Logo and Branding Say About Your Business?
Play • 1 hr 9 min

Today on the show talk we are joined by Ian Paget, founder of Logo Geek, a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He works with inspiring entrepreneurs and businesses looking to take their brand identity to the next level.

What is covered in this episode:
  • How he started a business from his passion for logo design and typology
  • Starting a business from a 90 000 followers on Twitter
  • How he used Buffer to grow his Twitter community by posting regular content twice a day
  • How to use Twitter to find your target audience
  • Why having a personal profile picture instead of a logo helps to boost your twitter engagement
  • Choosing where your target audience hangs out on social media to focus your marketing efforts
  • The value of hashtags on Twitter
  • Time management tools for managing your social media
  • The main purpose of your logo and the first impressions it can make
  • The importance of a Brand Statement
  • The dangers and costs to consider of a cheap or free logo when starting out
  • Colour, typefaces and other design features to consider when designing your logo
  • Why it doesn’t matter what you or your family think of your logo, it is important what your target audience thinks
  • Why you need to ask specific questions when getting feedback about design
  • Why quality matters in all your touch point
  • How being a podcast guest is helping Ian and Logo Geek with their SEO and backlink strategy

 

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