Build a Better Agency Podcast
Episode 39: Scaling Your Agency, with Jason Swenk.
Jul 5, 2016 · 37 min
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Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website, www.jasonswenk.com, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.  

 

What you’ll learn about in this episode:
  • How Jason prepared his agency for sale
  • The importance of systems inside an agency
  • What to do when the systems you put in place make you nonessential for day-to-day operations
  • Lead generation: why is this the biggest pain point for agencies and what can be done about it
  • How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place
  • How to recognize which clients to seek out and which to avoid
  • Jason’s Agency Playbook
  • Things agencies do to get in their own way
  • Agencies and niche: why you need to start very, very small
  • What can agencies do right now to take action on the ideas in this episode
Ways to Contact Jason Swenk:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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