Lindsay Grinstead & Bill Boris-Schacter have lived and breathed the experiential marketing space collectively for over 50 years. They started Tonic Consulting Group to take that experience and help other live event agencies, and their partners, grow both their top and bottom line. Through their combined experience, they bring an operations and sales expertise to their clients.
Lindsay has worn a sales & marketing hat for her clients and her agency throughout her career. In her 15 years at Jack Morton Worldwide, she grew small accounts into huge ones and created a few award-winning programs along the way. Lindsay understands the challenges in finding and winning new business and how to organically grow business. She expertly navigated Fortune 500 companies, maximizing opportunities for revenue growth.
Every client calls Tonic looking to "grow". Lindsay & Bill help their clients identify what is hampering their growth, develop a roadmap to success and then roll up their sleeves & help implement the recommended changes.What you’ll learn about in this episode:
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