Business development does not just happen. For most of us as agency owners, sales is one of those things we wish we didn’t have to do.
In this episode of Build A Better Agency, we’re going to really dive into sales. I think the reluctance comes down to a fear of rejection. Because of those fears and insecurities, we don’t prioritize biz dev. We don’t put it on the calendar. We don’t make it a must do.
I think the biggest change we can make, and this is my challenge to you, is to just carve out time to connect with your ideal clients. Maybe it’s one morning a week. But as my guest says, if it’s not on the calendar, you’re not going to do it.
My guest for episode #147 is Michelle Weinstein. Michelle has done it all. She's been on Shark Tank. She has raised over a million dollars for her last company, and she now teaches entrepreneurs how to sell.
At the end of the day, Michelle is a sales strategist. She teaches mission-driven entrepreneurs how to sell without being sleazy.
I think we make sales harder than it needs to be. That’s why I wanted to bring Michelle on to have this conversation. She generously shared some incredible ideas and strategies that you can implement right now.
What if you could make a list of your ideal top-tier clients and actually have the confidence and the plan to demonstrate to them that they’re be losing out by not working with you.
That’s just the tip of the iceberg of our discussion. This is a must hear episode if you are looking to enjoy biz dev and ultimately the fruits of that labor in increased profits.What you’ll learn about in this episode:
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!