Build a Better Agency Podcast
Episode 113: How to Use Out of Home Media for B2B and B2C, with Betsy McLarney
Dec 4, 2017 · 44 min
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With 19 years of Outdoor Advertising experience, Betsy McLarney has planned, managed, and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complementing a robust integrated media plan. EMC Outdoor works seamlessly with their agency clients or direct with a brand’s media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.  


What you’ll learn about in this episode:
  • Out of Home (OOH) media: what is it?
  • How digital outdoor advertising really makes the experience come alive for consumers
  • Using OOH to hit consumers with messages at multiple touch points throughout their day
  • It’s not just for B2C: how B2B can utilize OOH to enhance their campaigns
  • Using street teams effectively to get your message out to live people
  • Why OOH isn’t just for national brands and can be used effectively for even local campaigns
  • Matching the budget to where the OOH campaign can be the most effective
  • Can OOH still be the main means of advertising?
  • How OOH makes digital advertising more effective
  • Creating buzz by finding creative ways to place ads outdoors
  • Why outdoors isn’t the place to tell a big story
Ways to contact Betsy McLarney: Resources:
  • Outdoor Advertising Association of America:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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