Build a Better Agency Podcast
Episode 21: Innovation Can be Learned, with Gavin Heaton.
Feb 29, 2016 · 46 min
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Gavin is a marketing technologist, strategist, and advisor. He is the founder of the Disruptor’s Handbook, a network of entrepreneurs and innovators that help businesses innovate like startups, which Gavin calls “marketing lead innovation.”

He has led new venture startups for organizations like PwC, developed digital strategy and execution for global brands on both the agency and client sides, and spent some time as an analyst in digital transformation for award-winning analyst and advisory firm, Constellation Research.

He also has extensive international experience in driving measurable outcomes via digital customer experience platforms, digital strategy, and executing innovative content driven campaigns.  

What you’ll learn about in this episode:
  • Gavin’s long road that ultimately led him to become a marketer
  • Creating value for customers by working on their problems
  • The evolving role of agencies
  • Why you have to be transparent about what it is that you do
  • How to get your employees to become better strategic thinkers
  • A “lean canvas” and creating a business out of the problem that has an idea as a solution
  • How to have better business conversations
  • Improving your business by bringing together your best advocates and harshest critics
  • Getting past the fear that comes with working transparently
  • What agencies can do today to become better at honing in on their clients’ problems
  • Tips for fostering innovative thinking throughout your entire organization
  • Why you need to start thinking like a startup
Ways to Contact Gavin Heaton:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

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