Build a Better Agency Podcast
EP 232: Getting your agency to the other side of the coronavirus with Drew McLellan
Mar 16, 2020 · 42 min
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There’s not a small business owner on the planet who isn’t concerned about how the coronavirus is going to impact their business, employees, clients, and family. Those worries are complicated by the fact that this is also a health risk to those you love. I can’t help with the health risk part – but I can help ease your fears about your business. We’re going to survive this together and in this episode, I am going to give you some tips and tactics to get you and your agency through this storm and back to calm waters.

If you’ve owned your agency for a while, you’ve already survived a similar season. We weathered 9/11 and in the U.S the ’07 to ’08 recession. It wasn’t pleasant or pretty — but you got your agency through it and I want you to recognize that you can and will do it again.

I’m going to walk you through steps to protect yourself and your agency in these areas:

  • Your team
  • Money
  • Clients
  • Biz dev

It’s going to require strong leadership and a kind, compassionate heart — and following the metrics to get your agency through the next few months. But you’ve got all of that in spades — so let’s get through this together!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

What You Will Learn in This Episode:
  • How this economic slowdown is not the first we’ve seen
  • What to keep in mind if you shift to a remote work situation
  • The place where you’re at the most danger of putting your agency at risk
  • The financial metrics you cannot afford to ignore
  • How to take a long-range view of the virus situation and find opportunities in the chaos
  • The unlikely upsides of this season
AMI works with agency owners by:
  • Leading agency owner peer groups
  • Offering workshops for agency owners and their leadership teams
  • Offering AE Bootcamps
  • Conducting individual agency owner coaching
  • Doing on-site consulting
  • Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

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