Build a Better Agency Podcast
Episode 178: Is There an Accountant in the House? Getting Real About Agency Financials with Jenn McCabe
Mar 4, 2019 · 1 hr 3 min
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Agency owners are notoriously ill-informed (and uncomfortable) when it comes to their agency’s finances. Which means they make important decisions in the dark. Not ideal and we’re trying to change that at AMI. That doesn’t mean you need to understand all the fine-grain details. But you do have to understand where you stand financially at any given time.

On episode #178, I talk with Jenn McCabe, who started out in accounting at Ogilvy and Mather but soon started her own accounting firm to help small to midsized agencies figure out their numbers.

The numbers you need to know (and if you do any AMI planning, this will sound familiar) should fit on one sheet of paper. We’re not talking about miles and miles of Excel spreadsheets. Just the key figures and concepts you need to understand your agency’s financial health.

We’ll also talk about best practices for preparing your agency for sale when the time comes.

Recently Jenn merged her company with Armanino. They provide, among many other services, outsourced accounting, finance, and HR, working primarily with agencies to create simple accounting dashboards and financial documents that allow the agency owner to make good decisions.

What You Will Learn in This Episode:
  • The difference between cash accounting and accrual accounting (and why you NEED to know the difference)
  • The need for accounting rather than bookkeeping
  • Understanding run rate, aka your monthly “nut”
  • Why you need to pay yourself as an owner
  • Best practices around owner salary
  • How much cash and cash equivalents to keep liquid and available
  • How to be an attractive acquisition target
  • Transitioning your employees to new owners
  • Managing an internal agency purchase
  • Why management buyouts are becoming less common


Ways to Contact Jenn McCabe:
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