Oct 12, 2020
Darren Wright - Jamming brand and travel
Scott jams with Darren Wright, Flight Centre Travel Group’s global brand manager and a builder of travel brands from scratch in the Australian and global markets. They discuss Flight Centre’s unique internal brand culture, it’s distinctive external brand, the Captain character, and the various different brands under its global house. They also chat about the world-wide freeze in travel, how the industry is coping and what happens next, exploring how brands and consumers alike are responding, and the importance of having a brand marketer in the C-suite. Darren tells some tales from previous roles with Air Asia and Scoot, launching that brand in various countries as it grew, about customers, differentiation, online shopping, people and culture and travel, travel, travel!