ALL MAVEN's Branded podcast
John Biethan
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We’re about all things branding and so much more! We’ll talk about SEO, website design, the value of adding video, social media, and of course, branding identity.
Produced by Heard Not Seen Media, Inc.
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Dec 9, 2020
018 Tiffani Czapinski: Rescue Baby
Inspiring you to be your baby's hero
I met Tiffani Czapinski as a new member at the Carlsbad Chamber of Commerce while we both were attending an online Zoom event there. When she introduced herself to the group I immediately knew I wanted to have a conversation with her.
Tiffani’s background is as a firefighter, but because of a back injury, she had to leave that profession. She then inspired herself to create Rescue Baby, her new emerging yet to be branded business.
Listen to this episode to find out how she’s pivoting, and not because of the pandemic. Contact Tiffani Czapinski
Rescue Baby
Inspiring you to be your baby's hero
rescue.baby@yahoo.com
(760) 500-5002 Contact ALL MAVEN’s Branded podcast
John Biethan
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Dec 3, 2020
017 Sophie Felix: Faith and Service Lead To Branding Success
Sophie Felix says “Work Hard. Brand well. Give back to the community and they’ll seek you out.”
Sophie’s definition of branding:
* Reflect on who you are in your personal life, your career, and your lifestyle
* By investing in yourself and how your marketing assets look is vital to your success
* You want to be authentic. You can be yourself, be real, and still be branded like a celebrity. Mentions
* Branding herself and her clients is the top priority. And Sophie says with that, you’ll always be ahead of your competition.
* While re-branding, Sophie used the best business attorney in San Diego, Kelly Bagla from Bagla Law, who also has a podcast Go Legal Yourself podcast.
* Who inspires you? Tell us a defining moment in your life.
* Sophie Felix on SD Voyager.
* 2015 Telly Awards Winner for Non for profit America's Children of Fallen Heroes commercial produced by Joseph Cinemato.
* Shawna B is the Top Celebrity Real Estate Agent in LA. Contact Sophie Felix
HBM Talent & Management
SoCal Chapter President of America’s Children of Fallen Heroes
sophiehbmtalent@gmail.com Contact ALL MAVEN’s Branded podcast
John Biethan
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Nov 18, 2020
016 Back For More with Chris Ryan
Chris Ryan is back with John for the 4th time to catch up on everything pandemic, music, and how Chris has managed to do so well this year with his business Ryan Video Productions.
Some of the topics we covered today:
* Chris talks about one of his most recent projects with the Daley Ranch in Escondido, CA.
* What Chris is listening to (Bon Iver).
* What John is listening to.
* Interviews with musicians and artists they’ve had the pleasure of spending time with.
* Video streaming.
* Microphones and headphones.
Check out previous episodes with Chris here:
* Episode 2 Chris Ryan: Making Heroes With Branded Video Storytelling
* Episode 3: Reese Harris And Chris Ryan on Brand Equity
* Episode 5: Preparing for Your Brand Video Shoot (and more music) Contact Chris Ryan
Ryan Video Productions "Branded" Podcast Contact Info
John Biethan
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Nov 4, 2020
015 Logan and Anna: Call Me Unstoppable
Imagine A World where you and your dreams matter.
“The trifecta™ of unstoppable, aligned is unstoppable.
It's the foundation, the basis of everything we do at Call Me Unstoppable™ - The Trifecta™ of Unstoppable. And when all three elements - Heartset, Mindset, and Skillset - are aligned, you are truly unstoppable!.”
~ Logan and Anna from Call Me Unstoppable
Who are these “unstoppable” sisters?
Logan was in private practice for about 10 years, and before that a former corporate gal in human resources who left in 2010 to open Logan Re-coaching. Then in 2018 they opened Call Me Unstoppable.
Because Anna comes from an entrepreneurial background, she’s the peer support specialist. She’s gone through everything a coach can go through. She’s the creative side. The “find the dots” kind of person.
Because Logan has more of a corporate background, she is the “connect the dots” kind of person.
Yup. Unstoppable! Contact Call Me Unstoppable
Website: https://CallMeUnstoppable.com/ Contact the "Branded" Podcast
John Biethan
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Oct 28, 2020
014 DIY Publishing Meets DIY Broadcasting
Honoree Corder is a wildly prolific author who has sold over 4 million copies of her books on Amazon. What’s more, she offers an online “Publishing Ph.D.” course to aspiring authors that walks them through the entire process of conceiving, composing, marketing, and selling their books.
One of the things she tells her clients is that producing a podcast is an effective way to enhance their reach and boost sales of their books. This is where our amiable host, John Biethan, comes in. He’s just as much a proselyte for podcasting as Honoree is for self-publishing. Or, as Honoree puts it, “You’re the me of podcasting.” Got it? Good.
In the ensuing conversation, Honoree explains why self-publishing makes a lot of sense in today’s marketplace, where traditional publishers are stingy with resources and expenditures for all but blockbuster authors.
But there’s money to be made and authority to be gained by going the independent route. The book - and the podcast that grows out of it - can elevate an author’s profile and create beaucoup opportunities in their fields of expertise.
“Putting an investment in their book is an asset in their business,” she says.
Marketing considerations aside, Honoree says that many of her clients simply have the time now to write the book they’ve always wanted to write, now that we’re all a bunch of socially-distanced homebodies. “There's less to go and do, so there's more time to sit and write,” she says. “They’re kind of like, I'm ready to write that book and I want to publish it. And now I understand I have a line of sight.” Contact Honoree Corder
HonoreeCorder.com
@honoree on Facebook and Instagram "Branded" Podcast Contact Info
John Biethan
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Oct 7, 2020
013 Tanya Goodall Smith: Improve Your Brand Image
Originally a graphic designer, Tanya Goodall Smith noticed that many small businesses in her area (Eastern Washington and Northern Idaho) were shooting themselves in the foot by using amateur photography in their advertising and marketing materials.
“When 90 percent of the real estate on your ad is a photo and it's terrible, “ she says, “it can be difficult to make it look good.”
In that case, your brand doesn’t look good. “Branding is your reputation,” she says. “It's what other people think of you or your business or your product.”
So Tanya decided to put her visual communications skills to work creating professional photos and videos for a clientele that includes companies, real estate brokers, medical practitioners, and anyone who “really cares about their business and their clients and really just wants to take their brand up to that next level, beyond the DIY.”
Her photos appear on everything from billboards to print ads to websites. She also offers video services, to provide the added impact of spoken words, music, and motion, and social media marketing services that make use of her photos.
Having discovered a niche, Tanya is also teaching other photographers the ropes of corporate and personal brand photography, and solo entrepreneurship: “I created the course that I wish I would have had.” Contact Tanya Goodall Smith
WorkStoryPhotography.com
WorkStoryEducation.com "Branded" Podcast Contact Info
John Biethan
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Sep 22, 2020
012 Jane Tierney: Chain Reactions
Virtually every product or service travels through a supply chain that has a myriad of moving parts and plenty of expense and risk involved. I spoke with Jane Tierney, a consultant who helps companies save money, gain efficiencies, and mitigate risk. Our conversation touched on the key aspects of her universally applicable specialty. Here are some key takeaways that might be relevant to just about any business:
Transportation and logistics are an obvious aspect of physical supply chains, whether by air, rail, ship or through pipelines. Other operations that stand to benefit from tight supply chain management include purchasing, production, sales, and operations.
Think also of the internet as a logistical vehicle for moving information from place to place, and exchanging money for all the goods and services that move that way: music, apps, games …
… not to mention shopping. Tierney, an engineer by training who calls herself “a factory geek,” shares her insights and fascinations about the way Amazon warehouses work. Contact Jane Tierney
Website: www.Purple-Link.net
Email: Jane@purple-link.net
Set up a phone appointment at CallWithJane.com "Branded" Podcast Contact Info
John Biethan
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Program notes by Dave Herndon.
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Sep 1, 2020
011 A Strategic Book Coach meets a Recovering Magazine Editor
A Strategic Book Coach Meets a Recovering Magazine Editor at the Podcast Cafe
Honoree Corder is a Strategic Book Coach, a self-publishing expert, and the author of 53 books that have sold 4 million copies! She also calls herself a co-creator: “I work with professionals and entrepreneurs to help them write, publish, and monetize their books.” For the purposes of this conversation, refer to her title, You Must Write a Book: Boost Your Brand, Get ...
Dave Herndon is a recovering magazine editor and newspaper person, which makes him one of a legion of former print journalists who are trying to find a Plan B (C, D...) since the publishing industry has cratered and jobs have disappeared. He’s now a wordsmith for hire (editing and writing) and a podcasting apprentice. To learn where he’s coming from, check out Herndon-at-Large.com.
Dave asked the questions, Honoree did most of the talking, and John chimed in with insights about how podcasting fits into the communications and branding ecosystems. Key talking points include
Honoree: Self-published books can’t be amateurish. You need to have them edited, designed, and proofed professionally. Her indie team is full of pros with backgrounds in traditional publishing. “You can actually hire really great people who are making a fair living because you're paying them directly.”
Honoree: Self-publishing can be more rewarding than traditional publishing. “I can create a book that is every bit as good and I get to do all of the other things that I want to do with the book. I get to have quality control. I get to have content control. I get to have timing control. I get to have creative control. I get to keep all the cash.”
Honoree: Carpe diem! “Write it, write it, write it. You have more time than you've ever had and may ever have. Again, we don't know when this is going to be over and you might have to go back to work. … You can't predict the future, but you can sit down and write.”
Honoree: Podcasts are great publicity. “As a podcast guest, I have done about 500 podcast interviews. And when someone signs up for my newsletter, one of my questions is how'd you find me? And it's always through someone recommending, or they heard me on a podcast.”
John agrees with her: “Your podcast is your advertisement. … It's just great, quote-unquote, advertising.”
John: Podcasts are still the land of opportunity. “Last count [there were] … about 900,000 podcasts …Only about 250 to 300,000 are actually active….So when you compare basically podcasting to any form of media, it's just wide open still. ...it's certainly less than $500 a year, depending on how much you really want to get into it.”
Honoree recommends these writers’ podcasts for tips and technique: Kelton Reid – The Writer Files and Six Figure Authors.
Hear her solo interview with John, about Why You Must Write a Book: ALL MAVEN's Branded podcast: 008 Honorée Corder: Why you ...
You can hear John’s interview with Dave about writing and storytelling on episode 6 of What Has My Attention.
Program notes by Dave Herndon. Contact Honoree Corder
HonoreeCorder.com
@honoree on Facebook and Instagram Contact Dave Herndon
Herndon-at-Large.com; herndonatlarge@gmail.com "Branded" Podcast Contact Info
John Biethan
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Aug 19, 2020
010 Marcy Browe: Brand Photography, Music, and Appreciation
I wanted to have this conversation with Marcy and told her if she got the Samson Q2U, I’d schedule with her.
As a branding portrait photographer with extensive marketing and advertising experience, Marcy Browe uses this unique skill set to help her clients uncover their personal brand. Then, she brings that brand vision to life by creating stunning visual images that perfectly capture her client’s next-level version of themselves.
As a thriving portrait photographer, she’s able to immediately connect with her photo subjects to make them feel at ease and to allow them to enjoy their experience. This is her superpower, both behind the camera lens and when she’s presenting to a group. This is Marcy Browe.
Marcy talks about the influences in your life as a part of your brand. So inescapably and what usually creeps into this show, we talked about some of the music that has influenced each of us in our lives. John’s Classic Music Mentioned (listen/watch)
* Jimi Hendricks - The Jimi Hendrix Experience, Purple Haze
* Eric Clapton - Cream Crossroads
* Quick Messenger Service - Happy Trails, Who Do You Love
* Keith Jarret - Keith Jarrett Trio Standards 2
* Chick Corea and Return To Forever - Light As A Feather, Spain
* Cab Calloway - Minnie the Moocher and The Blues Brothers 1980 version Marcy’s Classic Music (listen/watch)
* Cream Sunshine Of Your Love
* The Beatles Birthday Marcy’s Favorite Photographers and Influences
Herb Ritts
Herb Ritts website
Herb Ritts in Vanity Fair: Retrospect (Madonna, Richard Gere, Cindy Crawford)
Herb Ritts video: Madonna - Cherish
Herb Ritts video: Chris Isaak - Wicked Game Annie Leibovitz
Annie Leibovitz on Artnet
Annie Leibovitz in Rolling Stone: The Last Word: Annie Leibovitz Looks Back on a Legendary Career
Annie Leibovitz in The Guardian: Annie Leibovitz on the shots that made her
Annie Leibovitz on Artnet: John Lennon and Yoko Ono, New York, 1980 , 1980
Annie Leibovitz on Artnet: John Lennon and Yoko Ono, The Dakota, New York, December 8 , 1980
Annie Leibovitz Masterclass
Annie Leibovitz quotes:
* A thing that you see in my pictures is that I was not afraid to fall in love with these people.
* The camera makes you forget you're there. It's not like you are hiding but you forget, you are just looking so much.
* When I say I want to photograph someone, what it really means is that I'd like to know them. Anyone I know I photograph.
Marcy’s Mentions
Marcy mentions the company that did her website, April Edwards at AEDesignCo.com.and how now she’s getting more “qualified” leads than she ever has before. John’s Mentions
Jim Terr, Ep. 7 Flashback Friday: BuDDy’s Old Fashioned Podcast, a Glamourous Guest (Kate VanDevender, film producer) on his podcast What Has My Attention.
John mentions an episode he did with Mary Cravets on this podcast, episode 7 Mary Cravets: Client Generation - Tied For First and the highly recommended networking service she provides, WatchUsThrive.com.
Honoree Corder, Strategic Book Coach, who without having her own podcast, has been a guest on over 500 episodes.
I wanted to have this conversation with Marcy and told her if she got the Samson Q2U, I’d schedule with her. Why? Because if you’re a professional, spending time on Zoom or podcasts, you need to come off as a professional.
For you podcast junkies and wannabes, this episode was recorded with Marcy using a $60 Samson Q2U and myself using my 15-year-old AKG C3000 condenser mic. The episode was recorded remotely using Squadcast, mixed and mastered with Adobe Audition, and finally, run through Auphonic. And Finally
When asked what do you see yourself doing in the next 5-years?
Marcy says “More of the same. I’m in appreciation mode. It will appreciate as a monetary value appreciates” which I learned from Esther Hicks of Abraham-Hicks. When people ask me what I want, I say I want more of what I have. I don’t want something different, I say I want more of what I have. Contact Marcy Browe
MarcyBrowe.com "Branded" Podcast Contact Info
John Biethan
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Jul 21, 2020
009 Krista Crotty: Business Crew Chief - Business Strategy and Racing
Krista Crotty is a Business Crew Chief with the experience of a Business Strategist, Racecar Driver, Driving Instructor, Mompreneur, and an NLP Trainer & Master Practitioner. Wow! That’s a lot of living.
Krista lives her life considering how she wants to make an impact and follows the European work model where they work to live as opposed to living to work. You build the life that you want and then adapt your job and income to facilitate the life you want to live. She works hard to play harder. Contact Krista Crotty
Business Crew Chief - Business Strategist - Racecar Driver - Driving Instructor - Mompreneur - NLP Trainer & Master Practitioner
702-677-6923 mobile
Velocity Business Strategists
Visit Krista on LinkedIn
Velocity Business Strategists on Facebook "Branded" Podcast Contact Info
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Jul 8, 2020
008 Honorée Corder: Why you MUST Write a Book
Honoree is a badass. We like badasses. Her reputation is legendary as you’ll discover in this episode.
Honoree helps her clients get “behind the velvet robe” as she says - the place that’s comfortable and the snacks are better. Cutting to the chase, get your free copy of You Must Write a Book by visiting HonoreeCorder.com.
Honorée Corder is an executive and strategic book coach, TEDx speaker, and the author of dozens of books including You Must Write a Book, The Prosperous Writer book series, Like a Boss book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, The Divorced Phoenix, and Stop Trying So F*cking Hard (and many more).
Additionally, she is co-creator of The Miracle Morning book series with Hal Elrod. Honorée passionately coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple str…
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Jun 17, 2020
007 Mary Cravets: Client Generation - Tied For First
Notable Quotes, Questions, and a Book
The "Accidental" Millionaire: Leaping From Chance To Mastery In the Game of Life, by Stephanie Frank.
Watch Us THRIVE Zoom Calls.
“When you come from who you really are - your values, and then align with what will make you truly happy - the vision part of it... I think of values and vision as the bookends of how you operate your business. Your values. Who you are. Your vision. What will make you happy out there in the future? When those two things are set up, then it’s all the work in between…” ~ Mary Cravets
“What do you have control over?” ~ Mary Cravets
“We rarely get the whole picture of client generation. Instead. We’re doing desperate activities that never quite link together. So how do you make sure that every element from your values to your vision to your pricing in alignment? Your values. Your vision. Your pricing. Your understanding of your ideal client and where they gather. Their messaging. How do they talk about t…
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Jun 1, 2020
006 Kevin Clemons: Cyber Security - Lions and tigers and bears, oh my!
If you’re thinking it’s time for a computer upgrade, you’ll enjoy the options presented in this episode. If you’re concerned about getting hacked, we’ve got you covered on what to do to protect your computer and your business.
In this episode, we geek out a bit with Kevin Clemons, CEO at Au Technology Solutions.
It should be noted, in this episode when Kevin mentions services offered by Microsoft, that those similar services are also available with Google’s suite of products. I wanted to say this because well… I’m Google-centric. Is that a word? My spell-checker thinks not.
I also wanted to apologize for the clicky sounds you hear from Kevin’s side of the conversation. I’ve done what I can to remove them, but many still exist.
We start the conversation talking about John’s pending computer upgrade options:
* AMD Ryzen computers.
* Kevin’s recommended laptop, the Lenovo Flex 14, 12Gb RAM, 256Gb SSD hard drive, a touch screen on Amazon about $600.
What c…
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May 18, 2020
005: Preparing for Your Brand Video Shoot (and more music)
This is the 3rd episode Chris Ryan has been on, and we’ve only done 5 episodes. What’s up with that? Simple. He’s a great co-host and we have a lot of fun together - as it should be.
Chris owns Ryan Video Productions. As he says on his website, “Let’s do some good work together!” He means it, as evidence by his client testimonials and the people I’ve talked to who’ve used his services.
Chris and I share a love for music. We’ve both been involved in the seen for years. While Chris worked in a radio station DJ’n several shows, I started behind a mic producing podcasts before it was called podcasting. Back then, it was often called “audio blogging.” So yes, this episode is largely dominated by talking about the musicians, bands, and experiences we’ve had along the way. But don’t worry, Chris will let you know how best to prepare for your video shoot BEFORE you hire the videographer. Topics, Mentions, and Links to All The Music
* Chris listened to Spotify…
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May 13, 2020
004 Jani Jackson: Develop Your Team - Make the Relationships and Connections Strong and Lasting
Today we bring you Jani Jackson, M.Ed., for an in-depth conversation about Team Building. Jani is the Founder and Principal Consultant at Develop Your Team, located in the greater San Diego area. We’d be amiss if we didn’t mention that her dog Leah joined us as well for a brief part of the interview.
As a successful and dynamic corporate leader for over 20 years, Jani developed many high-achieving, engaged teams. She has brought her enthusiasm for people development to Develop Your Team, where she offers innovative solutions to groups striving to achieve peak performance.
Jani received her Master of Education from Colorado State University, with a specialization in Adult Education and Training. Her philosophy is that people achieve the highest levels of growth and development when they actively participate in their own learning. She applies this core philosophy as she works with groups to improve team dynamics, engagement, decision-making, and overall performance. She is thrilled…
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Apr 14, 2020
003 Reese Harris And Chris Ryan on Brand Equity
Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation:
* Where Chris and Reese Met
* Brian Wilson’s movie Love and Mercy
* Tom Grant
* Jeune et Jolie's sound system
* Rhythm and Roots Concert Series in Tucson, AZ
* The band Calexico in Tucson, AZ
* KCXI Radio in Tucson, AZ
* Reese’s website Ree-Source.com
* What is branding?
* Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names
* Andres Mendoza Pena - branding expert @ A.T. Kearney
*
* The brand has to create or reshape a category or product type
* The brand cannot be bigger than the product
* Be 1st or Be The Best
* Social Media and Privacy
* Brand Equity
* Dawn Herscher from Elegant Word (TEDx)
* Simon Sinek’s Start With Why TED talk
* Lee Clow 2018 Marketing Hall of Fame Inductee…
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Mar 31, 2020
002 Chris Ryan: Making Heroes With Branded Video Storytelling
This episode will grind your video gears and get you to stop putting-off doing your brand video. Good marketing strategically creates stories about brands that resonate with a target audience.
Chris Ryan from Ryan Video Productions tells his story about how he approaches video storytelling to create a “brand story” which turns his clients into heroes. That’s his work. That’s his talent and gift. And we like that a lot. Topics & Questions Answered
* How do you convey the importance to your clients about a storytelling video?
* When you create a personal emotional connection in a video, what do you see happen with your clients?
* How do you get a business to understand the purpose and magic of the storytelling piece?
* How important is video now when you consider all the other options like email, social media, etc.
* What types of storytelling videos are there?
* What about creating a “culture” video to communicate meaningful work?
* What happens when the mean…
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Mar 1, 2020
001: Bacon, Bran, and Branding
Question: What’s Bacon got to do with ALL MAVEN?
Answer: Bacon is proof that God loves us!
In this episode, you’ll get to know ALL MAVEN’s CEO and branding maven Alexandra Renee-Polestra (THE MAVEN), and her partner and COO Joseph Poelstra, the Executioner. Where did the name ALL MAVEN come from?
A name in its self is worth a lot of money. Which would you rather have to help you? A connoisseur or an expert?
As nouns, the difference between a connoisseur and an expert is that a connoisseur is a specialist of a given field whose opinion is valued; especially in one of the fine arts, or in a matter of taste while an expert is a person with extensive knowledge or ability in a given subject.
THE MAVEN (Alex) is a connoisseur. Her birthstone is alexandrite for the month of June. What is branding?
Branding encompasses a feeling, an emotional connection, and a message. Branding is what you believe, how you believe, and how you execute that belief. Your brand is a belief system. Whe…
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