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The Brand Nation Podcast
Rachel Mawhirter and Matt Phillips
Ideas And Inspiration for Brand Builders!
Apr 6, 2021
The Best and Worst Parts of Being a Freelancer With Kaycee Vosberg
Being a freelance designer can be the most rewarding job in the world, but it also comes with its own set of challenges that make it super stressful! This week, we're joined by Kaycee Vosberg of Voka Studio to talk about the best and worst parts of being a freelancer. Stay tuned! Check out our website over at digitalbrandnation.com to see more from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
Mar 23, 2021
Site Retargeting - What Is It and Should I Be Using It?
According to Google Business, 97% of first-time site visitors leave without taking ANY action! For small business owners, this is a tragic loss of potential customers. But never fear! This week, we're discussing a tool called site retargeting that allows you to pull those customers right back to your website. Tune in to learn what site retargeting is and whether or not it's the right tool for you. Check out digitalbrandnation.com for more podcast episodes like this one, as well as tons of blog posts! #TeamBrandNation
Mar 16, 2021
Facebook Groups: When to Start One and How to Avoid Being Annoying
We’ve all been there. You see that Facebook notification that you’ve been added to a group by a high school classmate you haven’t talked to in 15 years so that they can spam you with 5 posts a day about the essential oils they’re selling. What’s your first reaction? “Leave Group," right? But Facebook groups can be a powerful tool for certain types of businesses, so in today’s episode, we’re going to help you understand when it’s a good idea to launch a Facebook group and how to avoid coming across as annoying or desperate to your followers. #TeamBrandNation
Mar 9, 2021
How to Get Started Blogging
For many people, starting a blog is an intimidating idea. What will I post about? How do I make it sound professional? This week, we're here to answer all of your questions and more! We're talking about how you can get started blogging (spoiler alert: it's not as tricky as you may think). Stay tuned for more, and while you're at it, go check out our website over at digitalbrandnation.com for more great resources! #TeamBrandNation
Mar 2, 2021
3 Hobbies That All Successful Brand Builders Have
In the world of brand building, it can be easy to fall into a creative rut. Burnout is real, and we want to help you avoid it! This week, we're sharing some habits that you can cultivate to renew your creative spirit and get over burnout! Tune in to learn about 3 habits that all successful brand builders have. Check out digitalbrandnation.com for more resources like blog articles, e-books, and videos! #TeamBrandNation
Feb 23, 2021
4 Marketing Lessons We Learned From Hamilton
It's no secret that we're both HUGE Hamilton fans, but this week we're taking our fandom one step farther.😎 As we've listened to Hamilton over and over, several recurring themes have popped out at us, and we've realized that they can all be applied to the world of marketing! So, in this episode, we're discussing 4 marketing lessons we learned from Hamilton! (We may even play some clips from the musical throughout the episode😉) Go check out our website at digitalbrandnation.com for more great resources and podcast episodes like this one! #TeamBrandNation
Feb 16, 2021
The Art of Personal Branding With Sam Moss
As a marketer, it can be incredibly easy to get so focused on your business branding that you neglect to build your personal brand! This week, we're joined by Sam Moss, co-founder of 1Click Agency and host of the B2B Made Simple podcast, to discuss all things personal branding! Tune in to this episode to get some practical tips for using simple tools like LinkedIn to build your platform. Click here to subscribe to Sam's podcast, and make sure to hit up digitalbrandnation.com for more ideas and inspiration for brand builders! #TeamBrandNation
Feb 9, 2021
Should Creatives Go to College?
This week, we're covering a BIG topic that is hotly contested in many creative circles: college! As both of our Brand Nation hosts are currently working full-time in the creative industry with no creative degrees, we feel that we have the real-world experience to back up our opinion! Tune in to this episode, where we do our best to convince you that you don't need to go to college for a creative job! Head over to digitalbrandnation.com for more useful tips and tools for brand builders! #TeamBrandNation
Feb 2, 2021
The Lost Art of Upselling
With more and more customer interaction happening online and remotely, it can be TOO easy to just check the boxes and deliver what your customers ask for. But upselling can be an incredibly easy way to increase revenue without having to bring in more customers! This week, we're breaking down some simple ways that you can maximize your relationship with your existing customers. Stay tuned! Check out digitalbrandnation.com for more great brand-building resources. #TeamBrandNation
Jan 26, 2021
Collaboration: The Secret Weapon You've Been Looking For
FAR too many business owners see their fellow entrepreneurs as mere competition, missing out on one of the most useful resources at their disposal! This week, we're talking about several ways that collaboration with other businesses can be your best friend and help you grow your company. Stay tuned! For more great brand-building content, head over to digitalbrandnation.com. #TeamBrandNation
Jan 19, 2021
Utilizing Your Storefront to Make A Good First Impression
When most business owners think about their brand, they usually consider their logo, website, and social media presence. FAR too many people neglect the largest piece of free advertising available to them: their storefront! By maximizing your storefront as a marketing asset for your company, you get tons of FREE "advertising space," as well as the ability to give your brand a physical home. This week, we're giving you some tips for maximizing your storefront to make a good first impression! Hit up digitalbrandnation.com for more great content for brand builders. #TeamBrandNation
Jan 12, 2021
How to Get Honest Feedback From Your Customers
Getting HONEST feedback from your customers can be incredibly challenging! Most people, when probed, will just tell you what they think you want to hear. It can be hard to get a customer to open up and give you the good, honest suggestions that you need to grow as a business owner. Today, we're filling you in on some simple ways that you can go about getting constructive comments from your customers! Stay tuned. #TeamBrandNation
Jan 5, 2021
Make Your Brand About THEM, Not You
In 2021, advertising looks VERY different than it did 25 years ago. Our culture has become increasingly self-centered, which means that our ads need to shift in focus. It's time to start making your brand about the consumer, not your product or service. Customers want to be the hero of their own story, and, if you want to succeed in your advertising, it's time to let them. Listen to learn more, and make sure to check out the blog version of this episode, as well as tons of other great resources, on our website at digitalbrandnation.com. #TeamBrandNation
Dec 29, 2020
5 Ways to Run Email Marketing Campaigns That Don't Suck
It's 2020. Email marketing may seem like a thing of the past, and in a lot of cases, it is. But we're firm believers that there is still a LOT of potential for success in email marketing (if you know what you're doing)! This week, Matt and Rachel walk you through 5 tips for running email marketing campaigns that don't suck! Check out digitalbrandnation.com for more resources from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
Dec 22, 2020
How to Use New Years to Your Advantage
Being a brand builder can be SUPER stressful. In all the chaos, it's easy to get bogged down with deadlines, projects, and details, and never take a step back to reset, organize your life, and get yourself re-oriented. Because our lives are so fast-paced, it's hard to find time to do this! But, we've got a secret for you that we think will help you out tremendously as you try to stay on top of your work. This week, we're talking about why YOU should work on New Years Day. Check out digitalbrandnation.com for more resources from us, and make sure to hit us up on social media using the hashtag #TeamBrandNation.
Dec 15, 2020
How to Handle Clients That Are the Worst
We've ALL been there: reading the 42nd email from a client that doesn't respect your office hours and wants everything done YESTERDAY. Dealing with clients that are the worst can be draining, so we thought we'd share some advice to help you out as you navigate these stressful situations. This week, Rachel and Matt recount some of their own experiences with awful clients and try to help you avoid making the same mistakes! Tune in to hear more, and hit up digitalbrandnation.com for great resources for brand builders, including our ALL NEW e-book about improving your social media practices to maximize engagement! #TeamBrandNation
Dec 8, 2020
Should I Install a Chat Feature On My New Website?
These days, most website-building platforms include an out-of-the-box option to install a chat bot. While chat bots can be an incredible useful tool for businesses, they have the potential to do more harm than good. This week, we're walking you through some simple steps to follow in determining whether or not to install one of these bots on your new website. Listen for more! Head over to digitalbrandnation.com for some GREAT resources for brand builders, and make sure to subscribe to our podcast! #TeamBrandNation
Dec 1, 2020
When Is It Time for a Rebrand?
Most people put a lot of thought and attention into their initial branding, but few people realize that, after several years with the same logo, style, and colors, it may be time for a rebrand! In this week's episode of the Brand Nation Podcast, Rachel and Matt walk you through 7 easy ways to know if it's time for you to rebrand! Tune in to learn more, and head over to digitalbrandnation.com for more great podcast episodes, blog articles, videos, e-books, and more! #TeamBrandNation
Nov 24, 2020
5 Ways to Run a Successful Contest on Social Media
Over the years, we've had countless clients ask us, "Why didn't my giveaway get any engagement?" or "Why didn't anyone enter my social media photo contest?" Running a successful contest on social media that gets attention and widespread participation can be incredibly tough. That's why we thought we'd shed some light on some of the best ways you can ensure that your next social media contest is a success! Listen for more, and make sure to hit up digitalbrandnation.com for more great resources for brand builders. #TeamBrandNation
Nov 17, 2020
Getting Started Making Video Content
Does creating video content seem daunting to you as a business owner or creative? Do you feel overwhelmed the moment you start researching camera gear, lighting, microphones, and editing software? We're here to help! This week, we're walking you through the process of getting started creating video content (SPOILER ALERT: It's not as complicated as you think). Tune in to get some great tips and tricks that will benefit you, regardless of your skill level or experience! #TeamBrandNation
Nov 10, 2020
How to Ask Your Customers for Testimonials
Testimonials are one of the most valuable tools for building your brand's reputation online! But, getting your customers to provide you with that oh-so-important feedback can be a tricky task. That's why this week, we thought we'd give you guys a hand and teach you how to get good, useful testimonials from your customers. Tune in to learn more, and head over to digitalbrandnation.com to check out some of our spicy brand-building content.😎 #TeamBrandNation
Nov 3, 2020
When Being Inappropriate is Appropriate
🎉🥳 EPISODE 20! Thank you for sticking with us for 20 whole episodes! If you’ve been subscribing for a while now, you’ve probably heard us say a few times how much we recommend developing a personality for your brand. Some brands choose to be funny, some seek to be known for philanthropy, while others opt to be witty and sarcastic. No matter what your brand's personality is, there are always times when being inappropriate is appropriate! In today's episode, we're filling you in on when exactly those times are, as well as giving you some tips for being inappropriate (and keeping it from going too far)! Check out digitalbrandnation.com for great content for brand builders. #TeamBrandNation
Oct 27, 2020
Surviving As a Night Owl
This week, we're talking late nights! As creatives and brand-builders, we're very familiar with the 3 a.m. grind. Whether you're behind on a deadline, in the "zone," or maximizing your time without distractions, there are a million reasons you might be working late. Whatever your situation, we want to help you out with some simple tips and tricks for staying healthy and productive late into the night. Tune in to learn how to maximize your midnight-oil-burning! For more practical brand-building content and podcast episodes, visit digitalbrandnation.com #TeamBrandNation
Oct 20, 2020
How to Make a Marketing Plan
🗓️ 📱 We know you hear a lot about marketing, but have you ever learned how to make a bona fide marketing plan? In this week's VIDEO episode of the Brand Nation podcast, we're giving you some practical tips for creating a marketing plan that is simple, manageable, and sure to bring you real results. Check out digitalbrandnation.com for more great brand-building resources! #TeamBrandNation
Oct 6, 2020
Defining Digital Advertising - What Do All These Terms Mean?
What is the difference between display ads and AdWords? What is the difference between geotargeting and geofencing? We've got those answers and more for curious business owners and lifelong learners that are branching into the digital marketing space! In this episode, we'll provide some insight into THREE types of digital advertising you may have heard about, but may not understand all the differences between them. Check out digitalbrandnation.com for more great brand-building content and more podcast episodes! #TeamBrandNation
Sep 29, 2020
Does Your Brand Really Matter?
Does your brand really matter? A lot of business owners and entrepreneurs out there seem to think that branding is nothing more than your company's logo; the reality is that your brand extends to every fiber of your company. From your signage to the way you dress, developing a strong brand allows you to craft customers' perceptions of you. For more great brand-building content and more podcast episodes, check out digitalbrandnation.com! #TeamBrandNation
Sep 22, 2020
Shortcuts to Getting a Yes From Your Customers
This week's episode of the Brand Nation Podcast is all about the science of persuasion! What's the easiest way to get a "yes" from your customers? How can you persuade them to buy your product, use your services, or attend your events? It's easier than you might think. This episode is based, in part, on research done by Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing at Arizona State University. To learn more about the science of persuasion, visit https://youtu.be/cFdCzN7RYbw. Check out www.digitalbrandnation.com for more awesome brand-building resources!
Sep 15, 2020
What It Means to Be a Champion for Your Brand
This week, we're diving into what it means to be a champion for your brand! We'll give you some practical steps for transforming yourself into an influential, respected brand-builder. It's a lot simpler than you might think! Listen now to find out how to become a champion for your brand.
Sep 8, 2020
How to Survive Working From Home
Working from home. Everyone's doing it, but many of us have a hard time being productive outside of the office. In this week's episode of the Brand Nation Podcast, we're walking through some of the best ways to survive working from home! You'll get practical tips for maximizing your time, optimizing your work environment, and maintaining the balance between work and home life. Click below to listen, and make sure to hit up our website at digitalbrandnation.com for more great brand-building content! #TeamBrandNation #WorkingFromHome
Sep 1, 2020
Ten Qualities More Important Than Raw Talent
Talent will get you farther than anything, right? Wrong. In this week's episode of the Brand Nation Podcast, we're taking a look at why talent, though beneficial, is NOT the most important quality for success in your field. Listen by clicking the link below, and visit digitalbrandnation.com for some more awesome resources for brand builders! #TeamBrandNation
Aug 25, 2020
Knowing When to Say No to a Client
This week, we're covering a topic that is often regarded as anathema for creatives: knowing when to say no to a client. We often think that saying no is a bad thing; after all, when is the next paying job going to come along? What if I upset the client and ruin our partnership. The fact is, saying no can actually have far more positive effects than negative ones. Listen to this week's episode to find out more! #TeamBrandNation
Aug 11, 2020
How To Be a Better Brand Builder
In this week's episode, we explore several ways to actively improve as a brand builder! From techniques for expanding your creativity to the best sleep patterns for creatives, this episode will help you become the best brand builder you can be. Check out www.digitalbrandnation.com for more awesome brand-building content!
Aug 4, 2020
Warning Signs That Your Business Needs to Pivot
When is it time for your business to "pivot" and change directions? How do you tell the difference between a simple decrease in sales and a larger, more serious issue? In this week's episode, we break down some of the most common warning signs that it's time for your business to make a change. For more great brand-building content, check out our website at www.digitalbrandnation.com
Jul 28, 2020
Top 10 Homepage Musts For Your Mobile Friendly Website
If you’re looking to redesign your website or give your current site a tune-up, we’ve put together a list of the top ten elements you need to consider for an effective homepage on a mobile-friendly website!
Jul 21, 2020
The 5 Most Ridiculous Questions We Get Asked All the Time
We often get asked questions from our clients about our work! Now, we love our clients and appreciate the heck out of them, but sometimes their questions can be a little bit ridiculous. The problem is, a lot of folks out there don’t quite understand how digital marketing works. Tune in to this episode of the Brand Nation podcast to hear more!
Nov 5, 2019
3 Tips For Better Facebook Live Videos
Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. In this episode, you’ll discover three tips to succeed with your next Facebook Live broadcast.
Oct 22, 2019
How to Get the Most Out of Sponsored Events
In this episode, I am going to give you some new ideas for getting the MOST out of the events and charitable projects your business sponsors throughout the year. 1. Leverage social media 2. Create a brand experience 3. Follow up
Oct 15, 2019
7 Ways Your Small Business Can Use Video
Video is the fastest growing and best way to communicate with the people you care about on social media and online. But simply making a video for the sake of making a video isn’t going to cut it anymore. There is a BIG difference between asking your teenage daughter to film you on her iPhone and producing an engaging video that will accomplish your business objectives.
Oct 7, 2019
Best Apps For The Busy Small Business Owner
Problem solver. Communicator. Financial whiz. Running a small business involves wearing a lot of hats. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good business app might be just what you need.
Sep 30, 2019
How Your Small Business Can Use Google's Business Tools
In the first ever episode of the Brand Nation Podcast, Rachel And Josh discuss how your business can take advantage of Google's Business tools.We'll walk you through the steps you need to get your business better results from Google.