After winning Brand of the Year for the third straight time during PricePlow’s 2022 Supplement Industry Awards, we invited Ghost Lifestyle’s Dan LourenÃ§o back onto the PricePlow Podcast for his fourth appearance on the show.
We recapped 2022 with him, and then got Ghost’s 2023 plans underway. Inside, we talked about what a great year Ghost had, especially with Ghost Energy blowing up. But being in every major category, what’s the next big thing for Ghost to get into?
For a long time, they’ve been working on a functional food — maybe we’ll get to see it in 2023, but only if it’s ready. Dan also gave us some heads up on Ghost Legend V3, which will have a few unique twists. Ghost Gamer is likely to get some minor change as well. They’ll be leaning heavily into wellness, with their sports nutrition lineup and proteins very well squared away.
Hilariously, Dan gets caught drinking a black can in the video… and it turns out to be a “fake” product we think they should release! Find out what it is inside!
Video: Watch Dan talk about Ghost Lifestyle for 2023
Detailed Show Notes: Dan LourenÃ§o #4 on the PricePlow Podcast
Dan Lourenco shares his insights and experiences in the supplement industry, from the challenges of starting a new brand to the importance of building a strong community around your products. He also shares his vision for the future of Ghost and offers valuable advice for aspiring supplement entrepreneurs.
Listen to our other Podcasts with Dan