#081: Kaged Mindset Launch (Brian Rand, Darin Decker, Aaron Heidebreicht)
Play • 1 hr 9 min


On January 23, 2023, Team PricePlow was joined by Team Kaged to discuss the Kaged Mindset launch. This episode is special because PricePlow Nation gets to meet two new faces: Aaron Heidebreicht (Chief Commercial Officer) and Brian Rand (Co-Founder and Product Developer). We’re also joined by Darin Decker, who was in Episode #058 discussing the brand’s renaming to Kaged as well as Episode #047 about navigating the supplement industry.

Formulation Extraordinaire Brian Rand Steals the Show

But the big story here is that we finally got Brian Rand to come and show his talents, and show him he did. PricePlow followers may remember him from our 2017 interview titled An Interview with Brian Rand: Kaged Muscle’s “Executioner”. All this time, since 2014, Brian has been the formulation and flavoring brains behind the brand.

So when we got to dive into the creation of Mindset (filmed live on the PricePlow Discord), this episode became the “Brian Rand show”, and we’re glad it did, because he’s a phenomenal formulation talent who clearly goes above and beyond when testing supplements.

The conversation is below on video and in our audio feeds (subscribe to the PricePlow Podcast with your favorite podcast app), and also be sure to sign up for our Kaged news alerts before checking out:

Show Notes: Brian Rand, Team Kaged, and the Mindset Nootropic Launch

  • (0:00) – Introductions
  • (0:50) – Kaged doesn’t enter categories unless they can do something special
  • (1:30) – More isn’t better for nootropics
  • (2:45) – “Test, Don’t Guess”
  • (5:00) – Caffeine and caffeine-free versions in Mindset
  • (6:15) – Darin Decker buying the competition
  • (8:15) – Introducing Brian Rand
  • (9:30) – Did the userbase help with Mindset’s formulation
  • (12:30) – The shift from Kaged Muscle to Kaged
  • (15:15) – Aaron Heidebeicht
  • (18:15) – Mindset doesn’t use novel stimulants
  • (27:00) – Money back guarantee
  • (28:30) – Kaged using 10 grams of citrulline in Pre-Kaged Elite
  • (34:15) – The novel ingredients in Mindset
  • (37:45) – How to Sell Mindset in Retail Stores
  • (41:30) – Kaged Omega-3 Fish Oil is Back!
  • (47:00) – What’s Kaged’s Biggest Product Gap now? (Protein Bar!)
  • (49:00) – Try a protein bar 9 months after its creation…
  • (52:00) – Mike wants a Kaged Magnesium supplement
  • (55:00) – Discord Giveaways
  • (56:30) – Brian Rand’s Doing it Right
  • (57:50) – The Kaged Flavor Systems
  • (1:00:15) – New Kaged Whey Protein Isolate Coming!
  • (1:01:15) – The Kaged Pre-Workout Options
  • (1:07:30) – Thank you Kaged and Brian Rand!

You can follow Kaged at @Kaged on Instagram, but for you business-minded folks, don’t miss Kaged on Linke…

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