#068: Matt Karich - Build Supplements Like an Engineer (Soul Performance Nutrition)
Play • 1 hr 28 min


At the end of May of 2022, Team PricePlow went live with Matt Karich of Soul Performance Nutrition, a young upstart brand that has a lot of deep-thinking built into its core.

Matt explains his background as an engineer, and how he used that not only to formulate his supplements, but to find his contract manufacturer. His process is more intense than most brands magnitudes greater than his size, and it led him to a place where he could formulate incredibly unique supplements that suited his needs while obtaining coveted BSGC Drug-Free Certified status.

In this episode of the PricePlow Podcast, we cover this and far more, digging into his first four products:

We also have a live taste test of his Milk Tea flavored collagen listed above, which is unlike anything we’ve ever experienced!

All of Soul’s formulas lean heavily on natural flavoring, various mushroom and/or adaptogens, NuLiv Science ingredients, and use zero artificial coloring. We even get a great lesson in the different forms of stevia used across his products – not all stevia extracts are the same!

Matt’s a regular in the PricePlow Discord community, where we encourage you to jump in and share your knowledge and questions. This is a fun one, and despite Matt’s recent entry into the market, everyone including industry vets will stand to learn something here.

Video: PricePlow Goes Live with Matt Karich of Soul Performance Nutrition


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