At the end of 2021, we had Gerhard Hoermann of NuLiv Science on the PricePlow Podcast to discuss the novel ingredient developer’s back-half of the year, recent international travels, and what’s coming in the future.
Key takeaways from this discussion are that NuLiv Science has many more ingredients going above and beyond the ones we frequently cover here (such as the astragalosides and ginsenosides in AstraGin, Senactiv, InnoSlim, and Astrion), and NuLiv Science is doing a fantastic job building more content, as can be seen on their @NuLivScience page on Instagram.
Gerhard (commonly known as ‘G’ in the industry) kicks it off by talking about their recent trip to Germany, as well as SupplySide West. He explains that the American market (as seen at SupplySide West) is currently stronger for novel ingredients, while European markets are behind on technology, presenting more opportunity for innovation.
Watch the full video and podcast subscription links are below, with details following:
Talking novel ingredients with NuLiv Science
After covering Gerhard’s background in sports nutrition (he worked in retail and then in online media), he gets into the transition of working with NuLiv Science, who generally operates more behind the scenes. He now helps brands put the right ingredients into new supplements, providing them with an edge against their competition.
‘G’ tells us that NuLiv has a new ingredient coming in 2022, and it will get coverage here on PricePlow, so sign up for our NuLiv Science news alerts.
Don’t miss the NuLiv Science social media content
One of the things G has done incredibly well since beginning at NuLiv Science is to help drive and provide more content on NuLiv Science’s social media properties. They’re doing more behind-the-scenes content, new collaborative taste-testing and product breakdowns, and making it cooler to be talking about ingredient science.
Since most companies are already aware of AstraGin (absorption-amplifier – find our blog’s AstraGin tag page to see how many product articles have included it), NuLiv already has great relationships that are bolstered at conventions such as SupplySide West. However, it’s their team’s job to educate brands and consumers about their other ingredients.
More than just AstraGin: Other NuLiv Science Ingredients
Senactiv and InnoSlim both made a great push in sports nutrition in 2021, while Astrion and Verbasnol are getting more heavily into skin care. Beyond that, a highly underrated ingredient is Zylaria, which is a relaxing ingredient based upon xylaria with a few recent tweaks made last year.
As Mike mentions during the podcast, an easy way to test out the anxiety-relieving capabilities of Zylaria is in Avani Health Stress + Sleep Support, which has 1 gram of Zylaria with absorption boosted by both 50 milligrams of AstraGin and 10 milligrams of black pepper extract in two capsules.
A major mushroom supplier
Most users also don’t know that NuLiv has several mushroom based ingredients, s…