#058: Kaged - Never Stop Evolving (Michael McClane & Darin Decker)
Play • 32 min
On December 7, 2021, Ben sat down with Darin Decker and Michael McClane of Kaged Muscle, who had a lot to say about the future of the brand. With a new tagline of "Never Stop Evolving", Kaged Muscle is now KAGED You may remember Darin from Episode #047, where we learned of the great things coming for the end of 2021. This episode takes things a lot further. Right off the bat, for those who watch the YouTube video, we get to see the new Elite Series that comes with all new branding. Kaged Muscle Becomes Kaged The major announcement is that the team is shifting the branding from Kaged Muscle to simply Kaged. While exercise is still the epicenter of health and wellness, helping customers live their best lives is more than just building muscle. Simply put, Kaged is more than muscle. The details are below on video and in our audio feeds (subscribe to the PricePlow Podcast with your favorite podcast app), and also be sure to sign up for our Kaged news alerts before checking out: https://www.youtube.com/watch?v=FygqwrAjFSY Audio Version: Subscribe to the PricePlow Podcast on Your Favorite Service iTunesSpotify Google PodcastsSoundCloud The Kaged Background A look at the new Kaged logo in some new Ice Shakers they've sent out Before getting into the rebrand, Michael takes us back through the inception of Kaged Muscle, where it was a "no-brainer" opportunity: they'd seen what brands were succeeding on Bodybuilding.com, some of which Kaged formulator Brian Rand had actually created (flashback to our 2016 article titled Meet the Man Who REALLY Formulated Pre-JYM). By partnering with Kris Gethin, there was perfect alignment in terms of their goals. They decided to develop better supplements, accept lower profit margins, and use forward-thinking marketing strategies to make it come to life. The push worked, and over time, they were still able to sell in major stores, changing the retail landscape away from a period where only ultra cheaply made formulas could maintain profitability. "We're never going to launch a me-too product" Michael explains that Kaged is never going to launch a product that doesn't innovate. Innovation isn't just in supplements, either - Kaged also has some of the best training programs in the industry. Ben lists some of the recent supplements that, despite being in a "legacy" category, have been very innovative: Clean Meal (meal replacement protein) Kaged Omega-3 (extraordinarily high purity fish oil) Kaged Multivitamin (multi with whole foods sources) And of course, innovations like Pro-Biotic, the ioPea in Plantein, and CreaClear creatine monohydrate shouldn't be forgotten either! So what about their legendary pre-workout supplement, Pre-Kaged? Meet Pre-Kaged ELITE Two years in the making, Darin introduces Pre-Kaged Elite to PricePlow Nation. "More pumps, more energy, more focus". Put simply, this label is bombastic. It is the epitome of it all. A little tease from the front of those Pre-Kaged Elite labels on the table For example, it has 10 grams of fermented citrulline, an insane dosage - especially given the recent supply chain crisis! There's creatine, there's nitrates, and far more with nine patented, properly-dosed ingredients inside. The scoop weight (in grams) is in the high-30s! Altogether, it has 388 milligrams of total caffeine, which is the highest Kaged will ever go. When the original Pre-Kaged launched 7 years prior, it had similar responses given its never-before-seen dosing. As time has evolved, so has the dosing pattern - and Kaged has once again stepped up to surprise the world. Not replacing Pre-Kaged Pre-Kaged Elite is not replacing Pre-Kaged -- it instead augments the line, just like the Pre-Kaged Sport, which is the entry-level product for sports-level athletes. Unlike Pre-Kaged, the Elite version won't have BCAAs - there are different consumer angles for each pre-workout option.
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