The PricePlow Podcast
Apr 9, 2021
#045: Authority Report #02 - Joey Savage, Kenton Engel, Drew Peters, Tim Gritzman
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In the second episode of The PricePlow Authority Report, we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry.
Today’s episode has four experts:
- Joey Savage – Formulator at Glaxon
- Kenton Engel – Consultant, Merica Labz
- Drew Peters – Dragon Pharma
- Tim Gritzman – Natural Body Inc
The show kicks off with a user-posed question, and then rolls into more recent industry news.
Video: Watch the Authority Report Roundtable #02
https://www.youtube.com/watch?v=D1L9rU201N4
See some of the best supplements from Glaxon:
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5 days ago
#088: Dan Lourenço #4 - Ghost Lifestyle's Plans for 2023
https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-2023
After winning Brand of the Year for the third straight time during PricePlow’s 2022 Supplement Industry Awards, we invited Ghost Lifestyle’s Dan Lourenço back onto the PricePlow Podcast for his fourth appearance on the show.
We recapped 2022 with him, and then got Ghost’s 2023 plans underway. Inside, we talked about what a great year Ghost had, especially with Ghost Energy blowing up. But being in every major category, what’s the next big thing for Ghost to get into?
For a long time, they’ve been working on a functional food — maybe we’ll get to see it in 2023, but only if it’s ready. Dan also gave us some heads up on Ghost Legend V3, which will have a few unique twists. Ghost Gamer is likely to get some minor change as well. They’ll be leaning heavily into wellness, with their sports nutrition lineup and proteins very well squared away.
Hilariously, Dan gets caught drinking a black can in the video… and it turns out to be a “fake” product we think they should release! Find out what it is inside!
Video: Watch Dan talk about Ghost Lifestyle for 2023
https://www.youtube.com/watch?v=9IUBxykYV7g
Detailed Show Notes: Dan Lourenço #4 on the PricePlow Podcast
(0:00) – Introduction
(01:42) – Dan’s background in the supplement industry
(03:48) – The challenges of starting a supplement company
(06:29) – The evolution of the supplement industry
(09:16) – The story behind Ghost Lifestyle
(12:33) – The importance of branding in the supplement industry
(14:21) – The role of social media in building a supplement brand
(19:24) – How Ghost differentiates itself in a crowded market
(23:11) – The importance of ingredient transparency
(25:07) – The challenges of ingredient transparency
(27:35) – Ghost Lifestyle’s product development process
(32:05) – Ghost’s plans for 2023
(34:27) – The future of supplement regulation
(37:13) – 2020’s impact on the supplement industry
(40:20) – Ghost Legend V3 Pre-Workout
(41:20) – Ghost Lifestyle’s approach to innovation
(45:15) – Ghost Lifestyle’s approach to marketing
(50:05) – The importance of community in the supplement industry
(57:16) – The importance of staying true to your brand’s values
(59:50) – The future of Ghost Lifestyle
(1:00:20) – Ghost Sparkling Water?!
(1:03:15) – Dan’s advice for aspiring supplement entrepreneurs
(1:06:15) – Rapid-fire questions
(1:08:32) – TMNT Collab Returning
Conclusion
Dan Lourenco shares his insights and experiences in the supplement industry, from the challenges of starting a new brand to the importance of building a strong community around your products. He also shares his vision for the future of Ghost and offers valuable advice for aspiring supplement entrepreneurs.
Listen to our other Podcasts with Dan
Dan Lourenco & Ryan Hughes â Ghost Energy V2 | PPP #035
Dan Lourenco: The Stat...
Read more on the PricePlow Blog
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Mar 13, 2023
#087: Taylor Knox - NutraMedia Builds Brands and Labels
https://blog.priceplow.com/podcast/taylor-knox-nutramedia
During the 2023 Arnold Sports Festival, we had the chance to sit down for a long conversation with Taylor Knox of NutraMedia, a premier branding firm that’s well known for their incredible label designs.
Taylor came up through NutraBolt / Cellucor, worked on the first round of Glaxon labels, and is now running his own business with a team of artists who are building some of the best labels in the business at NutraMedia. This conversation was fiery, talking about everything from Taylor’s history in the industry to his plans for a documentary and highly-specific label printer technologies that make some labels stand out from others.
This is a must-listen podcast for any PricePlow follower, especially if you’re an industry insider looking for some insights on branding and labeling.
https://www.youtube.com/watch?v=w_2KUAzWn88
Show Notes: Going to Brand Therapy with Taylor Knox
Detailed Show Notes Coming Soon
Where to follow Taylor and NutraMedia
Taylor Knox on LinkedIn
NutraMedia on LinkedIn
NutraMedia’s website: NutraMedia
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Mar 6, 2023
#086: Elan Sudberg - Alkemist Labs Tests Your Shrooms & Botanicals
https://blog.priceplow.com/podcast/elan-sudberg-alkemist-labs
In early March of 2023, we hosted Elan Sudberg of Alkemist Labs on the PricePlow Podcast. Alkemist Labs is the place you go to get testing done on botanicals and mushrooms — they are even federally licensed to test psychoactive substances. They can be considered “plant and fungus cops”.
In this episode, Elan educates us on the importance and challenges of botanicals testing, covering technologies like HPTLC and DNA testing and how to appropriately test new substances. We get into some of the market trends and challenges that arose in 2020, and then head into the psychedelic space, discussing cannabis, psilocybin, ketamine, the fentanyl crisis, vaping, and far more.
Finally, we ask what Elan would do if he were made emperor for a day, and he gives a pretty detailed answer that’s indicative of the problems he sees in his corner of the world.
Great episode, we’ll definitely have him back on in the future. Detailed show notes are below!
https://www.youtube.com/watch?v=K2DIJ02qfqo
Show Notes: Talking Testing with Elan Sudberg of Alkemist Labs
(0:00) – Introductions
(2:15) – Testing Botanicals and Mushrooms
(3:30) – DNA testing
(7:10) – Testing Example: Cordyceps
(10:30) – What is the main concern right now?
(15:30) – Why is there so much discrepancy in the testing industry?
(18:30) – Have you had to pioneer your own reference material?
(21:30) – What if you don’t have any background on an ingredient?
(24:30) – Ingredient companies with new ingredients
(28:00) – Trends from the Testing Perspective
(31:20) – Psilocybin
(35:30) – Psychadelic therapy, mostly ketamine
(43:30) – Fentanyl Crisis
(48:30) – Mystery powders
(50:40) – Vaping industry
(55:00) – Elan as Emperor for a Day
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