#037: The 2020 Supplement Industry Awards
Play • 3 hr 59 min

In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards.

You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below.

Enjoy and congratulations to all companies that were discussed!

  • 2020 Supplement Industry Recap

    It goes without saying that 2020 was a wild year. But what did that mean for the supplement industry? What brands (and stores) were best-positioned, and which ones weren’t?

    Before getting into specific awards, Team PricePlow discusses the year at large in their 2020 supplement industry recap video below:


  • 2020 Brand of the Year: Ghost

    This year, there really wasn’t much of an argument. One brand stood above all others in terms of impact on the industry, with a ton of extremely strong product and flavor launches on a consistent basis. That brand was GHOST Lifestyle.

    With everything ranging from incredibly-formulated skin care support (Ghost Glow) to multivitamins (Ghost Multi) and greens (Ghost Greens) to incredible Ghost Whey protein flavors (and even their High Protein Hot Cocoa Mix) to energy drinks (Ghost Energy) and a gaming supplement (Ghost Gamer), this brand really came of age in 2020.


    Ghost was the topic of conversation with nearly every other brand, and they were clearly ready to run the table, regardless of whatever else happened in 2020. At this clip, expect the same, if not more, in 2021.

    In terms of the competition, we loved NutraBio’s community outreach with their First Response initiative, and one thing we realized over the course of the rest of our filming was that CORE Nutritionals made a solid case for themselves as well, as did the brand discussed next:

  • 2020 Breakout Brand of the Year: Glaxon

    At the end of 2019, we said that Glaxon would be the “Brand to Watch in 2020” (YouTube video here), and that was right on the money. Simply put, the “Goons” broke out.

    A brand that made some noise at the end of 2019 with a very hard-hitting Specimen pre workout started making waves in the retail scene, and it was clear they were on to something. They were putting out strong and very uniquely formulated supplements that simply kicked. And it only got better over the course of the year, as you can see on our Glaxon News page.


    Other potentials were the…

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