The PricePlow Podcast

Supplement Industry Thought Leaders

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The PricePlow Podcast is a health, diet, supplementation, and fitness podcast run by Mike and Ben. We'll interview various sports nutrition professionals, athletes, and researchers based upon our unique interests and skill-sets. As a website that covers supplements and meat-heavy diets, much of this will revolve around sports nutrition supplements and performance enhancement, but we won't limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast

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May 4, 2023

#094: Ryan Bucki - Fit Butters is Crushing the Nut Butter Competition

https://blog.priceplow.com/podcast/ryan-bucki-fitbutters-094 Ryan Bucki, founder of Fit Butters and Fitness Informant, jumps on PricePlow to talk Fit Butters explosive growth, and what will happen to FI next. Many of our followers are also longtime followers of Ryan’s, who, as a performing wrestler, serves as an incredible “Hype Man” in the sports nutrition industry. With his popular one-sip flavor reviews and long-running podcast, Ryan keeps the energy fun and high in the active nutrition and bodybuilding corners of the industry. But in 2020, things began to change for Ryan, and he and his wife looked for alternate income sources. This is when they launched Fit Butters, a nut butter company that includes delicious protein powders to provide special flavoring to the butters, while adding inclusions to the top that the user can mix in. It all leads to an incredible nut butter experience, and their success has taken the company to new heights, with Ryan getting into some major grocery chains. Ryan tells us about this success — and what the major time commitments mean for the future of Fitness Informant. https://www.youtube.com/watch?v=2m_qHbO7ozM Show Notes with Ryan Bucki: Fit Butters Crushes All Nut Butters, But What of Fitness Informant? (0:00) – Kick off and Introductions (3:30) – “Competitors” and different podcast platforms (7:00) – Friendly disagreements. (11:45) – 2020’s impact on FI and the genesis of Fit Butters (15:30) – Starting a Nut Butter business. (26:00) – Retail marketing for FitButters. (31:15) – Limited edition product launches. (33:45) – Working flavoring with Simpson Labs (37:15) – Quality assurance in supplements. (41:45) – Finding good employees (1:03:15) – The importance of good hires (1:07:45) – Technology and consumer needs (1:16:45) – Authentic feedback for brands (1:22:15) – The responsibility of influencers (1:25:15) – Compliance (1:29:30) – Fit Butters on the west coast? (1:37:45) – Value of ingredients (1:46:15) – What happened to creatine in Pre-Workouts? (1:48:45) – Brands working together Previous Episodes with Ryan’s Podcast FI Episode 13: Mike and Shane (Stack3d) join Ryan FI Episode 82: Ben joins Ryan Useful Links Fit Butters on PricePlow Ryan Bucki on LinkedIn @FitButters on Instagram @FitnessInformant on Instagram Thanks for joining us Ryan, and good luck to you in your endeavors!