Media skills are more important than ever in today's business world. Effectively communicating with the media can make or break a company's reputation. Good media skills can help build positive relationships with the media, resulting in more favourable coverage. They can also help to avoid potential PR disasters. By training employees on how to handle media inquiries, companies can ensure that their message is always communicated effectively. In a rapidly changing world, media skills are essential for any business that wants to stay ahead of the competition.
In the latest Body Talk podcast, Alina talks to the newest member of the Body Talk team, Georgie Palmer about her background in journalism and media training and why it can be a valuable skill in business.