In this episode, host Nalin talks to Kenny Chapman about marketing for Knights Of The Hound Table that raised $10,310 on Kickstarter.
- [1:03] Their process of launching a game with friends
- [2:52] How they capitalized on the theme of their game to grow organically through their Instagram page.
- [5:02] Creating an Instagram hashtag strategy. They tried with different hashtag groups to discover the best conversation to organic grow.
- [8:39] How email subscribers worked better for their campaign than a social media following. Email subscribers turned out to be people who were already invested in the project and the process.
- [11:33] Their Facebook ad campaign strategy was trial and tweak and trial again. This is how they managed to lower their cost per acquisition and cost per click.
- [18:06] The important role of friends and family for their funding goal in combination with the email subscribers.
- [21:43] How to use early bird specials, email activation and Facebook group strategies for the campaign.
- [25:37] How they experimented with ways to combat the crowdfunding Valley of Death in the middle of the campaign.
- [29:32] It was incredibly helpful to have someone on the team who is savvy with ads and social media marketing since it means email subscribers which were the most loyal fan base.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from Kenny to new board game creators:
Build an audience of email subscribers and social media followers before you launch on Kickstarter. Have people ready to mobilize and support you BEFORE asking for money.
Knights Of The Hound Table Kickstarter campaign: https://www.kickstarter.com/projects/kennychapman/knights-of-the-hound-table-by-we-ride-games
For more information on how to market your game, be sure to check out the Meeple Marketing Blog: https://meeplemarketing.com/