BGMP 015 Overtime with Pavle Ilijasevic
Play • 29 min

In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter.

We discuss:

-          [0:52] What Overtime is about and how they created it. 

-          [3:00] Investing time in gaming groups, and promoting the game nationally and internationally.

-          [5:22] Using local playtests to collect emails and feedback 

-          [11:00] Sharing images of the playtests as social media marketing strategy.

-          [13:00] Launch day: Facebook groups posting approach 

-          [16:15] Live campaign ads and “guerrilla marketing” strategy on live events. 

-          [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members. 

-          [22:56]  Why they didn’t invest a lot on ads throughout the campaign

-          [22:56]  The new game they’re working on 

 

Thanks for listening to the Board Game Marketing Podcast!

 

Kickstarter campaign: https://www.kickstarter.com/projects/dazboggames/overtime-the-card-game-of-no-work-and-all-play/comments?ref=discovery&term=PLAYING%20CARDS

Website: https://dazboggames.com/

Facebook: https://www.facebook.com/dazboggames/

Instagram: https://www.instagram.com/dazboggames/

 

For more information on how to market your game, be sure to check out the Meeple Marketing Blog.

 

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