BGMP 015 Overtime with Pavle Ilijasevic
Play • 29 min

In this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter.

We discuss:

-          [0:52] What Overtime is about and how they created it. 

-          [3:00] Investing time in gaming groups, and promoting the game nationally and internationally.

-          [5:22] Using local playtests to collect emails and feedback 

-          [11:00] Sharing images of the playtests as social media marketing strategy.

-          [13:00] Launch day: Facebook groups posting approach 

-          [16:15] Live campaign ads and “guerrilla marketing” strategy on live events. 

-          [20:00] What they would change about their marketing strategy, in retrospect, to create a better engagement with possible audience members. 

-          [22:56]  Why they didn’t invest a lot on ads throughout the campaign

-          [22:56]  The new game they’re working on 


Thanks for listening to the Board Game Marketing Podcast!


Kickstarter campaign:





For more information on how to market your game, be sure to check out the Meeple Marketing Blog.


More episodes
Clear search
Close search
Google apps
Main menu