In this episode, host Nalin talks to Emma Larkins about all things digital in regards to board game creation in today’s world. From digital test play to the right social platforms to be on and how to utilize them, they discuss it all.
Thanks for listening to the Board Game Marketing Podcast!
Final marketing tip from David and Justin to new board game creators:
Talk to people about your upcoming Kickstarter. Friends, acquaintances, anyone who will listen. It always shocks me when I first hear about a friend's campaign AFTER it launches! Talking about a campaign before it launches is lovely because you don't have to feel like you're begging people for money. Launching a Kickstarter is a big deal, and you should be proud to tell people about it.
You can send an email, or Facebook message, or a text. Keep it simple - "I'm getting ready to launch a Kickstarter for the game I've been working on! I'm really excited and nervous about it 😅" Leave space to start a conversation. You're building a relationship, not trying to trick someone into giving you money. Only do this if you are willing to engage with and really listen to the other person.
Start early, ideally a month before you launch, messaging a few people each day. Keep these conversations one on one - this is a different type of outreach than your social media posts or email newsletters.
You'll find that most people will be excited to hear from you. Sure, every now and then you might get someone who ignores you or gets annoyed, but the vast majority of people will be supportive.
It goes without saying that this type of outreach is more effective if you are generally connected to and supportive of your network. If your campaign is still a ways off, start sending check-in messages to the people you don't talk to regularly. It's good for business, and for your relationships. Think of these people as friends who want to hear about your adventures, not just potential backers.
Ultimately, your friends want to share in your success, and they can't do that if you don't talk to them.
Kickstarter Page: https://www.kickstarter.com/profile/emmalarkins
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.