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The Biz Sherpa
Craig Willett, the Biz Sherpa, founder of several multi-million dollar businesses, provides timeless advice inspiring you to step on the path to small business success.
May 10, 2022
Craig discusses the importance of being ready for opportunities that may open up to us. When opportunity knocks are you ready to open the door?
Apr 26, 2022
Following Your Creative Passions with Tommaso Cardullo
Tommaso Cardullo is an Italian fashion designer who is passionate about designing clothing that empowers people to be and look their best selves. He is the founder and designer at Tommaso Cardullo Inc. Tommaso shares how he loves and enjoys life and how he takes things in life and makes them more simple. Tommaso Cardullo Inc.
Apr 12, 2022
Funding Your Startup
Craig discusses the different avenues you can take when looking to fund your startup.
Mar 29, 2022
Giant Success with Doug Wing
Doug Wing joins Craig to discuss his new book GIANT SUCCESS: Leadership and Business Strategies of Hal Wing Founder of Little Giant Ladders. Doug is the son of Hal Wing the founder of Little Giant Ladder Company, the best-known ladder in the world. Doug shares with us stories about Hal, the legacy he left, and what it took to build the company to the success it is today. Links Doug's book GIANT SUCCESS
Mar 22, 2022
Are You Ready to Start a Business?
A business can take 2-3 years before it really starts to turn a profit. It takes quite a bit of effort in the initial years of starting your business, so it is important to make sure you are in a position to take on this endeavor. Craig shares 15 principles to help you be more successful. CLICK HERE to access our free resources, social pages, and website!
Feb 15, 2022
From the Military to Entrepreneurship
Tom Heckens is the CEO/Founder of Metris Global, a military training and defense contract training company. Tom shares his experiences having been in military special operations to then diving into entrepreneurship and the challenges he has worked to overcome.
Jan 25, 2022
Choosing the Right Entity For Your Business with McKay Johnson
McKay Johnson is an accomplished Tax and Estate Planning attorney who joins Craig in the Sherpa's cave to discuss how to navigate choosing an entity for your business.
1 hr 18 min
Jan 4, 2022
How to Monetize Your Assets with Nathan Gwilliam
Nathan Gwilliam is the Founder and CEO of Monetization Nation and the host of the Monetization Nation Podcast. We discuss the concept of Monetization and how you can better monetize your assets. Check out Monetization Nation at the links below: Monetization Nation Website Youtube Channel Apple Podcast CLICK HERE to access our free resources, social pages, and website!
Dec 7, 2021
Why Start a Business?
Are you wondering whether you should start a business? Starting from the ground up can be a daunting task. Craig discusses the need for passion when starting a business. CLICK HERE to access our free resources, social pages, and website!
Nov 23, 2021
Budgeting can sound restrictive. However it isnt about limiting yourself, instead it is about making things that excite you possible. If you are like many of us who hate budgeting listen and take a new point of view on budgeting with the mindset of it allowing you to reach the goals you are searching for. CLICK HERE to access our free resources, social pages, and website!
Nov 9, 2021
Often times it can be hard to know what we should delegate to others. Where do I start? We need to be careful that we aren't delegating tasks. We need to delegate authority. As you delegate authority you are creating leaders. Listen as Craig shares where to start when deciding what you can delegate to others. CLICK HERE to access our free resources, social pages, and website!
Oct 26, 2021
Tips on Hiring and Firing with Terri Bearden
Craig is joined in the Sherpa's Cave by Terri Bearden. Terri worked with Craig in his Real Estate Company. She has years of experience as an Executive Assistant as well as in positions in HR. We discuss where to advertise when looking for employees, how to interview, who the best candidates are and the process of firing employees. CLICK HERE to access our free resources, social pages, and website!
Oct 12, 2021
Nailing the "Why" of Your Business with Ryan Moss
Craig sits down with Ryan Moss the CEO of Little Giant Ladder Systems. When Ryan started with Little Giant Ladders 37 years ago he started out sweeping floors and being part of the manufacturing team. Craig and Ryan discuss the growth of the business and how Ryan has climbed the ladder up to the role he is in today. CLICK HERE to access our free resources, social pages, and website!
Sep 28, 2021
If you have a product or service and no one knows about it you aren't going to generate much revenue. Craig discusses marketing strategy, product selling points, where to spend marketing funds and your advantage points over your competition. CLICK HERE to access our free resources, social pages, and website!
Sep 14, 2021
5th Generation of Success - UWM Men's Shop
Fifth generation business owners of UWM Men's Shop, Bart, Brandon and BJ Stringham discuss how they have been able to weather recessions, depression and other challenges over the last 100 years! UWM Men's Shop was established in 1905 and continues strong today providing men's fashion in Salt Lake City, Utah. CLICK HERE to access our free resources, social pages, and website!
Aug 31, 2021
Cost Structure and Cash Flow
One of the key fundamentals to knowing how to or continuing to finance your business is understanding your cost structure and cash flow. We discuss the role of fixed and variable costs and how to create a model of how you are going to pay your fixed costs. CLICK HERE to access our free resources, social pages, and website!
Aug 17, 2021
Defining Your Niche
Niche Markets are one of the fundamentals of starting your business. We discuss the questions to ask yourself to help you define your niche such as: What problem are you solving for other people? What is unique to you or your craft? How are your clients going to access your product or service? CLICK HERE to access our free resources, social pages, and website!
Aug 3, 2021
Climbing the Ladder to Success with Art Wing
This week Craig joins Art Wing the Co-chairman and President of Little Giant Ladder Systems to discuss the history of the business as well as how it has become the multi-million dollar company it is today. CLICK HERE to access our free resources, social pages, and website!
Jul 20, 2021
Pricing Your Product or Service
One of the main reasons business fail is a problem in their pricing strategy. Craig dives into one key fundamental, what do your customers look at as the perceived value of your product or service? CLICK HERE to access our free resources, social pages, and website!
Jul 6, 2021
Tips to Accelerate Sales with Bill Toon
Bill Toon is an expert in sales and marketing. Craig and Bill discuss some of the common traps that business owners face, systems and processes you can use, and how to grow revenue. CLICK HERE to access our free resources, social pages, and website!
Jun 22, 2021
Financing Your Startup
Are you wanting to start a business but unsure how to finance it? Craig discusses capital sources and how to borrow. CLICK HERE to access our free resources, social pages, and website!
Jun 8, 2021
Building Success with Steve Anderson
Steve Anderson is the founder of Denco Dental Construction Inc. and author of Dental Ease. Craig and Steve discuss marketing your business as well important factors you need to consider in your office space. CLICK HERE to access the FREE first chapter of Dental Ease CLICK HERE to access our free resources, social pages, and website!
1 hr 8 min
May 25, 2021
Tips on Managing Time
Are you struggling to find how you can mange your time? Craig shares his top time management tips: 1. Be available when your clients are available 2. Beware of time wasters 3. Delegate 4. Look at your strengths - Spend 80% of the day on your strengths and delegate the rest 5. Schedule time for yourself 6. Stretching Time CLICK HERE to access our free resources, social pages, and website!
May 11, 2021
Empowering People in Business with Mark Crockett
Mark Crockett the CEO of Agreed Software joins the Sherpa Cave this week. We discuss his company as well as the ups and downs of owning a business and how to problem solve. CLICK HERE to access our free resources, social pages, and website!
Apr 27, 2021
8 Tips to Selling Your Product or Service
Selling doesn't mean putting pressure on someone to sell something. When you have a product or service that solves a problem people will purchase it. Craig dives into the following top 8 tips: 1. Listen to your customer 2. Know your product 3. Don’t lead with price 4. Measure demand 5. Answer Phone Calls 6. Don’t Put Artificial Deadlines 7. Ask Questions CLICK HERE to access our free resources, social pages, and website!
Apr 13, 2021
The 2 Keys to Success with Stephanie Barnier
Stephanie Barnier joins the Sherpas Cave. Stephanie is a certified financial planner and the CEO of Clear Sky Wealth. We discuss success, failures, passion and Stephanie shares her 2 keys to success. CLICK HERE to access our free resources, social pages, and website!
Mar 30, 2021
Principles to Consider When Taking on a Business Partner
According to Inc. Magazine, over 80% of partnerships fail. You might ask, why that may be? When you step back and think about it, realistically, how many people can survive the changes that happen during a lifetime? A partner may get a divorce, a partner may have a family need to move to another location, a partner may get sick, a partner may die, a partner may have different financial objectives that change as they mature. Craig discusses the pros and cons you should consider before jumping into a partnership. CLICK HERE to access our free resources, social pages, and website!
Mar 16, 2021
Leaving High School Early and Becoming a Nationally Recognized Photographer with Howie Schatzberg
Howie Schatzberg joins the Sherpas cave this week as we discuss his journey to becoming an award winning and nationally recognized photographer. Howies father took him out of high school early to start his photography career within the family business. We also discuss the importance of marketing, innovating and keeping customer relationships. CLICK HERE to access our free resources, social pages, and website!
Mar 2, 2021
Tips to Motivate Change in Your Business
As a result of the recent pandemic experienced in 2020, many people had to relearn, readapt, and do something different in their business to survive. Change often necessitates adapting to a new set of principles. Seeking principles to base our focus for change helps motivate us to adapt and recommit. Listen as Craig shares how you can create an environment of change within your business. CLICK HERE to access our free resources, social pages, and website!
Feb 16, 2021
Secrets to Negotiating a Commercial Lease with Julie Johnson
Julie Johnson shares her wealth of experience in negotiating leases from both the landlord and tenant perspective. Listen to learn the secrets to saving money on your business’ lease. Apply these tricks to your next lease negotiation to save your business money. CLICK HERE to access our free resources, social pages, and website!
Feb 2, 2021
Harness Maker to Fashion Designer with David Freedman
David Freedman a 6th generation business owner stays true to the roots of the family business and innovates into the 21st Century. Listen to hear his secrets to success. CLICK HERE to access our free resources, social pages, and website!
1 hr 1 min
Jan 19, 2021
Why You Should Use a CPA with Matt Waller
In the Sherpas Cave this week we are joined by Matt Waller. Matt Waller is the Senior Manager, CPA at Henry + Horne. Matt has experience with banking, auditing, and reviewed financial statements and shares his expertise with us about the types of records you should keep and how to be prepared for anything that might come your way. CLICK HERE to access our free resources, social pages, and website!
Jan 5, 2021
Accidental Success with Robert Koagedal BA, MSOM, L.A.C.
Sometimes we plan for success and our best plans can’t surpass accidental success. Listen to Robert Koagedal share how he has achieved success while never having a business plan. CLICK HERE to access our free resources, social pages, and website!
Dec 22, 2020
What Is Important to You? How Do You Keep Score?
Craig reveals an addition that he has added to The Biz Sherpa scorecard and shares why you should implement it into your life and business. CLICK HERE to access our free resources, social pages, and website!
Dec 8, 2020
How to Seize Opportunity and Exceed Expectations with Becky DeRegnaucourt Veltema
President & CEO of DeRegnaucourt Ltd. Becky DeRegnaucourt Veltema shares her story of starting as a single mom and becoming a successful entrepreneur. DeRegnaucourt Ltd. provides custom equestrian apparel for the Saddlebred, Morgan, and Arabian Horse breeds. CLICK HERE to access our free resources, social pages, and website!
1 hr 10 min
Nov 24, 2020
How to Pivot During a Pandemic with James Stevenson
Co-owner of Cooper’s Luxury Home Collection in Park City, Utah, James Stevenson shares principles as to what makes his business more successful and how he achieves emotional satisfaction from his business. CLICK HERE to access our free resources, social pages, and website!
Nov 10, 2020
5 Steps to Become More Emotional Resilient with Kristin Harper
Do you know your emotional resiliency? Knowing your weak areas allows you to become a stronger business owner and leader. Kristin Harper shares insights on personal improvement. CLICK HERE to access our free resources, social pages, and website!
Oct 27, 2020
How to Start a Business Part 3 - Building an Enduring Business
Craig continues to reveal a comprehensive overview of the details to consider in starting a business in the last part of our three part series, Starting a Business. Also, included is a sneak preview of an interview with Attorney McKay Johnson where we discuss types of entities. CLICK HERE to access our free resources, social pages, and website!
Oct 13, 2020
How to Start a Business Part 2 - The Nuts and Bolts
Learn how to start a business. A comprehensive overview of the details to consider in starting your business. CLICK HERE to access our free resources, social pages, and website!
Sep 29, 2020
How to Start a Business Part 1 - Personal Preparation
Have you always wanted to start a business? Craig shares some tips and tricks to consider in preparing to launch your new venture. Special Guest: Kristin Harper, Author, Mentor, Keynote speaker. CLICK HERE to access our free resources, social pages, and website!
Sep 15, 2020
King of the Reset Button with Warren LeSueur
A Two time Stage IV Cancer Survivor, Warren LeSueur shares his success in hitting the reset button in his life and taking his business from $50K per year to over $38Million today. CLICK HERE to access our free resources, social pages, and website!
1 hr 1 min
Sep 1, 2020
Why Adding Exceptional Value Will Bring You More Customers
Craig reveals his scorecard to keep you focused on what is most important to satisfying your clients and customers. The Sherpa shares principles that will translate into increased customer satisfaction and greater profitability. You will learn to elevate your performance and remove obstacles to success. CLICK HERE to access our free resources, social pages, and website!
Aug 18, 2020
3 Principles to Build Enduring Wealth
Craig shares two impactful secrets to saving money and designing an income stream independent of your business to provide cash flow to sustain you during any crisis and into retirement. With the right motivation and understanding you can have fun saving and and get started on the road to building enduring wealth. CLICK HERE to access our free resources, social pages, and website!
Aug 4, 2020
Tips to Measuring Your Success Without Dollars and Cents
Create your own emotional currency by exchanging your talents or products for the intangible gratitude and loyalty of your customers. Thisl level of emotional satisfaction that goes beyond the dollars and cents. CLICK HERE to access our free resources, social pages, and website!
Jul 21, 2020
How a Car Accident Led me to Hit the Reset Button
The recent pandemic has interrupted many small businesses, but how can you make the most of this break in the status quo? Hitting The Reset Button can be an opportunity to reevaluate and correct course for your business. CLICK HERE to access our free resources, social pages, and website!
Jul 15, 2020
Welcome to the Biz Sherpa
Craig Willett started as a CPA before growing his practice to 700 clients and founding several other multi-million dollar businesses. If you’ve ever wanted to start your own business or hope to achieve greater fulfillment running your business, then tune in to The Biz Sherpa Podcast. CLICK HERE to access our free resources, social pages, and website!