Typically when we talk about product-led growth it is usually within the context of business to business. To provide a full perspective on this go-to-market strategy is Cem Kansu, Director of Product at Duolingo, a language learning app.
As you listen to the episode pay attention to a few key takeaways utilizing a/b testing and building product-led growth teams. Regardless of whether your product serves B2C or B2B, understanding this strategy can help you achieve your goals. Tune in next week to hear from Ryan Chan as he shares his approach to product-led growth for a specialized industry. In the meantime, we invite you to join our growing product community to get more resources on product-led growth and more. https://betterproduct.community/.