Better Product
Better Product
Mar 2, 2021
Better Product LAUNCH: ClusterTruck
Play • 34 min

What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen.  

On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middleman of third-party delivery apps. 

While ClusterTruck is a restaurant, it’s also a software company enabling its competitive advantage. Brian shares how they’ve handled product growth based on geographical location while highlighting what the future for their tech looks like. 


  • Setting boundaries to stay true to your core principles
  • Competition is more than just other offerings in your category 
  • The importance of keeping your brand voice intentional 
  • Keep things as simple as possible for the user
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