Better Product
Better Product
Jan 12, 2021
Better Product LAUNCH: Pendo
Play • 40 min

In this episode of Better Product LAUNCH, Christian and Anna sit down with Todd Olson, CEO and Founder at Pendo, an online tool to help companies drive software adoption.

Every product has a handful of “aha” moments–critical activities that justify the product’s existence when the customer experiences meaningful use. For Todd, the key to product-led growth is narrowing the gap between a user’s first exposure to the product and their discovery of that “aha” moment. 

In this conversation, you’ll hear Todd discuss the critical element that can make or break your customers’ experience.

Todd recently wrote a book titled, The Product-led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience, now available on Amazon or wherever you get books.

User Defenders – UX Design & Personal Growth
User Defenders – UX Design & Personal Growth
Jason Ogle
075: You Belong Here with Jessica Gaddis
Jessica Gaddis motivates us to realize that we belong here. Not only in the field of design, but in this often painful and perplexing world we call home. Why? Because somewhere, sometime, somehow...someone needs us. She inspires us to find our community because they’re already out there, searching for us and waiting for us to connect with them and even lead them. She reveals how she was able to on a very limited budget go all in and learn UX and go on to get her foot in the door as a Product Designer. From 0 to Netflix, and now Twitter. She touches on the unwelcome voice in many of our heads known as imposter syndrome, and reveals how she’s been able to successfully combat it. She also shares with us how advocating for black women in design by opening up her calendar as a mentor has been one of the most rewarding and impactful design decisions she’s ever made. * Origin Story (5:05) * Growing Up In a Techie Home (8:48) * Journalism + UX? (11:42) * The UX of Learning UX (18:21) * Teaching Should Be Every Company’s Core Value (32:15) * Have You Overcome Imposter Syndrome? (44:14) * How Do We Find Community? (50:00) * The Deep Value of Mentoring (57:59) * What Do You Want On Your Headstone? (70:13) * UX Superpower? (74:09) * UX Kryptonite? (75:37) * UX Superhero Name (77:38) * Habit of Success? (78:02) * UX Resource or Tool (81:04) * Recommended Book (83:11) * Best Advice (84:56) * Connect & Keep Up (87:21) Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen's astonishing superhero artwork at This episode is made possible by Editor X. Editor X gives you a wide workspace with total CSS control powered by smooth drag & drop on a platform where every tiny detail has been carefully considered. That means you can let your creativity run wild and build your most creative sites yet. I can keep trying to describe it to you, but you should really go see it for yourself. Visit and discover a new standard in web design
1 hr 34 min
Women in Data Science
Women in Data Science
Professor Margot Gerritsen
Kristian Lum | Applying Statistics to Promote Fairness and Transparency
Kristian’s interest in statistics and algorithmic fairness has taken her on a winding career path from academia to business, to public service, and back to academia. As she has made different career changes, she didn’t decide between academia vs. industry vs. non-profit, it was more about the problem she was interested in working on at the moment, and what else is happening in her life. After she earned her PhD in Statistical Science from Duke University, she worked as a research professor at Virginia Tech where she did microsimulation and agent-based modelingin a simulation lab. After that, she tried a data visualization and analytics startup called DataPad that was quickly acquired. When she was thinking about her next step in her career, she wanted to do something with social impact. She was fascinated by the work of the Human Rights Data Analysis Group (HRDAG) that was applying statistical models to casualty data to estimate the number of undocumented conflict casualties. She spent a summer working for HRDAG in Colombia and then decided to join the organization full time. She spent five years as HRDAG’s lead statistician leading the group’s project on criminal justice in the United States focused on algorithmic fairness and predictive policing. Predictive policing uses algorithms to help the police decide where to deploy their resources based on crime statistics, so if you look at where crimes are most likely to occur, this is where you police more often. Kristian’s work showed that these algorithms could actually perpetuate historical over-policing and racial bias in minority communities. Early this year, she moved from HRDAG back to academia. She started her new position at the University of Pennsylvania in the Computer and Information Science Department on March 2 and a week later Penn closed down for COVID. Over this year, she has learned that she needs to adjust her expectations for herself, and not be so frustrated when she can't get things done that maybe under normal circumstances she could. It's not just working from home with her daughter nearby, it's the stress of everything that's going on, the additional mental fatigue of having to do all these risks calculations. This year has also made her appreciate the increasingly critical role of data science in driving data-driven decision making. RELATED LINKS Connect with Kristian Lum on LinkedIN and Twitter Learn more about Penn Engineering Learn more about HRDAG Connect with Margot Gerritsen on Twitter (@margootjeg) and LinkedIn Find out more about Margot on her Stanford Profile
31 min
Horace Dediu and Oliver Bruce
105: Benedict Evans and Horace Dediu discuss Micromobility
This week, we release the first of the many incredible sessions from the 2021 Micromobility World conference, wherein Benedict Evans and Horace Dediu discussed the disruptive potential of micromobility. It was an incredible conversation between two people who clearly have a lot of time and are excited by each others ideas. We hope you enjoy it!  Specifically they dig into: Why Benedicts background as a historian makes him a great analyst. The micromobiltiy disruption thesis - low end, the asymmetric nature of unbundling trips (market for vehicles vs. market for miles), the role of fun/enjoyment, speed of interaction Why micromobility is more interesting that autonomy The role of Marchetti’s constant in transport, and why that matters for micrombility’s unique capabilities What the rise of elevators can teach us about new urban transport technologies What the platform game will look like in this space. What the impact of COVID has been on how we think about transport How micromobility will enable Amazon logistics API to fulfil deliveries Tackling ‘Should the thing move, or the person move?’, and why that matters to micromobility. Why the low cost of micromobility platforms will allow real world marketing kickbacks similar to how ‘surfing’ on the internet works now - ’take me somewhere interesting’ Why the rise of new forms of transport like automobiles enabled new crimes and the rise of Bonnie and Clyde Why cities will likely eventually move towards dynamic road pricing If you prefer video, check out the video of it on the Micromobility Industries Youtube page here.
48 min
Resourceful Designer - Resources to help streamline your graphic design and web design business.
Resourceful Designer - Resources to help streamline your graphic design and web design business.
Mark Des Cotes
Presenting With The 10-20-30 Rule - RD248
Follow the 10-20-30 Rule for great presentations. Have you ever heard of the 10-20-30 Rule? It’s more often called the 10/20/30 Rule of PowerPoint, but the principle applies elsewhere as well. This Rule was coined several years ago by Guy Kawasaki, a venture capitalist who sat through dozens of presentation pitches regularly. It was his job to listen to people pitch their business ideas, and after years of this, he noted that the best presentations, the ones that are more likely to close the deal, all followed a similar format, which he coined the 10-20-30 Rule. And this Rule is simple. • 10 Slides • 20 Minute Presentation • 30 Point minimum size font. That’s it. According to Kawasaki, this setup gives you the best chance to impact the person or people you’re presenting positively. Kawasaki was talking about people pitching business ideas to venture capitalists. But the same principle applies to you, a designer pitching your ideas to clients. Let’s break it down the 10-20-30 Rule. Rule #1: 10 Slides. Kawasaki pointed out that it’s tough for someone to comprehend more than ten concepts in a meeting. If you try, you’re more than most likely to confuse them. Follow the KISS principle (Keep It Simple Stupid.) Limiting your presentation to only 10 slides or 10 sheets or pages does just that. Break your presentation down into 10 points, one per slide. Maybe something like this. • Slide 1: Your interpretation of who the client is. • Slide 2: Identifying the client’s competition. • Slide 3: The Problem the client is facing. • Slide 4: The Solution you are proposing. • Slide 5: How your solution solves the client’s problem. • Slide 6: Examples of your solution in place. • Slide 7: Projections and outcomes from Implementing your solution. • Slide 8: Timeline for the project. • Slide 9: Cost of the project. • Slide 10: Summary and call to action.  This example uses a maximum of 10 slides, but you can do it in less, then all the better.  Rule #2: 20 Minutes. It doesn’t matter if you are allotted 30 minutes or an hour. Your actual presentation should take no more than 20 minutes. If you can’t present your idea within that time frame, you’re doing something wrong. Have you heard of TED Talks? Did you know that TED Talks have a maximum length of 18 minutes? TED organizers chose this time length based on neuroscience research that says 18 minutes is long enough for a speaker to flesh out their idea and short enough for a listener to take it in, digest what they are hearing, and understand all of the vital information. Not only that, but they know that shorter presentations require you to edit things down to the most important and relevant material.  If you have more time allotted to you, use it for introductions and setting up your equipment. You should also leave time for Q&A after your presentation. Plus, you never know when an emergency might arise and cut the meeting short. 20 minutes is the ideal time to keep someone’s interest in what you are showing them. Longer than 20 minutes, and you risk their mind wandering to other things and possibly missing critical points you’re trying to make. Rule #3: 30-Pt Font. As a designer, I trust you know that slides or presentation papers are most effective when they contain very little wording. I’m hoping I don’t have to explain that to you. This 10-20-30 Rule was written for people pitching a product or business idea, not for experienced designers. But just the same, it’s something to remember when you create your presentation slides or handouts. Using a larger point size forces you to cut back on unnecessary verbiage. The only reason to have a smaller type on a slide is to cram on more text. But by doing so, your client may think you’re not familiar with your material and that you need your slides to act as a teleprompter. And that, in turn, may make them feel like you are not invested in them. Not to mention, the more type you have on a slide, the more the client will focus on reading it and not listening to what you’re saying. You know what I mean, we’ve all done it before—reading ahead while ignoring the presenter. Avoid this by using 30 point or larger fonts. Forget the bullet list and instead, tell your clients the key points. It will mean much more coming out of your mouth than words on a screen or sheet of paper. As a comparison, Steve Jobs, a great presenter in his time, insisted on a 96-point type on all his presentation slides. If it’s good enough for a multi-billion company, it should be good enough for you. Bonus As a bonus to his 10-20-30 Rule, Guy Kawasaki also said that the most persuasive presentations he’s sat through, typically used white type on a black or dark coloured background.  The way he puts it is, anyone can put black type on a white background. It’s the default in all programs. However, white type on a dark background is something you have to conscientiously, and shows that you’ve put effort into your presentation. Not to mention that white type on a dark background looks classier and is easier to read. Don’t believe me? Think of movie credits. How often do you see black credits on a white background? Hardly ever. You can learn from that. Do you follow the 10-20-30 Rule? Let me know by leaving a comment for this episode. Tip of the week Capture Full-Screen websites on your iPhone. If you are an iPhone user there's a nifty feature you may not know about. The ability to take full-page screenshots of webpages. In Safari, take a screenshot of any webpage. Edit the screenshot. At the top of the page, you can toggle between "Screen" and "Full Page". Selecting "Full Page" allows you to save the entire webpage as a PDF to your Files folder. This is a quick and easy way to capture the mobile view of any webpage.
17 min
Design Better Podcast
Design Better Podcast
InVisionApp, Inc
Netflix's Steve Johnson and Rochelle King: Making great stories accessible
If you’re anything like us, you’ve been watching more than your fair share of Netflix this past year. And with such great original content, from The Queen’s Gambit to more obscure shows like Midnight Diner, we were curious what it takes from a product design perspective to create and deliver these shows to a massive audience, in a way that’s accessible not only to audiences here in the US, but all around the world. So we sat down to chat with Steve Johnson, Vice President of Design, and Rochelle King, Vice President of Creative Production at Netflix, to talk about how they approach inclusive design for a global audience, how they use a data-informed rather than data-driven product strategy, and why looking for passion rather than for credentials might be the key to your next great hire. This is the last episode of Season Five of the Design Better Podcast. But don’t worry, Season Six is just around the corner, where we’ll be sharing interviews with guests like bestselling author Dan Pink, who will teach us how to use persuasion to be better at our jobs, and Professor Sara Seager, an astrophysicist and planetary scientist whose research on exoplanets can shed light on how we can be better collaborators here on Earth. Also, in-between seasons we’re going to do a bonus Q&A show, where you’ll have a chance to record your questions about design, creativity, leadership, or any of the topics we cover here on the show and we’ll do our best to answer them. Just head over to and fill out the short survey there to submit your question. Takeaways: * Learn about the ROI for inclusive design * Hear how the design team at Netflix approaches the power dynamics between product and design * Understand how to prioritize and say no to work that won’t impact the business
52 min
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