Better Product
Better Product
Feb 25, 2021
The Minute: Dave Gerhardt on Building an Audience
Play • 9 min

What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience.

In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audience first while creating momentum.

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