How do you connect the importance of brand to an early stage company? For Emily St. Denis, Head of Platform at Female Founders Fund, this is a conversation worth having representing both a venture capital fund and startup founder.
As part of the series on Product Brand, Christian and Anna dig into why brand is an important differentiator, and how it can provide a competitive advantage. You’ll learn the perspective she has when evaluating brands to join the portfolio while also hearing her own brand journey with the Female Founders Fund.
To engage more with the Better Product community, join our speaker series. It’s five weeks featuring five speakers with countless product insights starting October 28th. You can register by going to betterproduct.community/speaker-series.
Additional Resources Featured: - See the article from Emily that got our attention, check out the Female Founders Fund blog. https://blog.femalefoundersfund.com/why-brand-matters-in-vc-7c7cf2f4f380?gi=8a3862ca052c -
-If you’re looking for another podcast, check out The Two Percent by the Female Founders Fund to hear from powerful CEO’s, founders, investors and industry leaders who are changing the dynamic of VC funding, both as female founders and female funders.