Ben Greenfield Fitness
What Yoga Trapezes, Laser Lights, Kettlebells, Mini-Meditation & Ketogenic Doughnuts Have To Do With Building A Nutrition Supplements Empire.
Apr 25, 2019 · 1 hr 30 min
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Angelo Keely is COO and Co-Founder of , and a true renaissance man of many talents - including beatboxing, music, art and more. He's also a wizard at creating a healthy and robust company culture, and is building one of the most impressive and high-quality nutrition and supplement formulation companies on the face of the planet. From his near-death experience on an LSD trip to his impressive daily routine, we delve into his life and valuable experience on this podcast. During our discussion, you'll discover: -The story of Angelo's life...11:20 Hippy parents, owned a natural foods store in Wimberley, TX His dad collaborated with Whole Foods in its early days in Austin No doctors, vaccinations; all natural treatments Angelo and Ben were polar opposites in their diets as kids Minimalist approach to food and supplements Got into lots of trouble in high school Awful LSD experience at age 16 Got some gigs as a musician/beat boxer Attended St. Edwards University Centering prayer Religious studies major (although raised non-religious) Service projects to India, Central America Developed intense interest in humans, human interaction with one another -How Angelo's meeting his wife is a case study in the power of visualization...28:45 Doing an internship in France; had met her a few months prior Wrote a song that clearly described "the perfect wife" while living in France Performed the song for the first time after returning to the U.S.; she was there listening Began dating shortly after and eventually married Book: -How Angelo got involved with Ben and eventually co-founded Kion...36:20 Moved to Boulder, CO to start family in 2012 Heard of Ben in 2016; Ben has a large following in Boulder Angelo was impressed with Ben's authenticity and passion more than any business acumen -A day in the life of Angelo Keely...47:30 Go to sleep at the same time kids go to sleep; need alone time (in the morning) Go to bed early; you need less sleep, then wake up really early and be productive Drink two glasses of water, then an Americano Spiritual text (recontextualizes all of life) Journaling: just show up and do it Working out: do simple things with much intensity Cold/hot shower in the winter; all cold in the summer Show up at the office around 9 am -The company culture within the dank, forbidding recesses of Kion World Headquarters...59:45 "It's a mindset about what we're doing" Everyone is passionate about health, supplements (enemas not so much) The culture must reflect the stated mission statement of Kion: Live a joyful, fulfilling and adventurous life Blend of empathy and radical honesty Every day begins with a 15 minute daily huddle; begins with 3 minutes of silence Monthly team adventures; yearly retreat "We're trying to live what we're saying" Building a high quality company requires hiring the right people and build it intelligently Team approach: Everyone has a unique distinct role It takes time to develop chemistry Kion is not a fly-by-night, pie-eyed idealist company; it's profitable and being built the right way -The biggest trends Angelo sees in the health and fitness industry...1:15:00 Personalization of diet Lots of "Mickey Mouse" practices Education rather than instruction or "lecturing" (Kion fasting challenge w/ ) Big fight on the supply chain to get an awesome product If everything is in stock at a supplement company, there's a red flag -What will Angelo's life look like 5-10 years from now?...1:25:45 Making a lot more music as of late One man show: music, visuals, comedic monologue -And much more... Resources from this episode: - - - -Book: - - - - - - - - -Book: - - - (Ben's original blog) - - Episode Sponsors: -: My personal playground for new supplement formulations. Ben Greenfield Fitness listeners receive a 10% discount off your entire order when you use discount code: BGF10. -: After using the Joovv for close to 2 years, it's the only light therapy device I'd ever recommend. Give it a try: you won't be disappointed. Order using and receive a nice bonus gift with your order! -: Activewear and athletic clothing for ultimate performance. Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Receive 25% off your first order when you use discount code: "ben25" -: Halo Sport revolutionized physical training by being the first-ever product that can increase your neuroplasticity by putting your brain into a state that neuroscientists call “hyperlearning”. The fully upgraded Halo Sport 2 was just announced and it’s pre-selling for just $279 (less than half the price of the first model) when you use code: GREENFIELD. Do you have questions, thoughts or feedback for Angelo or me? Leave your comments below and one of us will reply!  
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