Ben Greenfield Fitness
Biohacking Fitness In Asia & Beyond: How One Small Company Is Changing The Face Of Biomarker Testing, Agriculture, Pollution, Health & More!
Mar 7, 2020 · 1 hr 39 min
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During my recent media tour of India, I had the pleasure of meeting many brilliant individuals who are doing very cool things in the health, fitness and biohacking arena in India, and one of the most impressive tours and meetings I had was with the good folks at , in Bangalore. Connect Ventures is blending everything from advanced lab and biometric testing of blood, biomarkers, genetics and the gut, to personalized nutrition and fitness programming, to the development of high-end nano-material segment for environmental cleanup to Nanotechnology, Agro-Technology, Water and Waste Treatment, Food Grade Enzymes for Sugar, Distillery, Brewery and Tea Industries, Nutraceuticals and Next Generation Agricultural Technologies. We explore all these factors on today's extremely interesting and educational episode, which I recorded while touring Connect Ventures. My primary guest on today's show is Shiva Subramanian. Shiva is a graduate from United World College of SEA and Nottingham University (U.K.) in International Management & Finance, Shiva Subramanian is at the forefront of India's entrepreneurship market. His primary business interests were in textiles, the production & export of Coffee and F&B ventures in various locations across Bangalore. Today as head strategist of Connect Ventures, he handles multiple roles as communicator, decision maker and leader to drive our vision of transcending. A constant source of inspiration to his team, he is also a prolific sportsperson and a thespian with over 27 years of training in different forms of Martial Arts. In this episode, you'll discover: -The "ecosystem" within Connect Ventures...8:40 Fill in the gaps in the environment; human sustainability is contingent on environmental sustainability 17 ventures that are self-funded The goal is for people to live "supernaturally" Preserve natural state of land, soil, etc.; no fertilizer or pesticides The Blockchain can be used to track ingredients, farming methods, etc. Proper education = demand for better quality products -Why healthy soil is so vital for sustainability in agriculture...14:36 Soil has become alkaline due to years of fertilization and pesticides Going organic is a 5 year process (decreased productivity) Water for farming is also contaminated Connect Ventures creates products that allows farmers to grow healthy product while transitioning to an organic model "Allowing nature to do its job" -How biodegradable plastic came about...21:13 Starch in a plastic machine; similar to beeswax in texture Adjusting for a certain economic level of a people Landfill system that contributes to a sustainability model of farming Single use plastics being banned results in widespread unemployment Biodegradable plastic makes single-use plastic sustainable; cost is comparable to regular plastic "Love" includes loving the planet we live on -How Connect Ventures is reducing the level of organic waste...28:08 A ton of waste becomes a ton of gas which = a kilowatt of power Cost of carbon nanotubes is drastically reduced -The philosophy behind working out at Connect Ventures...31:52 The gym on the property is inspired by Japanese martial art ninjutsu Grandmaster Hasaki Matsumi developed concepts and principles used in their business practices Flow... We respond to sound, air, energy waves. Trying to create order out of the chaos Gym is similar to a cross fit facility Oxygen therapy Lots of deep tissue work prior to working out , low level therapy is highly efficacious BGF podcast w/ Ryan Lowery EMG, to increase velocity Neuromuscular advantage: muscular awareness that allows you to move fast and precisely -Inside the "health office" at Connect Ventures...52:31 "Health by Design" Lots of radiation issues due to cell phone towers; 20k watts in the area Listen to AI Biome (check the spelling) Anti-fungal paints and floor cleaners Connect Ventures is a partner w/ all the other companies discussed; not a holding company There's a lack of a model on how to optimize a living environment Mold, mycotoxins, EMF shielding Plants in the office contribute to a clean environment as well -The story behind all the personal care products at the facility...1:03:18 Small businesses in the area are the beneficiaries Reetha - soap berries Repurpose water used to wash food (laundry detergent, floor cleaner) -Metabolic testing and cardio coaching...1:06:48 Lack of funding for data on Data determines standards for the local population Google your city + "metabolic testing" -Whether or not there is an ideal diet for the typical Indian man or woman...1:16:26 Microbiome is very diverse compared to other populations Industrialization has contributed to constipation and low bone-density Quantify to get an approximation and go from there Can't just buy a book and decide on the right diet; requires a lot of digging -The snack room and biofeedback devices...1:21:30 I Feel Well device for meditation Prayer and meditation throughout the day; constant connection with the spirit and higher power Gimmicks can lend themselves to real motivation -And much more... Resources from this episode: -BGF podcasts mentioned: - - - - - - Episode sponsors: -: The ultimate recovery formula, Kion Flex is a bioavailable blend to support joint comfort, mobility and flexibility, and bone health. Ben Greenfield Fitness listeners, receive a 20% discount off your entire order at when you use discount code: BGF20. -: A wellness company specializing in innovative nutraceuticals made from healing hive compounds and plant-based ingredients. Get 15% off your order when you use discount code: BEN -: Activewear and athletic clothing for ultimate performance. Vuori is built to move and sweat in, yet designed with a West Coast aesthetic that transitions effortlessly into everyday life. Receive 25% off your first order when you use discount code: “BEN2020" -: I’ve been using Four Sigmatic products for awhile now and I’m impressed by the efficacies of their mushroom products. I use them. I like them. I support the mission! Receive 15% off your Four Sigmatic purchase when you use discount code: BENGREENFIELD Do you have a question for me, Krishna or Shiva about this podcast? Leave your thoughts, questions and feedback below!
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