Legends Behind the Craft
Drew Thomas Hendricks
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This is the Legends Behind the Craft Podcast where we feature top leaders in the wine and craft beverage industry.
Available episodes
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1 day ago
Brand Building And Discovering Authentic Storytelling With Spirits Network’s Nick Buzzell
Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. As a platform that was established in 2019, Spirits Network fosters connectivity with spirits experts and enthusiasts through shoppable streaming video content that can be used on any device. Members can further enjoy exploring the world of spirits with access to exclusive products, gifts, and experiences from the leading players in the spirits industry.
Here’s a glimpse of what you’ll learn:
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Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation
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Spirits Network is a destination for the best of curated content in spirits, wine, and gold
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Visual storytelling is key to differentiate products and engage customers through TV devices
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Working with smaller winemakers and distillers to unlock stories and get them out to the market
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Partnering with famous people that promotes his cocktail content
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Craft distilleries can get onto the Spirits Network by creating a brand channel and distribution plan
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Spirits Network enables customers to ship locally or to retail partners in major markets
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Focus on brand building and storytelling to make sure your product stands out in the market
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Distribution is complex but multi-scale distribution is enough to get started
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Geo-targeting capabilities is available for limited time offerings
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Growing network by acquiring customers, creating, and working with brands, storytellers, and talent
In this episode with Nick Buzzell
In this episode with Nick Buzzell, Nick discusses NBTV Studios and its structure. He explains how NBTV Channels is a media company with a platform for video commerce, and Spirits Network and Golf Nation are two channels on the platform featuring stories about the world’s greatest spirits producers and lifestyle entertainment for gold enthusiasts.
Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation, Nick emphasizes visual storytelling as an important factor in crafting a successful presence and maintaining authenticity. He focuses on how Spirits Network works with small winemakers and distillers to tell their stories through content such as Whiskey Wednesday, where one of his Spirits experts hosts a tasting-type format making cocktails.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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3 days ago
Revolutionizing The Customer Retention Marketing Process with Electriq Marketing’s Brandon Amoroso
Brandon Amoroso is the Founder and Head of Shopify Plus agency Electriq Marketing. Under his leadership, the company grew to a team of 45 employees within three years, before it was acquired by DRINKS.com in April 2022. Brandon also earned coveted certifications in the DTC field such as Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the prestigious Recharge Innovative Partner of the Year honor.
Here’s a glimpse of what you’ll learn:
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Brandon Amoroso is the Founder and CEO of Electriq Marketing
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Brandon shares how he is solely focused on improving customer retention
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He shares his 3-step process, which are: audit, proposal, 30/60/90 day plan
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He empowers team members to scale their departments
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How he manages his biggest departments, which are: Email, SMS, and Web Design development
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Niched down into wine & spirits industry through DRINKS.com
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Utilizing Shopify Plus as their only real-time tax and compliance solution for wineries and retailers
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Split up transactional communications between one-short customers and subscription customers
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Utilizing data from quizzes and surveys to personalize experience
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Retargeting and remarketing through Shopify Plus
In this episode with Brandon Amoroso
In this episode with Brandon Amoroso, Brandon shares his story about being an accidental owner and shares how he grew Electriq Marketing from two to fifty people, along with the customer retention process he created to increase customer lifetime value.
Brandon Amoroso is the Founder and CEO of Electriq Marketing, Brandon discusses how he was able to manage his two biggest departments, which are email/SMS, and website design development, which are both key drivers for customer retention. He talks about the steps involved in his customer retention process including an audit, a proposal, and 30/60/90 day plans to generate ROI.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 25, 2023
Blending for Complexity: Exploring the Art of Wine-Finished Whiskey with Mythology Distillery
Scott Yeates established Mythology Distillery out of his passion for spirits, producing, and bringing people together. The idea came to him while he was on a ski trip in Haines, AK, and he saw potential in creating a premium spirits brand that fosters shared experiences. Scott is in charge of Mythology Distillery's vision, expansion, and branding, while also taking part in the spirits production. Before SW Development Group, Scott was involved in the design and building of several market-rate commercial and multifamily properties. As President of SW Development, he has been responsible for the creation of more than 600 units of affordable housing in Colorado.
Chris Ritenour is the Head Distiller at Mythology Distillery and has a great appreciation for the history and craftsmanship of distillation and blending. His journey began with an interest in absinthe, but soon expanded to encompass gins, brandies, and whiskeys. Hailing from Indiana, Chris ventured back to the Midwest to start his career at Blaum Bros. Distilling Company. His work earned the company national recognition, leading him to his next role at Doc Porter's Distillery in North Carolina. In 2019, he joined the team at Mythology to lead their production.
Here’s a glimpse of what you’ll learn:
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Scott Yeates is the Founder and President at Mythology Distillery
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Chris Ritenour is the Head Distiller at Mythology Distillery
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This is a special tasting episode of Legends Behind The Craft
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Scott was inspired to start Mythology Distillery after a ski trip in Alaska
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Chris has been professionally distilling for 9 years and previously worked in corporate transportation
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They plan to create something unique that reflects their location in Colorado
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The blending process takes different components and creates something interesting
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How the population is receptive to craft brands
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Purchased a former brewer in Steamboat Springs to consolidate production operations
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Incorporating natural humidity through earth and floor and sonic waves to activate whiskey inside the barrels
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Blending allows for the creation of a new product from existing components
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Collaborative effort with different wineries and local craft breweries
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Creating products that represent the Rocky Mountain region
In this episode with Scott Yeates & Chris Ritenour
In this episode with Scott Yeates & Chris Ritenour, Scott & Chris discusses their passion for whiskey distillation, how they started their craft gin brand, and its collaboration with the Denver Botanic Gardens. How Mythology Distillery’s unique blending process enables them to create a new product from existing components?
Scott Yeates is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. Scott and Chris shares their stories before they joined the industry and tasted through some of their spirits while chatting about how Mythology came to be and where it’s going.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 23, 2023
Experience Wine Country From The Comfort Of Your Home With Topophilia Wine Company’s Jess Wade
Jess Wade is the owner and winemaker for Topophilia Wine Company, Jess who was born and raised in Sonoma County, and comes from a family of chefs. His mom has been employed in some of the area's popular eateries and his father has been supplying them with handmade pasta through his Wine Country Pasta for many years. Growing up, Wade was often found in the kitchen, and it appears this experience led him to a career in winemaking. Before that, however, he had to learn that banking and city life were not for him. Wade began working in a bank in high school and when he graduated, he moved to the city for college, believing that he was leaving his small-town life behind.
Here’s a glimpse of what you’ll learn:
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Jess Wade is the Owner and Winemaker of Topophilia Wine Company
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Topophilia means, “Love of Place” and was founded by Jess while living in New Zealand
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The unique business model of taking advantage of any situation that comes your way and taking every single meeting
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His creative approach to making money, such as selling reclaimed bricks from a house in Napa
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How he started with small production Rosé and Pinot Noir wines to generate cash flow
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Leveraging hospitality connections to sell his first vintage, and ship wine to customers across the country
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Corporate virtual tastings were offered for groups that are unable or unwilling to travel
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Topophilia Wines is a brand that focuses on creating a sense of place and hospitality
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The majority of his customers come from word-of-mouth referrals
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Creating a new business venture, Tagline, with his partner Gianna Fugazi
In this episode with Jess Wade
In this episode with Jess Wade, Jess explains how Topophilia means, “Love of Place”, and how he was able to take advantage of every opportunity thrown his way to build his business. How did Topophilia Wines Company leverage its hospitality connections to sell its wines during the pandemic?
Jess Wade is the Owner and Winemaker of Topophilia Wines Company in Sonoma County. Jess shares his inspiring story of overcoming obstacles with hard work and dedication since childhood on a ranch and the journey from 160-170 cases to almost a thousand cases per year.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic.
Tune in to this episode as Jess shares his motivation for keeping going and his unbelievable hustle story!
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 17, 2023
The Role of Wine Competitions and Consumer Sentiment in the Wine Industry With Bartholomew Broadbent of Broadbent Selections
Bartholomew Broadbent is the CEO of Broadbent Selections, Bartholomew has been widely recognized for his influence on the US wine market. Decanter Magazine named him one of the fifty most influential people in the wine world in 1997 and IntoWine.com ranked him 48th in the Top 100 Most Influential People in the US Wine Industry in 2013. He is a frequent speaker at major wine festivals, such as the Food & Wine Classic in Aspen where he was the Reserve Tasting Director for 25 years. Bartholomew's lectures have taken him around the globe with Viking, Cunard, Crystal, Silversea, and Regent Seven Seas. He was the Wine Guy for KFOG radio in San Francisco, and he currently hosts Wine Wednesdays on Viking TV. Bartholomew resides in Virginia with his wife and two children.
Here’s a glimpse of what you’ll learn:
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Bartholomew Broadbent is the Founder and CEO of Broadbent Selections
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In 1996, Bartholomew started his own company, Broadbent Selections
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The wine business has evolved culturally over the last 25-30 years
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Natural winemaking a comeback with lower alcohol and natural fermentation
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Canned wines are perfect for concerts, camping trips, and other outdoor activities
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His experiences with his role of judging wine
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Social media has changed the way wines are discovered and shared
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Consumers’ opinion is now equally important as that of wine writers
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Madeira was the biggest-selling wine until prohibition when it was relaunched in 1989
In this episode with Bartholomew Broadbent
In this episode with Bartholomew Broadbent, Bartholomew talks about his journey in the industry over the past 30 years, including corporate changes and shifts toward natural wines. How has the wine industry changed over the years?
Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew talks about his time as a judge for wine competitions around the world and how the criteria for judging have changed over time.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 16, 2023
Angela Zuba of Waters Edge Winery & Bistro's Unique Franchise Model For Localized Wine And Food Experience
Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela Zuba is the driving force behind operations, bringing a wealth of business acumen and a broad understanding of wine and food cultures from around the world. Combined with Trevor's expertise in fine dining and enthusiasm for customer service, guests of the Winery can enjoy an unforgettable experience.
Here’s a glimpse of what you’ll learn:
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Angela Zuba is the owner of Waters Edge Winery & Bistro
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Waters Edge is a franchise model that allows for customization to local demographics
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The collective has distribution and sourcing networks for procuring grapes from around the world
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What is thermal vinification?
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Experimenting with different grape varieties from around the world
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Sourcing suppliers and marketing, as long as branding standards are followed
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Using social media to gain followers and customers before opening
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The challenges of shipping wine, including costs, potential damage, and temperature concerns
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Her emphasis on the hustle and hard work for success in the wine business
In this episode with Angela Zuba
In this episode with Angela Zuba, Angela discusses the importance of accessibility and the unique business model of Waters Edge Winery as a boutique cooperative franchise. How Waters Edge Winery offers unique wines and food styles that cater to its local customer base?
Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela talks about how they teach their franchisees how to produce wine commercially in an urban environment, making the process efficient and waste-free.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 11, 2023
From Finance To Becoming One Of The Largest Whiskey Distilleries with Adam Spiegel
Adam Spiegel, a native of San Francisco, is the (Re)Founder & Whiskey maker of Corning & Company. Established prior to the Prohibition era, the company was (Re)founded to provide high-quality and accessible whiskey. Adam also established Sonoma Distilling Company in 2010, one of the earliest distilleries in Sonoma County's wine country and among the first 200 distilleries in the U.S. He utilizes old-world techniques and crafts whiskey from local grains (usually within 100 miles of the distillery) using traditional Cognac-style pot stills, pre-industrial age American Whiskey, and Scottish techniques. Corning & Company's portfolio of brands includes Sonoma Distilling Company, Old Quaker, and Pond Fork.
Here’s a glimpse of what you’ll learn:
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Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company
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How Adam shifted from finance to distilling after being laid off in 2008
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Becoming a master blender and distiller who is passionate about his work
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Emphasizing the celebratory aspect of whiskey and having special bottles for memorable occasions
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Sonoma Whiskey’s pivot to virtual tastings and exclusive club for limited releases
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Experimenting with different woods for distilling whiskey and spirits
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Navigating challenges and growing pains in the whiskey industry
In this episode with Adam Spiegel
In this episode with Adam Spiegel, Adam discusses his transition from finance to distilling and how he got started in the industry. How did Corning and Company navigate through the challenges when starting a distillery?
Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company, Adam shares his passion for being a master blender and distiller which he has been doing for 14 years.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 10, 2023
The Unique Aging Techniques of American and Scottish Malts with Gareth Moore of Virginia Distillery
Gareth Moore is the CEO of Virginia Distillery, continuing the work of his father George with the production of American Single Malt. Additionally, Moore serves as Principal at Adelphi Capital, a middle-market merchant banking business in DC. He is also President of the Virginia Distillers Association and sits on the DISCUS Craft Advisory Council and other boards. Moore holds a BA from Boston College and an MBA from Georgetown University.
Here’s a glimpse of what you’ll learn:
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Gareth is the CEO of Virginia Distillery Co.
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The company was founded by Gareth’s father, who had a passion for single malts despite being Irish
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The Virginia Highland Whiskey series is their primary product made by blending American silver malt with Scottish single malt
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Labeling the exact blending ratio is challenging due to the blending process
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Marketing experts advised against releasing unaged whiskey as it may be perceived as moonshine
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Weather and humidity can have a positive effect on aging whiskey
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Challenges in ramping up production include building the distillery, fine-tuning stills, and aging patience
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Courage and Conviction American Single Malt launched in April 2020 during the global pandemic
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Hospitality plays a role in reinforcing the brand experience
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Focus on providing unique and hands-on experience for visitors
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Challenges with control state regulations, but the progress made with commission structure
In this episode with Gareth Moore
In this episode with Gareth Moore, Gareth describes the challenges of ramping up production and distribution while building a distillery, fine-tuning skills, and navigating supply chains despite launching a new product during the pandemic. How did Gareth Moore’s Virginia Distillery pivot and continuedly to be successful during and after the global pandemic?
Gareth Moore is the CEO of Virginia Distillery Co., Gareth shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 9, 2023
Expanding With Sustainable Wine On Tap And Seltzer Line with Tyzok Wharton of Carboy Winery
After leaving the US Army and moving to New York City, Tyzok Wharton discovered a passion for craft beverages and their culinary counterparts. In 2005, he moved to San Francisco and began his winemaking career. In 2010, he helped launch Bluxome Street Winery and in 2016 he relocated to Denver to join the Carboy Winery family. As the Director of Winemaking and head winemaker, Tyzok draws on his artisan and foodie inclinations, Army-trained logistical eye, and extensive experience with optimal fruit sourcing to create the most palate-pleasing and food-friendly wines in Colorado.
Here’s a glimpse of what you’ll learn:
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Tyzok is the director of winemaking and head winemaker of Carboy Winery
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Carboy’s Teroldego named the wine of the year for 2022
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Tyzok’s attraction to wine startups and the challenges they present
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Balancing hospitality and winemaking is a challenge
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Sustainable and cost-saving benefits of using wine on tap
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Carboy Vineyard’s focus on growing into their current locations before exploring new vineyard opportunities
In this episode with Tyzok Wharton
In this episode with Tyzok Wharton, Tyzok talks about his journey into winemaking. What is Carboy Winery’s unique license as a restaurant vineyard and how do they balance winemaking?
Tyzok Wharton is the Director of Winemaking and Head Winemaker at Carboy Winery, he discusses everything from the use of Teroldego grapes in their wine to Tyzok’s journey into winemaking. His experience shifted from San Francisco to Colorado and adjusting to working with cold hearty hybrids.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 4, 2023
Innovative Flavors And Strategic Partnerships with Adam Rudolph of SLRRRP
Adam Rudolph is the Regional VP of Sales of SLRRRP. He has been in sales for over 10 years. Most of that experience took place in the Domestic, Craft Beer, and Wine Industries. He has acquired proficient territory management, product knowledge, and new product launching through this experience. He was promoted in this industry due to his hard work, creativity, and salesmanship. He was able to grow his territory and business exponentially through new product distribution, samplings, and taking market share from his main competitors in the surrounding areas.
Here’s a glimpse of what you’ll learn:
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Adam Rudolph is the VP of Sales for SLRRRP
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SLRRRP is a ready-to-drink category brand that started in Las Vegas in 2018
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SLRRRP is a plant-based alternative to gelatin-based shots
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Customer feedback and engagement are important for the brand
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Marketing efforts on various digital platforms, including tracking impressions and followers
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Brand familiarity was the biggest challenge in growing the SLRRRP brand
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SLRRRP on acquiring partnerships with football and minor league baseball teams
In this episode with Adam Rudolph
In this episode with Adam Rudolph, Adam talks about their vegan and shelf-stable ready-to-drink jello shots. What sets them apart from their competition and what are the benefits of a plant-based approach to their product?
Adam Rudolph is the VP of Sales at SLRRRP, he shares his marketing strategy which includes a strong digital presence on Instagram, Facebook, and TikTok, where they track impressions to measure success. Customers provide feedback for new flavors, and the brand offers individual UPC codes for easy registration sales.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph for a special SLRRRP tasting episode, Adam is the VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly.
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
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May 3, 2023
The Commitment To Authenticity And Sustainability with Janie Brooks Heuck of Brooks Winery
Janie Brooks Heuck, a native of Portland, is the Managing Director of Brooks Wine. For over 10 years, she worked in the healthcare industry until she was entrusted with the business operations of the winery. After the passing of her brother Jimi, the Oregon wine community was incredibly generous and supportive, which made Janie realize the significance of her brother's life-long commitment to the winery. Since 2004, Janie has been ensuring the success of Brooks Wine. Janie is passionate about the winery, her family, travel, and Riesling.
Here’s a glimpse of what you’ll learn:
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Janie Brooks Heuck is the Managing Director of Brooks Wine
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How Janie got into the wine industry after her brother’s unexpected passing and was approached by 12 winemakers to keep the winery going
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Preserving Jimi Brook’s style and philosophy in their wines, using small lots for blending without manipulating their wines
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The focus is on wines from the Willamette Valley region, they also offer beer and cider as well
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Brooks Wines’ tasting room is designed to be comfortable and offers tableside service
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Brooks Wines’ commitment to sustainability with B Corp and Demeter certification
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The focus on transparency and accountability in the supply chain and purchasing
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Brooks Wines’ team is split between hospitality and production
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Reservations have brought value and attention to their tasting room experience
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The importance of personalization and human connection and customer communication, including personalized emails and transactional emails with pictures and people
In this episode with Janie Brooks Heuck
In this episode with Janie Brooks Heuck, Janie shares her journey into the wine industry and her experience taking over the winery after her brother’s passing. How did preserving her brother’s style in philosophy in winemaking while expanding their vineyard sources and product offerings led to Brooks Wine’s success?
Janie Brooks Heuck is the Managing Director of Brooks Wine, Janie talks about Brooks Winery’s commitment to accessibility and price point.
In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuck, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.
Sponsor for this episode…
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May 2, 2023
Attention to Detail Shines Through in Their White Wine Portfolio with Kristen Barnhisel of J. Lohr Vineyards & Winery
Kristen Barnhisel is a highly skilled winemaker at J. Lohr Vineyards & Wines, where she is responsible for crafting the company's white wine portfolio. With over two decades of viticulture and winemaking experience from around the world, Kristen has established a reputation for her excellent palate and technical skill. She puts her expertise to use, creating a range of white wine varieties, styles, and winemaking methods for J. Lohr.
Here’s a glimpse of what you’ll learn:
* Kristen Barnhisel is J. Lohr’s Winemaker of the white wine portfolio
* Kristen fell in love with wine in Italy and wanted to bring people together through it
* She talks about J. Lohr’s vineyards, Acacia Wood, and their Sauvignon Blanc
* She discuses the unusual harvest season and white wine program evolution
* J. Lohr Winery being awarded the Green Medal for sustainability leadership in the industry
* J. Lohr Winery’s attention to detail shines through in their white wine portfoli…
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Apr 27, 2023
From Experimentation To Launching a Commercial Product With Danielle and Derek Busch of Batch Mead
Danielle and Derek Busch are the Founders of Batch Mead, a family-owned meadery in Temecula, California. Under their leadership, the meadery specializes in locally sourced, small batches of mead and hard cider.
Batch Mead consecutively won “Best in Show” from the San Diego International Beer Festival from 2020 to 2022 and was also named “Best Mead” during the San Diego International Beer Competition in 2021. In this episode with Danielle and Derek Busch
How does a husband and wife duo transition from experimenting with meads in their kitchen to launching these products to the public?
Batch Mead grew after a wine kit experience went wrong. While researching other alcohols he could make, Derek Busch heard the mention of mead in a TV show. This casual encounter spurred his love for brewing. This led Derek and his wife, Danielle, to their current endeavors — regularly producing batches of flavorful mead.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas…
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Apr 20, 2023
Giving a Twist To Traditional Winemaking With Alie Shaper of Chronicle Wines
Alie Shaper is the Co-founder and Winemaker at Chronicle Wines, which produces wines of character and purpose from the North Fork of Long Island. As an experienced wine and spirits professional, Alie has established an urban winery brand as an impactful marketing angle for the New York wine industry.
Aside from leading Chronicle Wines, she runs a private label development and wine consulting business, Alie Shaper Fine Wines, and became the winemaker for Croteaux Vineyards in 2015. In this episode with Alie Shaper
How does a winemaker preserve the traditional flavor profiles of wine while going out of their comfort zone through experimentation?
Today's guest, Alie Shaper, combines an old-world mindset of winemaking with a unique approach to the traditional production methodology. She shares her process, what she’s learned from a vast wine career, and how she’s keeping the industry innovative and exciting.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas He…
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Apr 13, 2023
Turning a Hobby Into a Winery With Maria Rivero González of RGNY Wine
Maria Rivero González is the CEO of RGNY Wine in the North Fork of Long Island. She’s bringing a new winery steeped in her family’s Mexican roots to the North Fork.
The Rivero González family opened a wine store in Mexico City in 2013 and additional stores in Monterrey and Parras two years later, before expanding their business to the North Fork with the purchase of Martha Clara Vineyards. In 2019, they officially rebranded to RGNY. In this episode with Maria Rivero González
How does someone lead a winery successfully while preserving long-established family traditions? Today's guest had a clear plan when she was younger — to turn her father's hobby of winemaking into a business.
Today, RGNY Wine’s CEO is proud to thrive in the path she carved for herself and hopes to pass this passion to the Rivero González family's future generations.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Maria Rivero González, CEO of RGNY Win…
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Apr 6, 2023
Building a Muscat Expertise With Andrew Quady of Quady Winery
Andrew Quady is the Co-founder and CEO of Quady Winery. His path into the wine world started when he and his wife, Laurel, moved to the San Joaquin Valley to pursue a rural lifestyle.
While there, Andrew discovered an unused patch of the rare Orange Muscat grape varietal, known in Italy as Moscato Fior d'Arancio. These grapes became Quady Winery’s first full-bodied sweet wine, Essensia, and marked the birth of the winery’s Muscat expertise. In this episode with Andrew Quady
How do you make a lasting mark in the industry? What can you do to set yourself apart from the competition?
Today's guest was lucky to discover an unused patch of the rare Orange Muscat grape varietal, leading to his winery's muscat expertise. Today, Quady Winery remains celebrated for its legacy and continues to offer more product lines to its customers.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andrew Quady, Co-founder and CEO of Quady…
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Mar 30, 2023
Learning From Michigan's First Female Winemaker With Nancie Oxley of St. Julian Winery
Nancie Oxley is the Vice President of Winemaking at St. Julian Winery. She proudly holds the title of Michigan's first female winemaker and has piloted the Michigan wine industry.
Nancie has been involved in the wine industry for the past 20 years and gained knowledge primarily through hands-on experience. She leads St. Julian’s winemaking team, which has created hundreds of award-winning wines and upheld St. Julian’s reputation as Michigan's most-awarded winery. In this episode with Nancie Oxley
How do you foster continued business growth for over a century? Cultivating time-honored traditions while embracing modern practices has proven successful.
Working in the wine industry for 20 years, Nancie Oxley is well-lauded for her profound expertise in the business and is proud to be Michigan's first female winemaker. She got her start as a laboratory intern and is now on her 21st harvest. How is Nancie pushing the industry forward?
In today's episode of the Legends Behind the Craf…
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Mar 23, 2023
From Moonlight Mead Maker To Full-Time Producer With Michael Fairbrother of Moonlight Meadery
Michael Fairbrother started Moonlight Meadery in 2010 to bring ultra-premium meads and ciders to the market. He previously worked at Fairbrother Software Consulting LLC as a Co-founder and CTO and was the President of Brew Free or Die, New Hampshire’s first homebrew club.
For Michael and the rest of the Moonlight Meadery team, it is more than just a product and a process — it’s an obsession. With over one million bottles sold and over 20 international awards, Moonlight Meadery is proudly positioned as one of the best meaderies in the world. In this episode with Michael Fairbrother
How do you start a brewery and differentiate yourself from a sea of competitors? Today's guest has successfully set himself apart by creating flavors nobody's ever had before.
Michael Fairbrother has been recognized as New England's best mead maker for three consecutive years. He quit his full-time day job in 2010 and progressed from moonlighting as a mead maker to full-time production.
In today's e…
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Mar 16, 2023
Embracing Hospitality and Innovation With Ryan Lang of Middle West Spirits
Ryan Lang is the Co-founder, CEO, and Master Distiller of Middle West Spirits, an Ohio-based craft distillery. He is a fourth-generation distiller, going back to the early 1900s when distilling was a way for farms to bring in extra money. As a believer in vodka with character, Ryan is also a contributor to the four-part blend of American Liquor Co. In this episode with Ryan Lang
Wineries and distilleries are ever-changing, so you must be agile and innovative to stay afloat. For one business that’s been operating for over a decade, there have been many challenges to conquer. What does it take to keep thriving?
Today's guest proudly shares his experiences leading a distillery, Middle West Spirits, which was built on four generations of distilling traditions. Since Middle West opened its doors, it has focused on elevating the distinctive flavors of the Ohio River Valley.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Ryan Lang, Co-fou…
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Mar 9, 2023
From Firefighting To Opening a Meadery With Jeff Herbert of Superstition Meadery
Jeff Herbert is the Co-founder of Superstition Meadery in Prescott, Arizona. He and his wife, Jennifer, built the meadery from scratch into one of the highest-rated beverage producers in the country.
Jeff earned his bachelor’s and master’s degrees from Arizona State University and spent most of his career as a firefighter for the Phoenix Fire Department. When he was still years from retirement and his wife also had a full-time job, the pair went headfirst into the world of mead. In 2019, the Small Business Administration recognized Jeff and his wife as the Small Business Persons of the Year. In this episode with Jeff Herbert
How can a retired firefighter shift his career and open a meadery? For today's guest, it started by homebrewing for friends — which eventually led to something greater.
Alongside his wife, Jeff Herbert leads the world's first mead and food pairing restaurant in downtown Phoenix. Their mission is to reintroduce the world's oldest fermented beverage to human…
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Mar 2, 2023
Creating an Iconic Brand With Clay Mauritson of Mauritson Wines
Clay Mauritson is the sixth generation in a family of grape growers and is the Owner and Founder of Mauritson Wines. Born and raised in the Dry Creek Valley, Clay was destined for the wine business. He graduated from the University of Oregon in 1997 with a degree in business administration, focusing on marketing with a minor in economics. Equipped with his degree, Clay came back to Sonoma County to officially enter the wine industry. In this episode with Clay Mauritson
How do you create an iconic brand that can persist for generations? For Clay Mauritson, the answer is identifying your winery’s distinct characteristics and imparting this into every bottle sold.
However, building a renowned brand is easier said than done. Clay suggests you begin by knowing your purpose, conveying it to the public, and telling a unique story about your brand.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Clay Mauritson, Founder and…
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Feb 23, 2023
Connecting Importers and Distributors With Howard Marx of Vinvinea
Howard Marx is the Founder and CEO of Vinvinea. He founded this global B2B business to disrupt the wine industry by enabling wineries, distributors, and retailers to generate greater profits through innovative digital solutions, empowering firms on their product’s positioning and sales.
In these roles, Howard leads global and cross-functional teams focused on customer sales growth, leverages digital solutions, and increases the firm’s customer base and year-over-year revenue. In this episode with Howard Marx
How does a company build a massive database of 100,000 importers and distributors from scratch?
Today's guest, Howard Marx, talks about how Vinvinea established a system that connects producers and suppliers. It is proud to have grown its list of partners to 100,000 since launching half a decade ago.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Howard Marx, Founder and CEO of Vinvinea. Howard talks about how the idea for V…
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Feb 16, 2023
Growing Grapes (and Gardens) in the West With Kim Roberts of Westport Winery
Kim Roberts is the Co-owner of Westport Winery Garden Resort, which she founded in 2008 with her husband, Blain. The business is home to Ocean's Daughter Distillery, the Sea Glass Grill, the International Mermaid Museum, and resort lodging. The resort's guests travel from across the US — and the world — to experience everything Westport Winery has to offer.
The Westport Winery team is dedicated to finding out what their guests want and providing them with those products and services. Due to its daily motivation to exceed expectations, Westport Winery has been recognized by outlets such as Winery Press NW and Seattle Business Magazine. In this episode with Kim Roberts
People say it's nearly impossible to open a winery on the coast of Western Washington. After looking into various studies, today's guest launched their winery to prove the skeptics wrong.
Westport Winery began harvesting a single cluster of grapes and has since grown into the thriving winery (and resort) it is today…
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Feb 9, 2023
Biodynamic and Regenerative Farming With Craig Camp of Troon Vineyard
Craig Camp is the General Manager of Troon Vineyard, fomenting another revolution in the beautiful Applegate Valley of Southern Oregon. Surrounded by the Siskiyou Mountains, Craig and the whole Troon Vineyard team make natural wines now Demeter Biodynamic® and organic-certified both in the vineyard and the cellar.
Aside from managing Troon Vineyard, Craig is currently President of the Applegate Valley Vintners Association and serves on the Board of Directors of the Oregon Winegrowers Association and the Rhône Rangers. Before this, he served on the Board of Directors of the Howell Mountain Growers Association and on the Napa Valley Vintners Association Marketing Committee, of which he also served as chairman. Craig was honored to be named one of "Wine's Most Inspiring People 2021" by the Wine Industry Network. In this episode with Craig Camp
How does biodynamic and regenerative farming pave the way for more sustainable practices in the wine industry?
This groundbreaking approach en…
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Feb 2, 2023
Keeping the Stories Behind Wines Alive With Brendan Quigley of Quigley Fine Wines
Brendan Quigley is the Co-owner and President of Quigley Fine Wines. Together with his wife, Christina, they are passionate oenophiles with a combined 30 years in the wine industry. They are supported and surrounded by great friends and family who share their wine obsession. Quigley Fine Wines' portfolio is continuously growing, and it offers an array of wonderfully delicious wines that are some of the greatest ever tasted.
Quigley Fine Wines' mission is to discover and import wines of exceptional quality from small, family-owned wineries in France, Italy, and Spain. Their selections are offered directly to American wine consumers and fine dining establishments. In this episode with Brendan Quigley
How do you successfully tell the story of each wine and connect to your customers? Today's guest bridges the gap between the winemaker and the wine drinker to keep the stories behind the wine alive.
What started with the mission of finding small production wines and importing them to the…
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Jan 26, 2023
The Growth of Wine Personalization With Alex Andrawes of Personal Wine
Alex Andrawes is the Founder and Executive Chairman of Personal Wine. He founded this wine-based technology company to focus on mass customization of wine and liquor for gifting and branding. Aside from Personal Wine, Alex is also the Founder of Chem ID and Estate Wine Brokers and is the author of the book Investing In Fine Wine. In this episode with Alex Andrawes
What challenges do companies face when they start to offer personalized products? What steps do they take to solve these concerns?
From trademarks to engraving errors to other customization challenges, there are plenty of difficulties that companies may face when digging into personalized products. However, with some innovation, excellent customer service skills, and advice from this week’s guest, companies and beverage connoisseurs alike can successfully invest in personalized products.
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chai…
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Jan 19, 2023
The Marketing Side of Wineries With Diana Hawkins of Pope Valley Winery
Diana Hawkins is the Owner and General Manager of Pope Valley Winery. She earned her agricultural business degree from CSU, Chico and moved back to Pope Valley, where she started as an Office Assistant at Pope Valley Winery. Today, Diana handles all of the winery's day-to-day management. Aside from leading the team, she also serves as a member of Eakle Vineyard Management and General Manager for Eakle Construction and Trucking. In this episode with Diana Hawkins
How do you develop a winery and take it to the next level?
For Diana Hawkins, the solution was cultivating what grows well based on the unique climate of Pope Valley. Instead of fighting Mother Nature, Diana and the Pope Valley Winery team highlight the terroir of the region in order to bring one-of-a-kind, boutique wines to consumers.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Diana Hawkins, Owner and General Manager of Pope Valley Winery. Diana shares w…
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Jan 12, 2023
Running a Family Winery With Angelica O'Reilly of Distaff Wine Co.
Angelica O'Reilly is the Owner of Distaff Wine Co. in Newberg, Oregon. Angelica and her daughters felt dictated about how and why people should enjoy certain wines. They noticed that the industry focused less on creating a conversation and learning and more on rigid rules and tradition. This led to them creating Distaff to make unique, fun wines, share their stories, and hear what loyal customers have to say. In this episode with Angelica O'Reilly
In the wine industry, women typically do not get much credit for what they do. This was what Angelica O'Reilly and her daughters realized, which made them want to start Distaff Wine Co.
Distaff, which means “women’s work,” aims to showcase the talent and diligence of women winemakers. Through the power of family ties and hard work, Angelica and her four daughters are bringing unique, hard-to-find varietals to the public.
In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by An…
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Jan 5, 2023
How the Cork Industry Works With Dustin Mowe of Portocork
Dustin Mowe, is the President and CEO of Portocork, a premier supplier of natural cork closures to the North American wine industry. He has been in the cork business for more than 22 years and started a sales career at Sabaté Cork Company, which took him to every major wine-producing state in America. He then joined Portocork in 2001 and was promoted to President in 2006. A native of Burney, California, Dustin studied business before moving to Napa Valley to live and work in the wine industry. In this episode with Dustin Mowe
So much goes into the development of corks, from extracting it from tree bark to removing volatile organic compounds and beyond. Cork businesses also face many challenges in terms of exchange rates and the supply chain. How does the industry overcome these difficulties?
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Dustin Mowe, President and CEO of Portocork, as he talks about his 22-year career in the cork ind…
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Dec 29, 2022
The Wine Industry Today (and Beyond) With Steve Fredricks of Turrentine Brokerage
Steve Fredricks is the President of Turrentine Brokerage, a company dedicated to helping California wine businesses by supplying accurate information about supply trends, providing win-win negotiations, and assisting many of the state's leading grape growers in marketing.
Steve began working as a wholesale wine dealer for Turrentine Brokerage in 1991. Over the years, he has distinguished himself as an expert in bulk wine and grape sales, market cycles, and long-term partnerships. Now, he’s in charge of all Turrentine Brokerage activities, as well as Turrentine's foreign partnerships and strategic partnerships in France, Italy, Spain, Australia, Chile, and Argentina. In this episode with Steve Fredricks
How has the wine industry changed over the years? What issues do wineries face today, and what steps can be taken to overcome them?
Many wineries have become more professional and achieved substantial growth over time. Automation and technology make transactions and business operati…
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Dec 22, 2022
The Power of Wine With Claire Ducrocq Weinkauf of Picayune Cellars
Claire Ducrocq Weinkauf is the CEO of Picayune Cellars. She started the business with her good friend Jennifer Roberts because they shared the same love for drinking quality wines and the drive to search for a great value. The two started rescuing distinctive lots from prestigious wineries to make their blend in 2011.
Inspired by the power of a Mouton Rothschild, Claire earned a wine degree in Chile and then traveled to France to work harvest in St. Emilion and the Côte du Rhône. She also owns Claire de Lune Consulting, which focuses on helping fantastic producers, including Matthiasson Wines, Anomaly Vineyards, Morlet Family Estate, Cowhorn Winery, and more, to grow their businesses. In this episode with Claire Ducrocq Weinkauf
What power can wine bring to the table? How can it be a medium to eliminate the gap between people and lead them to share their experiences?
Wine evokes emotions in people, just like music and art do. It works as the perfect conversation starter, bringing…
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Dec 15, 2022
How To Make Millions in the Wine Industry With Erik Miller of Kokomo Wines
Erik Miller is the Owner and Winemaker of Kokomo Winery. He started the winery in 2004, naming it after his hometown of Kokomo, Indiana. Kokomo Winery currently produces over a dozen different varietals and several single-vineyard designates farmed by Erik's partner in the winery, grower Randy Peters.
Erik started in the wine industry after he was offered an opportunity to work as a seasonal harvest intern at Belvedere Winery in 2002. After spending some time in the winery, he realized that the artistic expression of being a winemaker and the diversity of the job was a perfect fit for him. In this episode with Erik Miller
Destiny works in mysterious ways. It does not matter how much you plan; you will end up exactly where you are supposed to be. How do you lay the groundwork for a winery as someone who did not grow up in the industry?
Building connections and networks are critical in any business, especially in the wine industry. Erik Miller proved this as his brand rose from a smal…
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Dec 8, 2022
A Family Business' Secret to Success With Paul Bonarrigo of Messina Hof
Paul Bonarrigo is the CEO of Messina Hof, a family-owned business built on the three cornerstones of family, tradition, and romance. Since its founding in 1977, it has become the most award-winning winery in the Lone Star State and one of the largest producers of 100% Texas wine.
Paul's passion is wine, and his goal is to provide premium quality Texas Wine, an excellent hospitality experience, and education in wine and food to anyone from the most novice to the most adept wine drinker. In this episode with Paul Bonarrigo
How do you build a strong foundation for a family-owned business? By keeping the core values intact. However, old practices eventually stop working, and it becomes necessary to develop new routines to keep the business afloat.
While it is crucial to establish a presence in the industry, a long-standing family business must also understand how to handle itself in connection with change. New trends and techniques arise, and as these come, you must also adapt to stay r…
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Dec 1, 2022
Growing a Family-Owned Winery in Temecula With Bill Wilson of Wilson Creek Winery
Bill Wilson is the CEO of Wilson Creek Winery, located in the heart of Temecula Wine Country. The family business started in 1996 and now owns 90 acres and sells over 75,000 cases of wine each year. It also welcomes more than 1,500 visitors every weekend.
Aside from leading Wilson Creek Winery, Bill serves on several Temecula Valley boards sharing his experiences, such as the 20/20 vision, the Temecula Valley Visitors Bureau, the Temecula Valley Winegrowers Association, and the Temecula Valley Water Board. In this episode with Bill Wilson
How can you launch a winery in a city when people do not even know it exists? It may seem impossible, but there are many ways to make it happen.
It's one thing to bring a portion of your money to put up a business, but it's an even bolder move to invest every penny your family has to launch a winery. You must go to great lengths to make it work, and today's guest proves how he succeeded and thrived in an unmapped city.
In this episode of the Legen…
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Nov 24, 2022
How To Manage Thousands of Brands With Matthew Murphy of Murphy Distributors
Matthew Murphy is the President of Murphy Distributors. Murphy Distributors’ vision is to become the Connecticut beverage supplier that retailers and restaurants choose to enhance their business success and brand image.
Matthew has a demonstrated history of working in the wine and spirits industry. Since its inception, the company has been building brands in an exclusive franchise state while providing exceptional results to suppliers quickly and efficiently. In this episode with Matthew Murphy
What's working for you? What do you love about the industry? How can I make your life easier? These are some of the questions an effective distributor should ask its clients.
The key to success in the distribution industry, where thousands of clients are handled, is knowing their story and what makes them unique. This way, you can represent these brands how they want to be seen by the market.
In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmo…
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Nov 17, 2022
From Film School to the Vineyards With James Phillips of Madrigal Family Winery
James Phillips is the Winemaker at the Madrigal Family Winery. He started in the filmmaking industry but eventually gravitated towards winemaking. While in film school, James took a part-time job at a small winery. This experience sparked his interest in and love for winemaking. Aside from bringing his expertise to the Madrigal Family Winery, James is also a consulting winemaker for seven different wineries. In this episode with James Phillips
Film and wine both tell stories to people. You share your viewpoint, communicate your message, and evoke different experiences in people.
A bottle of wine can transport people to faraway places. The Madrigal Family Winery invites people to the vineyards and tells the story of how it all started. People recognize that the beauty of wine is in its history and that it is more than what is in the glass.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome James Phillips, Winemaker at the Mad…
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Nov 10, 2022
From Waiting Tables to Winemaking With Chris Brundrett of William Chris Vineyards
Chris Brundrett is the Co-founder of William Chris Vineyards, leading the team with his good friend, Bill Blackmon. Chris acquired experience in the winery and the vineyard while earning a bachelor's degree in horticulture from Texas A&M University. Aside from managing his winery, Chris is the Co-founder of Texas Winegrowers, a former board member of Texas Hill Country Wineries Association, and a Yes We Can Wine Co-partner. In this episode with Chris Brundrett
Finding out what a win is like for your business will pave the way to discovering your intent.
Your intention guides you toward your goal, no matter what it is. For some, it can come in the form of high profit, while for others, it is to give raises and benefits to their employees. People confuse a good idea with an intention. Good ideas are easy to come up with, but without a plan to put them into action, they are meaningless, and it’s not an intention.
In today’s episode of the Legends Behind the Craft podcast, Drew Thom…
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Nov 3, 2022
Sustainability in Wineries With Luke Wylde of Statera Cellars
Luke Wylde is the Co-founder of Statera Cellars, a two-person company he runs with his best friend, Meredith Bell. A proud member of the queer community, Luke expresses his identity in how he does things as a winemaker. He is also passionate about sustainable employment and hopes to observe this practice as they expand Statera Cellars. In this episode with Luke Wylde
Sustainability in winemaking has been a highly discussed topic lately. However, the term is often misused and rarely completely understood.
Aside from observing environmentally sound practices, wineries also need to focus on sustainable employment to grow a thriving business. You want to make sure their skills, talents, and energies are used effectively and appropriately and people are compensated fairly for their work so that wineries can prosper along with their workers.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Luke Wylde, Co-owner of Statera Cellars…
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Oct 27, 2022
The Evolution of Wineries With Andrew Januik of Andrew Januik Wines
Andrew Januik is the Owner and Winemaker of Andrew Januik Wines. Being the son of a world-renowned winemaker, he has been exposed to the industry for over two decades. At 13 years old, Andrew started spending his weekends and summers working with wine. In addition to Andrew Januik Wines, he’s also actively involved in their family winery, the Novelty Hill-Januik Winery, and recently went into a new venture called 4Good Hard Seltzer. In this episode with Andrew Januik
They say that in life, change is inevitable. But in business, change is vital. You need to be mindful of the changes brought by time and, ultimately, adapt to them. So what are the differences between winemaking then and now?
The evolution of the winemaking industry has shown which wineries are agile and nimble to change. Agile wineries have thrived and been exposed to countless opportunities, while those who were slow to adapt eventually disappeared from the market. How do you keep up with the ever-changing industry?…
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Oct 20, 2022
Crafting Your Story Like a Song With Jenifer Freebairn of Wow and Flutter Winery
Jenifer Freebairn is the Vice President of Marketing and Sales at Lasseter Family Winery. She’s also the Co-founder of Wow and Flutter Winery, leading the team with her husband, John.
Jenifer spent most of her life composing, recording, and performing music. She also spent several years in restaurant service and management prior to joining the wine industry. In this episode with Jenifer Freebairn
Writing for a winery is like writing a song. You need to tune into what matters and understand what captivates your audience. So how do you connect with people and be successful in the wine industry?
Knowing the message your brand is sending out to the public is crucial. Whether you are a long-standing winery or a newer one, there will always be something about your brand worth telling. This unique story will set you apart from the rest, make people remember you, and eventually draw them to your brand.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks an…
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Oct 13, 2022
Creating the World’s First Luxury Ready-to-Serve Cocktail With Robert Haynes and Damiane Nickles
Robert Haynes is the Co-founder and maker of Sunday’s Finest Gold Fashioned, the world's first luxury ready-to-serve cocktail. He is an award-winning bartender and spirits producer. Robert started his career as a barback at a cocktail bar in Chicago in 2007 and worked his way up to eventually creating his own line of cocktails and spirits.
Damiane Nickles is the Co-founder of Sunday’s Finest. His career began working in a restaurant, then he shifted to farming, and eventually worked in a PR firm. Robert Haynes invited Damiane to be the brand manager for Apologue Liqueurs. In 2021, the pair launched Sunday’s Finest Gold Fashioned. In this episode with Robert Haynes and Damiane Nickles
Launching a first-of-its-kind product is a double-edged sword. You have no competitors, but at the same time, people could be hesitant to try something they’ve never had before.
Robert Haynes and Damiane Nickles were in this boat — and they decided to embrace the unknown and make it their moti…
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Oct 6, 2022
Creating and Managing Multiple Wine Brands With Josh McDaniels of Bledsoe Wine Estates
Josh McDaniels is the CEO and Director of Winemaking at Bledsoe Wine Estates. He was born and raised in Walla Walla, where he fell in love with the wine industry at an early age.
Josh started his own winery during high school and pursued this passion by obtaining formal education from the Institute of Enology and Viticulture. He also took extension courses through Washington State University and UC Davis and interned in Argentina at Paul Hobbs’ Vina Cobos Winery to further his education.
Josh has been named a "Game Changer of Washington Wine," a "Washington Prodigy," and a "Top 40 Under 40 Tastemakers of America" from Wine Enthusiast Magazine. In this episode with Josh McDaniels
Creating one wine brand from scratch and growing it takes a lot of time, effort, and money. But running multiple brands across different locations is so much tougher. So, how do you successfully build and manage multiple wine brands?
According to Josh McDaniels, the key is to leverage synergies and econom…
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Sep 29, 2022
The Art and Science of Storage and Distribution With Mark Hiddleson of Specialized Storage Solutions
Mark Hiddleson is the Owner of Specialized Storage Solutions, a company that provides industry-leading warehouse storage solutions nationwide. He has been a storage racking industry professional since 1996 and started Specialized Storage Solutions in 2004 to create something unique and better serve clients.
Mark is also the Host of the Tao of Pizza Podcast, which features top logistics leaders and entrepreneurs. He holds a master’s degree in holistic health education, which has helped him build a successful business model based on holistic principles and trust-based relationships. In this episode with Mark Hiddleson
Running a wine business goes way beyond perfecting the formula of your drink. Like every other business, logistics, transportation, and storage are vital factors. How do you ensure that you have the right systems in place from raw ingredients to the finished product?
According to Mark Hiddleson, there’s an art and science involved in storage and distribution. You nee…
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Sep 22, 2022
4,083 Days to Success: The Story of a Lawyer Turned Winemaker With Amy LaBelle of LaBelle Winery
Amy LaBelle is the Founder and Winemaker at LaBelle Winery. She is a former practicing attorney who discovered her passion for winemaking after visiting a small winery in Nova Scotia, Canada during one of her summer vacations.
Amy was recently named “Business Leader of the Year” in New Hampshire. Her ultimate goal is to give back to her community in fulfilling, impactful, and meaningful ways while also growing her business exponentially with her husband and Co-owner, Cesar Arboleda. In this episode with Amy LaBelle
Owning a winery is a good business idea, but the beverage space is a tough industry to break into. It requires large investments of time and money…and a ton of patience and determination.
It took Amy LaBelle more than 4,000 days from the moment she decided to pursue winemaking to the day she opened the doors of her first flagship property. She started her winemaking journey by creating a gallon of blueberry wine in her Boston apartment. Today, she owns an award-winn…
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Sep 15, 2022
Bringing the Renaissance of Armenian Wines to the US With Zack Armen of Storica Wines
Zack Armen is the Co-founder and President of Storica Wines, an Armenian wine import company in the US. He is an American Armenian who grew up in Long Island, New York, but was raised very close to Armenian culture and heritage.
Zack travels to Armenia every year, and during one of his trips in 2017, he noticed the sudden boom of wine bars and wine drinking. He started to ask around, met two of the best winemakers in Armenia, and the rest is history. Today, through Storica Wines, Zack continues to bring Armenia's finest wines to the US consumer. In this episode with Zack Armen
When it comes to winemaking, the top countries that come to mind are Italy, France, and Spain. But did you know that lesser-known countries like Armenia have been making excellent wine starting 6,000 years ago?
Since its independence in 1991, wine cultivation in Armenia has experienced a renaissance. Quality wine, wine bars, and wine drinking have made a huge comeback. Zack Armen saw this as an opportunity to…
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Sep 8, 2022
Launching and Running a Spirits Brand as a Side Hustle With Dariusz Paczuski of Rocket Vodka
Dariusz Paczuski is the Founder and CEO of Rocket Vodka — California vodka handcrafted from 100% apples and fresh Sierra Nevada mountain water. Dariusz came to the US from Norway on a swimming scholarship to study business and later earned his bachelor’s degree in marketing from California State University, Long Beach.
During an involuntary sabbatical and a ‘what if’ moment on a ski trip, Dariusz launched Rocket Vodka from his garage in Silicon Valley. Today, Dariusz works in the tech sector while he runs Rocket Vodka as a thriving side hustle. In this episode with Dariusz Paczuski
The spirits industry has plenty of established brands, making it tough for new brands to make themselves known. Barriers to entry are significant, and new brands will need considerable time and monetary resources to pierce through the market.
What can entrepreneurs and solopreneurs do to stand a chance against the giants if they don’t have much time and money? For Dariusz Paczuski, all it took w…
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Sep 1, 2022
The Story Behind the World’s First Superfruit Cocktail With Tomas Crowe of Dezo
Tomas Crowe is the Co-founder and President of Dezo, the world's first canned superfruit cocktail. During his time at Tulane University in New Orleans, Louisiana, Tomas first realized that there was a serious need for healthier drinking options. He shared this idea with his then fraternity brother, Tim Demirjian. Tim introduced Tomas to Marc Kessler who also had an interest in creating healthier cocktails. The three started experimenting in Tim and Marc’s kitchen in LA, and the rest is history.
Today, Tomas handles the digital marketing initiatives and production for Dezo. Tim focuses on marketing, fundraising, and strategic partnerships, while Marc concentrates on account relations and strategic partnerships with entertainment groups. In this episode with Tomas Crowe
Spirits and alcoholic beverages are popular aspects of parties and social gatherings. People drink to celebrate and have fun, but often wake up to terrible headaches and hangovers. What if there was a way to have fun…
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Aug 25, 2022
The Secrets of a Successful Family-Owned Vineyard and Winery With Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines
The Kirchhoff family lives and farms south of Clarksburg, CA, on the Sacramento River Delta. Growing grapes is more than an occupation in their family — it’s a passion. Their hands-on grape-growing approach and dry farming techniques evoke the truest expression their land has to offer and promote sustainable practices, preserving the land for future generations.
Craig Kirchhoff and his family began planting a variety of grape vines in 2009. The family's first wines were produced from these vines in 2013. Today, Kirchhoff Wines is run by the members of the growing Kirchhoff clan — Craig and Nancy, their children, Clayton, Casey, and Emma, and their in-laws, Lisa and Gabby. In this episode with Craig Kirchhoff, Nancy Kirchhoff, Clayton Kirchhoff, Casey Kirchhoff, Lisa Kirchhoff, and Emma Kirchhoff
Not all children whose parents own a winery or vineyard want to work in their family business when they grow up. Most of them look forward to leaving town and pursuing new interests. Bu…
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Aug 18, 2022
Building Successful Spirits Brands With David Mandell of Kentucky Owl
David Mandell is the President of Kentucky Owl, the Co-founder of The Bardstown Bourbon Company, and the creator of the first premium caffeinated vodka. He has spent the last two decades in the spirits industry and is known as an innovative and transformational leader.
Before entering the beverage space, David was an attorney at Blank Rome. He’s also the former Chief of Staff of the Federal Aviation Administration and was Counsel to the Chairman of the National Transportation Safety Board. In this episode with David Mandell
Some entrepreneurs want to enter the beverage alcohol business because they think it’s a “cool” or “sexy” business. On the contrary, it is actually an extremely competitive and tough industry to be in. So how do you enter the spirits industry and launch a successful brand?
Building an emotional connection with your target market is essential. Creating an experience instead of simply offering your product is how you will stand out among thousands of ex…
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Aug 11, 2022
Creating Brand Equity and Customer Value With Julia Weinberg and Byron Hoffman of Offset Partners
Byron Hoffman is the Co-CEO and Chief Creative Officer at Offset Partners, a wine commerce, technology, and brand design company. Prior to Offset, he was the Founder and Creative Director at Hoffman & Co.
Julia Weinberg is the VP of Commerce Strategy at Offset, the leading choice for allocated wineries and high-touch retailers. The company also offers brand packaging and website design. Before Offset, Julia was the Creative Developer and Founding Partner at Delectable. In this episode with Julia Weinberg & Byron Hoffman
When creating their brand, many wineries rely on e-commerce platforms with limited capabilities, consequently inhibiting their full potential. So, how can you develop and hone your brand for maximum value?
One method for ensuring brand equity is to customize your wines for the consumer. To simplify this process, it’s important to allocate your products. This requires distributing, tracking, and managing your inventory across multiple sales channels to meet customer…
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Aug 4, 2022
Pioneering Mamajuana for the American Consumer With Alejandro Russo of Candela
Alejandro Russo is the CEO and Founder of Candela, a Miami-based producer of exotic spiced rums. As CEO, he uses his entrepreneurial and leadership backgrounds to create Candela’s brand, which is well-recognized for making the Dominican Republic’s legendary native drink a household name. Alejandro founded his first company at 19 years old and has owned and sold many companies including SoyGourmet.com and Klooff. In this episode with Alejandro Russo
As a liquor brand, it’s important to craft your product with originality and authenticity. So, how can you create a unique and innovative product to position your brand at the forefront of your industry?
Alejandro Russo is reenvisioning the rum industry by revolutionizing the Dominican Republic’s native Mamajuana spiced rum. While traditional rum is made using molasses, Alejandro crafts his product from fresh-pressed sugarcane juice and natural spices and sweeteners such as rosewood, cinnamon, clove, and honey. Through his passion…
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Jul 28, 2022
How to Market Your Winery With Julie Kuhlken of Pedernales Cellars
Julie Kuhlken, PhD is the Owner and CEO of Pedernales Cellars, a winery specializing in Texas-grown Spanish and Rhone-style wines. As a well-versed professional in the wine industry, she has earned the Level III award from the Wine and Spirits Education Trust and has served as President of The Texas Hill Country Winery Association.
Julie currently serves on the marketing committee of the Texas Wine and Grape Growers Association and the board of the Economic Development Commission for Gillespie County. She is the Author of Why Philosophers Take Artists Seriously and has published numerous essays on wine as well as ethical and environmental issues. In this episode with Julie Kuhlken
When starting a winery, marketing can be overwhelming since there are many factors to consider. So, how can you market your brand to attract local consumers and tourists?
According to Julie Kuhlken, you must first evaluate your location to determine the best method to structure your winery. This ensures a…
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Jul 21, 2022
Quality Wines and Experiential Tasting With Jason Bushong of Bushong Vintage Company
Jason Bushong is the Owner of Bushong Vintage Company, a winery and tasting room. He entered the wine industry as an Intern at Fieldbrook Winery and has worked in several different American Viticultural Areas (AVA) in California. With over 20 years of winemaking experience, Jason opened his company in 2017. In this episode with Jason Bushong
Wine brands often struggle in convincing customers to appreciate the full value of a wine. Consumers regard tasting rooms as restaurants and overlook the wine’s label and quality. So, how can you create a vibrant tasting experience to promote your wine and generate brand awareness?
Successful tasting sessions should incorporate all five senses to maximize consumers’ interactions with the wine. Jason Bushong accomplishes this by emphasizing the wine’s flavor and color and the feel of the wine glass. He also pairs music genres with each of his labels to enhance the tasting event. With a focus on quality and involvement, your consumers are mor…
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Jul 14, 2022
Creating Opportunities in the Wine Industry With Jena Domingue of WineDirect
Jena Domingue is the Vice President of Talent, Culture, and Sales at WineDirect, a leading provider of direct-to-consumer (DTC) solutions for wineries. At WineDirect, Jena leads the client success teams across e-commerce and fulfillment and has also been responsible for fulfillment sales growth of over $50 million in revenue. She has led the development of WineDirect’s programs including the strong onboarding program and the WineDirect Academy training program. As an accomplished senior executive, Jena has over 20 years of experience in the wine, e-commerce, digital marketing, luxury goods, and staffing industries. In this episode with Jena Domingue
Growing a successful wine brand requires building relationships with consumers and other brands. Yet, many wineries — particularly those run by people of diverse backgrounds — struggle to sustain these connections and feel isolated from their industry as a result. So, how can you establish yourself in your field?
Jena Domingue recom…
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Jul 7, 2022
Creating Innovative Wines for the Young Consumer With Jerry Amabile of Cream Ridge Winery
Jerry Amabile is the President of Cream Ridge Winery, which is dedicated to crafting quality, natural wines and providing exceptional customer service. Established in Cream Ridge, New Jersey in 1988, Cream Ridge was the seventh winery at the time, making it one of the oldest in the state. Today, Cream Ridge creates innovative wines from native varietals and fruits from their orchard. In this episode with Jerry Amabile
In today’s dynamic industry, many wineries have experienced a decline in consumption among younger generations who are progressing more toward sweet beverages. So, how can you adapt to these demands and restore their interest in wine?
Jerry Amabile has an innovative solution. His winery cultivates local fruits like strawberries, blueberries, and mangos to create unique fruit wines that mimic the taste of craft beverages. By modifying these wines to accommodate individual preferences, Jerry persuades even the most hesitant of consumers. Now, he’s urging wineries to c…
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Jun 30, 2022
Great Wines for Great Causes With Shari and Garen Staglin of Staglin Family Vineyard
Shari and Garen Staglin are the CEOs and Co-owners of Staglin Family Vineyard, which is founded on the motto “great wines for great causes.” They purchased Rutherford Bench Estates in 1985 after spending many years learning about wine together. Since farming their vineyard during that time, Shari and Garen have donated and raised more than $1 billion to support charities, including their main cause, One Mind, whose mission is to foster healthy brains for all. In this episode with Shari and Garen Staglin
Are you a vineyard owner struggling to achieve personal satisfaction with your brand? Are you searching for ways to make a greater impact on your consumers and community as a whole?
Consider getting involved with a nonprofit. When you position your brand at the forefront of a campaign to advocate for an influential cause, you’re more likely to drive revenue and scale your brand. And, by donating a portion of the proceeds to charity, you can ensure that you make a lasting impres…
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Jun 23, 2022
Brand Evangelists: Building a Memorable Brand for the Consumer With John Kochis
John Kochis is the President of Beck Family Estates, a family-owned company promoting unique vineyard sites and wineries in South Africa and Oregon. As a 27-year veteran of the wine industry, John began his career as a wine sales rep. He is a performance-driven executive leader with experience building and directing high-performance management teams. In this episode with John Kochis
In the aftermath of the Covid-19 pandemic, the demand for wine has increased, and marketing in the wine industry has evolved significantly. Many brands and wineries are struggling to adapt to these progressive changes and experience setbacks as a result. So what is the best method for marketing your brand to ensure you stay ahead of the game?
The direct-to-consumer model is essential for cultivating brand awareness and marketing your wine to consumers. With this model, wineries leverage the consumers’ desire to discover new wines by offering engaging and informative tasting sessions. When you focus on b…
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Jun 16, 2022
Expanding Your Brand for Consumer Demands With John McDonnell
John McDonnell is the former International President and COO of Patrón, where he was responsible for growing its revenue from 75 million to 600 million dollars. He is a worldwide motivational speaker, helping individuals and organizations achieve success in today’s global economy, build strong international brands, and leverage the power of teamwork. He served as the Chairman of the Distilled Spirits Council of the United States (DISCUS) and is now a Chairman of the Massachusetts Convention Center Authority. In this episode with John McDonnell
When it comes to the spirits industry, consumer demands are rapidly advancing. With new generations shifting towards distilled liquor, brands must take measures to ensure they’re producing quality products that meet those demands. So, how can your brand market to the young consumer while maintaining a lasting legacy?
John McDonnell suggests conducting in-depth consumer research through focus groups. These groups give customers the opportu…
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Jun 9, 2022
Nurturing Sustainability in the Wine Industry With Matt Brain of Alpha Omega Winery
Matt Brain is a Winemaker at Alpha Omega Winery in Napa Valley, California. Matt holds a master’s degree in biosciences from Sam Houston State University where he was a decathlete. He also earned a winemaking degree from UC Davis. Matt partnered with The Vineyard Team as a Sustainability Auditor and hosts a podcast for the organization promoting sustainable wine growing.
Previously, Matt worked at Treasury Wine Estates, Baker and Brain Wines, Fresno State, and Edna Valley Vineyards, among many other wineries and organizations. He also served on the Board of Directors for the World of Pinot Noir. In this episode with Matt Brain
As the wine industry continues to expand, many wine growers are implementing sustainable practices in their harvesting. Yet, sustainability involves more than just eco-friendly growing methods. Learn from one dedicated wine grower about how you can maximize sustainability to enhance your winery — and save the planet.
Perhaps one of the most overlooked aspe…
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Jun 2, 2022
Cultivating Care and Dedication in Winemaking With Barry Waitte
Barry Waitte is a Vintner and Proprietor at Tamber Bey Vineyards and the President of the Board Of Directors at Oakville Winegrowers. He began his career in the tech industry, working for Apple and AOL in sales before his passion for the wine beverage industry took hold. Previously, Barry was the Chairman of the Board for Structural Integrity Associates, and he earned his degree in business from California Polytechnic State University-San Luis Obispo. In this episode with Barry Waitte
Where can a winery turn for guidance on environmental, financial, or business challenges? When it comes to lending a helping hand, Barry Waitte says other winemakers are there to elevate, expand, and lift up one another. How else can you grow your brand in a saturated market?
Barry firmly believes you need to position yourself early on for success. By having a complete and cohesive plan, you’re ahead of the game when it’s time to sell. Barry is passionate about helping and taking care of his consum…
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May 26, 2022
Honing Your Craft for the Consumer With Adrian Mobilia of Salted Vines Vineyard & Winery
Adrian Mobilia is the Owner and President of Salted Vines Vineyard & Winery. Adrian is a fourth-generation grape grower born and raised on his family’s farm in North East Pennsylvania, where he grew up working in the vineyard. He graduated from Penn State with a degree in horticulture, and shortly after getting married, purchased a 26-acre farm in Frankford, Delaware, where he opened Salted Vines Vineyard & Winery. In this episode with Adrian Mobilia
Starting and maintaining a successful vineyard and winery requires careful consideration. Many vineyard and winery owners craft their products without much regard for the consumer. Learn from one fourth-generation grape grower about how to hone your craft for a gratifying customer experience.
According to Adrian Mobilia, vineyard and winery owners must have a strong understanding of their population. Knowing who your consumers are is a crucial foundation for establishing a unique, local winery. And, with a knowledge of your area’s gr…
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May 19, 2022
Tailoring the Customer Journey With Emily Harrison
Emily Harrison is the Vice President of Marketing and Direct Sales at HALL Wines, where she is responsible for curating the customer journey through all touchpoints. At HALL, Emily helps deepen and enhance the relationship with the winery and customers at all stages. She oversees and manages memberships, marketing, and public relations. She has over 13 years of experience managing national and global brands for iCrossing, Isobar, and The Talent Business. Emily graduated from the Academy of Art University with a degree in advertising. In this episode with Emily Harrison
How can you create tangible and memorable experiences for customers? Is it possible to crack the code on brick-and-mortar and cultivate membership connections?
Emily Harrison says to never doubt the power of an Instagrammable moment. Fresh, fun, and interactive events for consumers to engage with your brand are going to resonate more than elementary marketing techniques. Through Emily’s work at HALL Wines, they are a…
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May 12, 2022
Magnifying Your Wine Lens With Paul Mabray of Pix
Paul Mabray is considered to be the wine industry’s foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank.
Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray
When there is a world of wine to explore, where can consumers engage and discover your brand? Is it possible to integrate your brand on a digital platform and emerge as a leader in the wine industry?
Paul Mabray helps consumers navigate the ocean of wine to discover the perfect bottle. His tightly organized digital platform is centered around helping stimulate market sales — while matchmaking consumers with the right…
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May 5, 2022
Combining Fruit, Wine, and the Community With James King
James King is the Co-owner and Operator at King Family Vineyards, a family-owned and operated vineyard settled in the foothills of the Blue Ridge Mountains in Crozet, Virginia. James began his career with King Family Vineyards serving as the Tasting Room Manager, General Manager, and working in the vineyard before taking his current position.
He graduated from the University of Virginia with a degree in history and played lacrosse for the university. James served in the United States Marine Corps, completing two combat tours overseas, and was the Student Outreach Coordinator for Archi’s Acres, Inc. In this episode with James King
How can a winemaker connect with others in the industry? Is it possible to connect with your community through your brand?
James King understands the power of collaboration with other winemakers. By working, researching, and exchanging techniques with other winemakers and vineyards, you can create high-quality wines for consumers across the globe — and…
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Apr 28, 2022
Keeping Pace With Gary Fisch of Gary’s Wine and Marketplace
Gary Fisch is the Founder and CEO of Gary’s Wine and Marketplace. He first opened the shop in 1987 in Madison, New Jersey, and it grew to become one of the largest fine wine businesses. In 2019, his brand stretched from the coast of New England to the West Coast in St. Helena, California. Gary desires to be the first choice for wine, beer, and spirits by enhancing the consumer shopping experience. In this episode with Gary Fisch
What are the keys to successfully building a wine marketplace that consumers rely on? How can you shift your wine from the shelves to an e-commerce marketplace without skipping a beat?
For Gary Fisch, it was seizing an opportunity that would propel his career forward. From a recession to a fire, Gary rode the waves and successfully built his brand. His experience taught him to evolve with the times — and to pivot with his audience to sustain growth. Today, Gary is here to share his industry knowledge to help you turn your brand into something exceptional.…
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Apr 21, 2022
Pruning Vines in Challenging Conditions With Michelle and Tyler Bredeson of Bold North Cellars
Michelle and Tyler Bredeson met at the University of North Dakota, later married, and brought together a similar passion and love for wine, family, and fun. They have been working at the winery since 2008 and purchased the winery in 2022. In those 13 years, they helped scale the business to include on-site grapes from Minnesota, wine sold in over 500 stores, over 34,000 gallons of wine produced annually, and tripled their staff. The couple also included an addition of a brewery, 22 Northmen Brewing Co., and an events center, expanding Carlos Creek Winery into Bold North Cellars. In this episode with Michelle and Tyler Bredeson
Are you looking for a unique way to connect even deeper with your customers? What if there was an all-inclusive winery and brewery that offers not only delectable drinks but scrumptious meals for your family to enjoy?
Michelle and Tyler Bredeson have mastered growing vines in the acidic and cold soil of the North — and the results are welcoming, full-flavor…
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Apr 14, 2022
Planting in California Soil With Guillaume Fabre of Clos Solène
Guillaume Fabre is the Owner and Winemaker of Clos Solène. Born in Southeast France and growing up in Bordeaux, Guillaume’s lineage and background are rooted in winemakers and grape growers. When he began an internship that turned into a full-time role as the Assistant Winemaker at L’Aventure in Paso Robles, he realized his passion for the California soil could not be satiated on the soil of France. In 2007, Clos Solène was created on the soil of Paso Robles. In this episode with Guillaume Fabre
Do you have a dream to produce and grow your own vineyard from seeds? How can the environment influence the flavor, growth, and variety of grapes?
For Guillaume Fabre, he began his brand by leasing rows and building up his Bordeaux-style barrel supply. Now, he and his wife built an estate of their own. Guillaume’s passion for California’s variety of soil, meticulously maintained vines, and cool climate influenced and cultivated his Rhone program.
In this episode of Legends Behind t…
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Apr 7, 2022
Design A Digital Pathway To Success With Ben Salisbury of Salisbury Creative Group
Ben Salisbury is the President and Founder of Salisbury Creative Group, a sales consulting firm that helps alcohol brands leverage technology in their sales process. Ben has experience working in the wine industry — he led large, national sales teams as the Vice President of Global Accounts and On-Premise Strategy for Ste Michelle Wine Estates and the Vice President of National Accounts for Constellation Brands. He has also worked for distributors including Green Glass Global and Glazer’s Distributors. In this episode with Ben Salisbury
When you have a passion for your wine product, but it is not selling as much as you would like, what tools and resources can make your product visible to a wider audience? How can you take your brand to the next level?
Ben Salisbury knows that being a distributor is more than selling — it is forging lasting relationships and partnerships with buyers and wineries. He helps distributors make the selling experience count by effectively using data…
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Mar 31, 2022
Crafting A Mountain Lifestyle Distillery Brand With Ryan Thompson
Ryan Thompson is the Founder and CEO of 10th Mountain Whiskey and Spirit Co. Nestled in Vail, Colorado, Ryan opened 10th Mountain in 2013 to pay homage to the patriotic men of the 10th Mountain Division Light Infantry. He earned his bachelor’s of spirits and whiskey from Moonshine University and his bachelor's in business administration and management from Southern Methodist University. In this episode with Ryan Thompson
Are you an emerging brand and unsure how to navigate the direct-to-consumer marketing tier? How can you combine philanthropy and alcohol spirits to extend opportunities?
Ryan Thompson is transforming the spirits space by cultivating a brand that empowers and supports veterans. He began his brand with just a few barrels, and through hard work and navigating the online marketing and distributing system, he scaled his brand to reach over 15 states. He now delivers to over 30 states using a direct-to-consumer platform. Today, Ryan is here to share his story of giving b…
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Mar 24, 2022
The Secret to Marketing Wine and Craft Alcohol to a Latin American Audience
Jose "Tony" Haber is the Founder of Qvivo Brands Inc., where he combines his passion for romance and poetry with alcoholic beverages. His distinguished career has taken him around the world, fostering partnerships with local brands in Colombia, Mexico, Peru, Nicaragua, and beyond. He began his journey in 2009 as the Regional Sales Marketing Manager for Coastal Select Wine and Spirit Distributors, where he focused on marketing to Florida and the Caribbean. In that same year, he launched his first venture in South Florida, called Cocktail Mixes. In this episode with Jose "Tony" Haber
Is it possible to effectively deliver to different distribution channels? How can a brand resonate with consumers on a personalized level?
For Jose “Tony” Haber, his true north is connecting people and culture through wine, spirits, and beer brands. He cultivated an augmented reality application that combines alcoholic beverages with poetry and romance — but also delivers tailored choices based on cu…
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Feb 17, 2022
A Glass Filled With All Flavors of the Beverage Industry With Drew Thomas Hendricks
Drew Thomas Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels Ahead, Drew helps companies define their unique stories to attract more customers and stand out from the crowd. In this episode with Drew Thomas Hendricks
At first glance, scaling your brand in the wine and spirits industry can be a daunting task. Where can you find industry expert advice to solve your greatest challenges with so many different facets?
This week, the topic shifts to a broader audience as Drew Thomas Hendricks shares the challenges and successes of being in the alcohol beverage…
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Feb 10, 2022
Growing Your Wine Market With Ken Freeman of Freeman Vineyard & Winery
Ken Freeman is a philanthropist, banker, and vintner. He is the Co-founder and Proprietor of Freeman Vineyard & Winery, one of the pioneers of cool-climate Pinot Noir and Chardonnay, charting a course to the western edges of California winegrowing.
Ken and his wife, Akiko, built Freeman into a leading winery and brand. They started in 2001 with 500 cases and have grown to 6,000 cases, 60% of which goes directly to the consumer. They export 25% to 20 countries around the world. In this episode with Ken Freeman
Are you looking to expand your wine brand into international markets but not sure how best to proceed? Or do you want to expand into new markets locally but are unsure which sales model to adopt? If you answered yes, this episode is for you!
There’s a lot of insight you can glean from Ken Freeman’s story of starting and growing Freeman Vineyard & Winery. He talks about how they got their first vineyard, the skills needed to succeed in the business, how they expanded into in…
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Feb 3, 2022
Level Up Your Marketing With Bianca Harmon of Barrels Ahead
Bianca Harmon is the DTC Strategist for Barrels Ahead, a results-driven digital marketing agency specializing in web design, SEO, and PPC for the wine and craft beverage industry. At Barrels Ahead, Bianca works with wineries to increase their direct-to-consumer sales.
Bianca grew up in Napa Valley and has been involved in all aspects of the industry from a young age. She’s been a sales representative and brand ambassador for different companies including Chatterbox Wine Marketing Services, CADE Estate Winery, Basemakers, and My Wine Society. In this episode with Bianca Harmon
From vineyard to glass, every step of the winemaking process is a marketing activity that is either selling your brand story or doing you a disservice. Whether selling over the phone or on a website, many wineries are missing the mark and not getting the most from their marketing channels.
There are many more marketing mistakes wineries are making, including failing to nail down their ideal customer nor getti…
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Jan 27, 2022
From Bottle to Single-Serve Sustainability With Hilary Cocalis of Sipwell Wine Co.
Hilary Cocalis is the Founder and Chief Go-Getter of Sipwell Wine Co., a premium canned wine brand, and she’s a Strategy Consultant for Bex Brands, where she primarily helps beverage clients align their marketing strategies. She is a fourth-generation entrepreneur and has more than a decade of experience working in the marketing space for both beverage brands and agencies — helping Ballast Point grow into a national beer brand, which was ultimately acquired for one billion dollars by Constellation Brands.
She graduated from Harvard University with a degree in African and African-American studies, Harvard Business School of Executive Education in their Constellation Brands Executive Development Program, and went on to earn her master’s in specialized journalism from the University of Southern California. In this episode with Hilary Cocalis
Is your developing alcohol beverage brand struggling to gain traction in the market? How do you connect with your consumer and showcase the v…
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Jan 20, 2022
Take Off to Great Heights in Your Wine Marketing With Ron Scharman
Ron Scharman is the Co-founder and CEO of Astra Digital, a digital marketing agency for the wine industry, and CEO of FlyWithWine, a unique storage suitcase for traveling with wine. He has over 30 years of experience in the direct-to-consumer industry, working in COO and President positions with New Vine Logistics (Wine Direct), eWinery Solutions (VinSuite), Chatterbox Wine Marketing, and VinoVisit.
Ron is an instructor for a wine e-commerce course and direct-to-consumer wine marketing seminars at Sonoma State University’s Wine Business Institute. Ron received his MBA in finance and his bachelor’s in agricultural economics from Cornell University. In this episode with Ron Scharman
How do you improve the lifetime value of your winery’s customers? Is it possible to engage with consumers using creative content that is budget-friendly and advantageous to your brand?
Ron Scharman noticed turbulence in the way wineries utilize their digital marketing strategies. He has created a dig…
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Jan 13, 2022
A Case of Innovative Disruption in the Wine Industry With Daniel Daou of Daou Vineyards
Daniel Daou is a Winemaker and Proprietor at Daou Vineyards. He enrolled at the University of California, San Diego and earned a degree in computer engineering. With his brother, Daniel started a networking technology company for hospital computer systems. After the sale of his company, Daniel went back to his roots in wine and purchased land in Paso Robles. He took his dream of crafting wine from his garage to an enduring enterprise. He crafted California’s First Growth Cabernet Sauvignons and is a Central Coast ambassador of Bordeaux varieties. In this episode with Daniel Daou
Is it possible to create delicately balanced wines in a particular area? How can you bring the taste and texture of varying geographical vines to different soil?
For Daniel Daou, understanding the land is essential to produce special barrels and vines with the texture you desire. He cultivated Bordeaux-style wine by connecting the climate and soil properties that can best create this line of vines, allowing…
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Jan 6, 2022
A Honey Wine Like No Other With Brian McMillin of Feisty Brood Meadery
Brian McMillin and his father run Feisty Brood Meadery, located in Northeastern Ohio. They began this journey after making a batch for a wedding, and the archaic process of brewing honey wine has taken the craft beverage space by storm. Brian has been brewing mead in the US and Australia for over 15 years and brings his expert knowledge to the flavors he creates. He oversees the daily operations of the meadery as well as developing bottling equipment, point of sale signs, paddles, racks, website, and labels. He lives close to the foundation of the meadery and with his do-it-yourself attitude, he is taking the meadery to new heights. In this episode with Brian McMillin
Are you looking for a unique beverage to drink? Where can you find a beverage varietal that offers both delicate sweet or classic dry notes?
Brian McMillin is producing high-quality mead that is taking the craft beverage movement by storm. He has scaled his brand beyond his Ohio hometown to ship 11 different varietals a…
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Dec 30, 2021
B2B Solutions for Wine Brands’ Equipment Needs With Brad and Lisa Warner of Rutherford Equipment Rental
Brad Warner is the Founder and Co-owner of Rutherford Equipment Rental, a business that provides production equipment for commercial wineries, breweries, and beverage producers in Northern California. He is the Owner of Warner Winery Consulting, North Bay Air Purification, and Leto Cellars, Inc. He began his enduring career working at the Charles Krug Winery. He served as the Vice President of Production and then Director of Property and Facilities at the Robert Mondavi Winery. Before creating his own winery equipment rental company, Brad became the Winemaker and Director of Operations at Sawyer Cellars and then Winemaker and General Manager at Foley Johnson Winery.
Lisa Warner is the Co-owner and Director of Operations at Rutherford Equipment Rental and Co-founder and Vintner at Leto Cellars, Inc. She has over three decades of experience working in winery production and is the Co-Owner of Warner Winery Consulting and North Bay Air Purification. Her career began as the Facilities Coor…
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Dec 23, 2021
Tap Into Data Beverage Technology with James Keane and Jamie Robinson of TAPPTEK
James Keane is the Chief Product Officer at TAPPTEK, a cutting-edge beverage performance tracker. He is a startup advisor, entrepreneur, and is experienced in product innovation and mobile application design and development. He has assembled and led teams for Parenting Solutions, LLC, Anheuser-Busch InBev, MetLife, and Accenture. James has been a founding member of CMTx BioTech and Airfoil Corp.
Jamie Robinson is the Founder and CEO of TAPPTEK. He has over 25 years of experience in the sports and entertainment industry. He is a Founding Board Member and Secretary at Tory Burch Foundation and Chair of Programming Philly Chapter at The Explorers Club since 2014. He was the architect behind The Fanatics Consumer Partnership and creator of national programs with Dunkin Donuts, McDonald’s, Dr. Pepper, and MillerCoors. In this episode with James Keane and Jamie Robinson
Are you pouring money down the drain based on inaccurate premise data from your brewery or distillery? Understanding co…
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Dec 16, 2021
The Barefoot Wine Story: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand
Michael Houlihan is the Co-founder of the world’s largest and most recognizable wine brand, Barefoot Wines. He is the Co-founder of Business Audio Theatre, an innovative and adaptive audio theatre company bridging the gap between plays and audiobooks. Michael and his partner, Bonnie Harvey, are keynote speakers, entrepreneurial consultants, and New York Times best-selling Authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People.
Michael leads workshops, training, and is a regular contributor to The Business Journals (43 cities), Entrepreneur, Forbes, Inc., and others. He lives in the wine country with Bonnie, and together they help other entrepreneurs and Fortune 500 companies increase sales, profitability, and brand equity. In this episode with Michael Houlihan
Are you an innovative wine producer wondering how your brand can become a household name? When launching a ne…
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Dec 9, 2021
Composing a Medley of Wine and Music to Increase Revenue with Clark Smith of WineSmith
Clark Smith is a winemaker and Senior Enologist for WineSmith Consulting and Wines. He is the Founder and Coordinator of the International Smoke Taint Collaborative Working Group, President of Redwood Chordsmen Barbershop Harmony Chapter, Santa Rosa, and Coordinator for Sonoma County Youth Harmony Day Camp featuring Deke Sharon.
Clark has dedicated four decades as an author, winemaker, inventor, professor of wine technology, and founder of four prominent wineries. In 2018, he was named among the 48 Most Influential People in the Wine Industry, in 2016 named the Wine Business Monthly Innovator of the Year, and in 2013 the Wine and Spirits Magazine named Postmodern Winemaking the Book of the Year. In this episode with Clark Smith
How do you create an environment harmonized by wine? Is it possible to recreate a please-displease scale of emotions based on musical choices and the glass in your hand?
According to Clark Smith, the effects of pairing music and wine is evident after a matter…
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Dec 2, 2021
Simplifying The Wholesale Distribution Model With Cheryl Murphy Durzy of LibDib
Cheryl Murphy Durzy is the Co-founder and CEO of LibDib, an online wholesale distributor. She has over 20 years of experience in the alcohol industry — she was the Vice President of Sales and Marketing/Proprietor at her family-owned business, Clos LaChance Wines. Her time there gave her the opportunity to develop skills and branch out on her own entrepreneurial dreams.
Cheryl graduated from the University of San Diego with a Bachelor’s in Marketing, and she holds certifications from The Court of Master Sommeliers and the Wine and Spirit Education Trust. In this episode with Cheryl Murphy Durzy
Where can you go to distribute your wine and spirit brand? Is there a simple way to deliver the brands your customers want?
Cheryl Murphy Durzy grew up in the alcohol industry and recognized the need for an innovative way to distribute and market brands without the frustration of jumping through hoops. Through her digital tool, LibDib, brands have instant access to distribution in all mark…
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Nov 25, 2021
Making the World Smaller One Sip at a Time with Jack Duan of Gliding Eagle
Jack Duan is the Founder and CEO of Gliding Eagle, a systems and data technology company specializing in global trade. Jack’s team is pioneering direct-to-consumer wine sales by bringing it to an international landscape. Today, Gliding Eagle works with 200 ultra-premium winery clients by sending their wines to 30 global destinations.
Jack worked in the technology industry for over 10 years before founding Gliding Eagle. Previously, he led a team to build the Big Data Analytics platform for Safeway as the Manager of Initiatives and Innovations, and he was a Program Manager for Sun Microsystems. In this episode with Jack Duan
Can wine bring people together despite their differences — even across oceans?
That’s exactly what Jack Duan has set out to do with Gliding Eagle. His cloud-based data system tracks each wine product from the producer to the consumer to ensure authenticity and channel accountability. But how did he get started?
On this episode of Legends Behind the Craft,…
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Nov 18, 2021
Mapping Your Wine Journey with Dr. Jeff Daiter and Josh Daiter
Dr. Jeff Daiter is the CEO and Co-founder of InVintory Wines, an augmented reality wine collection platform for locating bottles. Dr. Daiter received his medical training from Western University and the University of Toronto, served as the Medical Director for York Region Sleep Disorders Centre and Oak Ridges Dermatology Centre, and is the CEO and Founder of Canada Addiction Treatment Centre.
Josh Daiter is the Co-founder and Chief Product Officer at InVintory. He graduated from Queen’s University with a Bachelor’s in Engineering and Master of Management in Entrepreneurship, Innovation, and Artificial Intelligence. Josh was an iOS Engineer for Alliants, Co-founder and CTO of Skipp Technologies Inc., and iOS Engineer for Prosper before his role at InVintory Wines. In this episode with Dr. Jeff Daiter and Josh Daiter
Are you feeling frustrated with the organization of your wine collection? How can you have instant access to your collection anywhere?
Dr. Jeff Daiter and Josh Daiter…
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Nov 11, 2021
Wines With Innovation and Craftsmanship With Joseph Wagner of Copper Cane Wines & Provisions
Joseph Wagner is a fifth-generation winemaker and Founder of Copper Cane Wines & Provisions, located in the Napa Valley Region. Joe’s roots in winemaking and his natural talent for creating innovative and unique wine emerged after he crafted the award-winning, single-vineyard Pinot Noir label, Belle Glos. He uses his experience and passion to focus on offering products with a touch of luxury for everyday indulgence. In this episode with Joseph Wagner
What steps can you take to craft a bottle of wine for everyday indulgence? Is it possible to entrench your brand into the fine wine industry by bringing new ideas to the table?
Joseph Wagner has built a successful brand focused on wine with a splash of luxury and high quality through innovation and genuine craftsmanship. As a fifth-generation winemaker, he has an unparalleled passion for experimentation to satisfy consumer palates by fermenting unique bottles.
In this episode of Legends Behind the Craft, Drew Hendricks and Joseph Wag…
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Nov 4, 2021
Connecting Consumers to New Wines with Joe Fattorini
Joe Fattorini, also known as Obi Wine Kenobi, is the Managing Director of Trade at Pix, a digital platform connecting people with wine they love. He is an award-winning wine marketer, having won both the IWSC Wine Communicator of the Year Award and IWC Personality of the Year, and has two decades of experience as a critically-acclaimed writer and broadcaster, and is a presenter in The Wine Show.
Joe began his career in academia. He earned his Bachelor of Arts in Hotel and Hospitality Management from the University of Strathclyde and is one of the few that holds a Master of Philosophy, The Relationship Between Food and Religion. He is the author of Managing Wine and Wine Sales (Tourism and Hospitality Management Series) which is used in schools today. In this episode with Joe Fattorini
When you’ve had a long day and need to unwind, or you’re searching for that delicious wine you had on vacation, where can you find retailers at your fingertips and wine in your area?
Joe Fattorini…
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Oct 28, 2021
Creating a Story Through Media with Lawrence Francis From the Interpreting Wine Podcast
Lawrence Francis is the host of Interpreting Wine, a drinks trade podcast. He has spoken to 171 winemakers, 20 Masters of Wine, 43 international sommeliers, and 43 key importers since beginning his journey in 2017. Lawrence has perfected the craft of communicating key stories and messages from wine brands across borders. He has been a notable speaker at the Wine2Wine Conference in 2019, 2020, and 2021.
He attended the London Metropolitan University for a degree in Psychology and earned his Master’s in Psychology from City University of London. In this episode with Lawrence Francis
How can you use media platforms to promote your brand and wine when connecting with your target audience? What steps can you take to create connections and stand out in the wine-making world?
According to Lawrence Francis, by sharing a story that resonates with people, you will attract your target audience. It can be overwhelming as a winemaker, but sharing stories of authenticity on digital media can ma…
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Oct 21, 2021
Discovering Wine Across the Digital Industry with Paul Mabray of Pix
Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank.
Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray
Picture this: you’re searching for a last-minute wine gift. You did not allocate time for shipping, and do not want to spend hours searching in-store. Where will you find wines ready and available in your area?
Paul Mabray created a solution: it’s called Pix. Paul is making wine relevant and discoverable to your life by merging the consumer and wine retailer — at your fingertips. His digital platform is a gateway in…
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Oct 14, 2021
Mixing the Perfect Cocktail with Lawrence Cisneros of DRNXMYTH
Lawrence Cisneros is the CEO and Co-founder of DRNXMYTH, the world’s first line of fresh bottled cocktails. He is a legally-trained entrepreneur shaping the cocktail beverage industry and focused on empowering brands. Lawrence began a career in law, working for Espiral Technologies De México as a Business Development Legal Advisor and as a Judicial Extern for The Los Angeles Superior Court.
Lawrence graduated with a Bachelor of Arts in International Security and Conflict Resolution. He continued to USC Gould School of Law to earn his Juris Doctor in Law, Entrepreneurship, and Real Estate Development. In this episode with Lawrence Cisneros
How can a brand produce a high-quality alcohol product and make it more convenient for consumers? Are you looking to combine authenticity with cocktails?
Lawrence Cisneros is bringing the bartender to you. He is a pioneer in the mixable craft cocktail industry, delivering fresh and clean ingredients combined with spirits, bitters, and liqueurs.…
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Oct 12, 2021
Special Tasting Series - Erbaluce di Caluso with Winemaker, Chiara Massoglia
Simonetta Gedda is the Founder and General Manager of Love to Italy, an importer and distributor of Italian wine and cuisine. She grew up in the countryside of Italy and has a deeply rooted sense of culture — and brings heart and authenticity from Rome, Florence, and Venice to the products selected to import.
Simonetta built extensive expertise in sales and marketing, working for Hiserv Italia Srl, EDISONTEL S.p.A., Tutto Bene Winery, and Tenuta Roletto to achieve profitability and revenue. She volunteered for Stiletto Broadcasting, with a goal to educate, empower, and entertain women in food, wine, and Italian culture talk.
Chiara Massoglia is a winemaker with a passion for viticulture. She is the next generation of Cantina Massoglia Winery, in Agliè, Torino, which specializes in cultivating Erbaluce grapes. In this episode with Simonetta Gedda and Chiara Massoglia
How does the origin of a wine enhance the flavor? Can you successfully experience the flavors of fine Italian wine…
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Oct 8, 2021
Special Tasting of Boutique Mezcal with Yuan Ji, Founder of Erstwhile Mezcal
Yuan Ji is the Founder and CEO of Erstwhile Mezcal, a company focused on building family values. Yuan had built a successful career practicing law as an Antitrust Attorney for Wilson Sonsini Goodrich and Rosati before her passion for Mezcal alcohol and her drive to leave the world a better place shifted her career goals.
Yuan graduated with a Bachelor of Arts in Mathematics and Economics from Washington University in St. Louis and shortly after earned her Master of Science degree. She attended Yale Law School to earn her Doctor of Law degree. In this episode with Yuan Ji
How can the distillation process showcase and scale a brand? Can you successfully educate and market mezcal?
Using different agave plant varietals, Yuan Ji creates an assembly of excellent and exceptional flavors for finely crafted mezcal. The distillation process of her experienced producers brings delicate and individual tastes to the mezcal industry. Yuan introduces consumers to an educational look at the distill…
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Oct 7, 2021
Cultivating the Italian Cuisine with Simonetta Gedda of Love to Italy
Simonetta Gedda is the Founder and General Manager of Love to Italy, an importer and distributor of Italian wine and cuisine. She grew up in the countryside of Italy and has a deeply rooted sense of culture — and brings heart and authenticity from Rome, Florence, and Venice to the products selected to import.
Simonetta built extensive expertise in sales and marketing, working for Hiserv Italia Srl, EDISONTEL S.p.A., Tutto Bene Winery, and Tenuta Roletto to achieve profitability and revenue. She volunteered for Stiletto Broadcasting, with a goal to educate, empower, and entertain women in food, wine, and Italian culture talk. In this episode with Simonetta Gedda
Is there a way to taste the experience of an Italian culinary masterpiece in your home? How can you bring to life the flavors of Italian food, wine, beer, and spirits without leaving the comfort of home?
For Simonetta Gedda, it is more than wine and culinary delights — it is about bringing the experience of culture and th…
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Sep 30, 2021
Creating a Family-Driven Mezcal Industry with Yuan Ji of Erstwhile Mezcal
Yuan Ji is the Founder and CEO of Erstwhile Mezcal, a company focused on building family values. Yuan had built a successful career practicing law as an Antitrust Attorney for Wilson Sonsini Goodrich and Rosati before her passion for Mezcal alcohol and her drive to leave the world a better place shifted her career goals.
Yuan graduated with a Bachelor of Arts in Mathematics and Economics from Washington University in St. Louis and shortly after earned her Master of Science degree. She attended Yale Law School to earn her Doctor of Law degree. In this episode with Yuan Ji
Are you looking to combine a passion for the alcohol industry with family values? How can a brand extend its platform and opportunities to as many families as possible?
Yuan Ji is digging beyond the surface of brand ownership and examining the intrinsic values of small family businesses. She has scaled her Mezcal brand to encompass 45 states and does not plan to stop there. Yuan utilizes the strengths and constraint…
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Sep 23, 2021
Democratizing Digital Marketing Services with Josh Jacobs of Speakeasy Co.
Josh Jacobs is the Co-founder and CEO of Speakeasy Co., a revolutionary direct-to-consumer alcohol sales e-commerce and fulfillment platform. Speakeasy Co. empowers partners to sell directly to consumers from their own website, giving them the autonomy to drive their own growth.
Josh was involved with entrepreneurial endeavors from online moving, art, and fashion until he found passion in the alcohol industry. He graduated from Wake Forest University as a mathematical business major and began working in corporate America. In this episode with Josh Jacobs
Is there a disconnect between your brand and the consumer? Can you successfully market your brand digitally?
Josh Jacobs is the Co-founder and CEO of Speakeasy Co., and he has successfully created a seamless system for consumers to shop directly with their favorite craft brands — while still giving brands control over the customer relationship and connection with their consumers. By using data analytics tools to optimize your pres…
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Sep 16, 2021
Investing and Scaling Your Early-Stage Beverage Brand with Carlton Fowler and James Pelligrini
Carlton Fowler is a Managing Partner at Goat Rodeo Capital Management, a venture capital fund focused on growing and scaling your early-stage beverage brand. He graduated from UC Berkely with a Bachelor of Arts in Political Science and Government and The University of Michigan - Stephen M. Ross School of Business with a Master of Business Administration. Carlton’s experience includes Spirits Innovation and Brand Development at E. & J. Gallo Winery, Co-founder of Pickpocket, Co-founder and Managing Director for Granters Drinks, and Founding Partner of sPacific Gravity.
James Pelligrini is a Managing Partner at Goat Rodeo Capital Management. His past experience as an External Consultant at EcoTarium, Consultant for Oriskany Manufacturing Technologies, Internal Consultant for Liberty Mutual Insurance, Director for Granters Drinks, New Brand and Product Development for E. & J. Gallo Winery, and as a Founding Partner at sPacific Gravity has helped hone his financial skills. In this episo…
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Sep 9, 2021
The Intersection of Spirits and Cannabis with Taylor Foxman of The Industry Collective and Parallel
Taylor Foxman is the Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel, one of the largest privately-held cannabis companies in the United States. She has experience working with Pernod Ricard — she helped launch their Jameson Black Barrel — and 70 global-wide spirit brands.
Taylor graduated from Boston University with a Bachelor of Science in Communication, Public Relations, and Art History. She is an official member of the Rolling Stone Culture Council and a board member of Vin Social. In this episode with Taylor Foxman
Allocation of time and money is often overlooked — but crucial — for a craft brand. Luckily, by using strategic marketing tools, you can engage and create budget-friendly storytelling communications to be a leader in the industry.
Taylor Foxman knows how to effectively build a brand without costing you too much — but still providing you with an added benef…
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Sep 2, 2021
Master Your Wine with Bob Paulinski, MW of Stellar Bottles
Bob Paulinski, MW is a Master of Wine and Founder of Stellar Bottles. The Masters of Wine exam is one of the toughest tests in any field, and when Bob passed in 2002, he became the 19th North American Master of Wine since the organization’s start in 1953. His company, Stellar Bottles, is a web-based wine subscription that provides an array of handcrafted wines delivered to your door. The wines are handpicked by Bob to guarantee a pure and delicious experience.
His love of wine started with a 66 Chateau Cantenac Brown while working at a Detroit wine shop, and since then, his palate has expanded to encompass corporate roles with Sam’s Club US and Winn-Dixie. Bob is also an expert in branding, marketing, and independent retail and provides consulting services to help wine businesses achieve their goals. In this episode with Bob Paulinski, MW
Are you looking to revamp your brand? Do you want to wash off the preconceived notion that you need to know something to enjoy it?
Bob Paulins…
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Aug 26, 2021
Using AI to Pick Your Perfect Wine with Blake Hershey of Sippd
Blake Hershey is the Founder and CEO of Sippd, an AI-powered plugin and app that helps users discover their new favorite wines using Taste Match technology. Blake has a background in the aerospace and technology industries, working at companies including NASA and JPL. He founded Sippd in 2019 after previously holding the title of Chief Innovation Officer at MORI Associates. In this episode with Blake Hershey...
Picture this: you’re out to dinner with a group of friends. The waiter brings over the wine list, and nobody knows where to start. Don’t you wish there was a way to get recommendations from that wine list straight from an app? You’re in luck, because Blake Hershey created just that.
Blake was working in the technology industry when his fiancé mentioned her wish for an app that told her which wine to choose. He dropped everything and founded Sippd, an AI-powered platform that uses Taste Match technology to become your personal sommelier. He’s here to tell you all about…
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Aug 19, 2021
Why the Top of Your Bottle Matters with Heather Polick of ACIC Cork and Closures
Heather Polick is the National Sales Consultant at ACIC Cork and Closures, a company that provides customers in the wine, spirits, and food industries with the highest quality standard closures. Heather’s passion has always been people, sunshine, and wine, and she has worked in the beverage and food industries for over a decade.
Before joining ACIC, Heather was a Winemaking Assistant at RUMPUS Cellars and S.P. Drummer and a Wine and Spirits Consultant at Opici Wines. In this episode with Heather Polick…
Are you a wine and spirits company looking to make a change to your boring bottle design? If so, a new cork or closure may be just what you’re looking for. Whether you’re in the market for an eco-friendly cork or a custom-made closure, Heather Polick is the one to talk to.
Heather Polick is the National Sales Consultant at ACIC Cork and Closures, where she provides customers in the wine, spirits, and food industries with a variety of high-quality closures. Heather is passiona…
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Aug 12, 2021
Virtual Wine Tastings for Equitable Brands with Sara Moll of Vin Social
Sara Moll is a community builder, a supporter of women in entrepreneurship, and the Founder and CEO of Vin Social. She officially started the business back in 2015 with a vision for rethinking how we discover wine. Their emphasis is on sustainable and smaller-production brands, shining a spotlight on the wines that deserve it most.
Sara began as a creative director in the world of New York City fashion. From there, she enrolled in a professional sommelier training program and officially shifted her career path. In addition to Vin Social, Sara is a member of Kindred and Chief, both of which work towards maintaining equitable leadership in business. In this episode with Sara Moll
COVID-19 left an indelible mark on the world of wine, but this was especially the case with smaller wineries. Many of these brands relied on in-person tastings to secure new customers. Without them, they struggled to be noticed next to more recognizable names. Virtual wine tastings existed before the pandemic,…
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