How to Establish a Culture of Phenomenal Customer Experience with Sarindar Frost
Play • 31 min

There Are No Internal Interactions Anymore. Every Interaction Is a Customer Interaction

We claim to understand the importance of customer experience. Yet, too often we fail to truly internalize how customer experience affects buyer behavior, and impacts the way individuals interact with brands, with sellers, and with marketers.

We invited Sarindar Frost to help us take a deeper look.

Sarindar is the Senior Director of eCommerce Customer Service at DHL for the Asia Pacific region.

She joined us on The B2B Revenue Executive Experience to discuss how industries across the world are being transformed by a deeper understanding of customer experience.

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