Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen.
But how do you do that?
You have to understand and take a holistic approach to sales. It's not just about marketing versus sales anymore. It's the overall system.
In this episode, Ken Lundin shares his wisdom on how you can accelerate B2B sales and grow your brand by taking a holistic approach to sales.