When it comes to data and privacy compliance, most people think that it only matters to the big brands like Google, Apple, and Facebook. But if you aren't aware of it already, data is already a big part in business operations, and governments and legislators are stepping in to make sure that the usage of data is regulated and the privacy of the customer is protected.
As B2B digital marketers, are you aware of it? Are you complying with the regulations? Customers are becoming more and more conscientious with the privacy of their data. They don't want their behaviors to be tracked and they don't want you to use it without their consent. If you want to earn their trust, you have to be transparent with the data you collect and let customers know how you are using them.
In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations.