Building brand advocates is every organization's dream when it comes to their customers. Brand advocates are the most loyal fans of your brand and share your value proposition with other people. In fact, brand advocates or loyal customers are five times more likely to purchase again and four times more likely to refer to a friend.
The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. They treat marketing as B2B and B2C, when in reality, it's B2H (Business to Humans) or P2P (People to People).
You need to treat your clients/customers like humans. Know what they are going through and try to serve them better through your products and services. An answered phone call is better than the most beautiful website. Stop focusing on the metrics and numbers and focus more on the customer experience. Once your customers know that you care about them, they become loyal advocates of your brand, and they have no other reason to leave you.
In this episode, Andrew Deutsch shares how you can improve the customer experience and build brand advocates for your organization.