B2B Digital Marketer
Jim Rembach
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
Available episodes
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3 days ago
Rita Goodroe: Why Clubhouse and Social Audio is the Future for B2B Digital Marketing | Episode 201
With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. Learn how to take advantage of social audio apps like Clubhouse for your B2B Digital Marketing strategy with Rita Goodroe.
Oct 20, 2020
Raza Imam: Writing Your Own Book to Establish Authority | Episode 020
There's no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
Oct 13, 2020
Joey Knecht: B2B Digital Marketing is About Relationships and Trust | Episode 019
Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. In this episode of the B2B Digital Marketer podcast, Joey Knecht, CEO of Proteus, shares that B2B digital marketing is about building a relationship and trust with your customers.
Oct 6, 2020
Paul Slack: B2B Digital Marketing Has Never Been Easier | Episode 018
B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode, Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.
Sep 29, 2020
Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing | Episode 017
Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. In this episode, Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing.
Sep 22, 2020
John O’Connor: Deep Insights on Technology and the Customer Experience | Episode 016
Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? Listen to this episode as John O’Connor shares why although the digital age has changed, the marketing principles remains the same.
Sep 15, 2020
Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers | Episode 015
Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it's going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.
Sep 8, 2020
A. Lee Judge: Making a Human Connection through Engaging Multimedia Content | Episode 014
With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. But is it really that easy? In this episode of the B2B Digital Marketer podcast, A. Lee Judge shares why it's not really the technical difficult that companies have to overcome, but rather their anxiety, and having the guts to just hit the record button.
Sep 1, 2020
David Ubeda: Standing Out in LinkedIn | Episode 013
With the world at the current state it's in, finding leads and business has become a real challenge for B2B companies. They've heard of LinkedIn as a great platform to do that but don't necessarily know the strategies and tactics to leverage it for their business. In this episode, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year!
Aug 25, 2020
Linda Ruffenach: How A Personal Relationship Can Make You Stand Out | Episode 012
Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn't solve the customer's problems then it doesn't matter at all. Linda Ruffenach shares in this episode why B2B digital marketing is all about building a personal relationship with the customer and solving their problems.
Aug 18, 2020
Ethan Beute: Rehumanizing B2B Digital Marketing | Episode 011
With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless. The human connection is gone and marketers are no longer able to build a relationship with their customers.
Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses.
Aug 11, 2020
Eric Burgess: Making B2B Digital Marketing More Interactive | Episode 010
B2B Digital Marketing have traditionally been operated in a static way. For example, people would send an email blast and immediately end their campaigns. It’s impersonal and does not consider the customer’s emotion or personality. With the current advancements in technology today, communication channels are merging and the line between personal and business is becoming thinner and thinner. Eric Burgess, shares in this episode why B2B digital marketers need to communicate to customers the same way they would with their friends or family. Your customers are people, and people buy from people. According to Eric, B2B digital marketing should be conversational rather than static.
Aug 4, 2020
Chloë Thomas: How to Optimize Your B2B Digital Marketing | Episode 009
Chloë Thomas shares strategies and insights on how you can optimize your B2B digital marketing campaigns. With the current situation of the world, more and more companies are transitioning to a virtual platform. Listen to this episode as Chloë explains how you can do better digitally on virtual summits, LinkedIn outreach, content repurposing, and more!
Jul 28, 2020
Samantha Stone: Understanding the Buyer's Voice and Why It Matters | Episode 008
Samantha Stone shares on this episode why business should focus less on the quantity of leads they get and more on targeting the right customer and delivering deep and meaningful value to them. According to Samantha, everything you do in marketing is all about understanding the buyers and meeting their needs.
Jul 21, 2020
Dr. Cherie Rains: Human Connection is Still Key | Episode 007
Dr. Cherie Rains expounds on the vital importance of human connection in today's hyper-connected digital world. With technology moving forward faster and faster, companies are becoming dehumanized and are losing its human touch. Despite the advances and modern digital marketing, customers still want to connect with real people - the human aspect is still the most important element of any successful digital marketing campaign. According to Dr. Cherie Rains, human connection is still key.
Jul 14, 2020
Mike Gospe: Why Marketers Should Be Customer Advocates | Episode 006
Mike Gospe shares the importance on why marketers should also be leaders and why advocating the customer is important. This episode will surely hit you with a curved ball as Mike shares a lot of insights in building a REAL strategy for your B2B digital marketing.
Jul 7, 2020
Patrick Schwerdtfeger: How to Leverage Data in B2B Digital Marketing | Episode 005
Patrick Schwerdtfeger shares his insights on how businesses can leverage data to improve their marketing campaigns. Patrick shares strategies and tactics using exclusion-based marketing, omni-channel opportunities, display ads, and PPC advertising. Listen to the episode and learn more how you can take advantage of the technology trends today to propel your business towards the future.
Jun 30, 2020
Frank Somma: Why B2B is actually P2P | Episode 004
What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet?
Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.
What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.
As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client's mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.
Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.
Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How d…
Jun 29, 2020
Steve Goldhaber: Marketing is About Solving Problems | Episode 003
Steve Goldhaber shares his insights in how to effectively identify and solve your customer’s problems. Learn why it’s important to produce high-quality content that not only generates revenue, but also helps your customers move forward. Steve also shares some key takeaways from his book, “What’s Your Problem?”
Jun 29, 2020
Filip Galetic: Why Marketing is All About Being Honest and Helpful | Episode 002
Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.
Jun 29, 2020
David Meerman Scott: Reimagining New Ways to Do Digital Marketing | Episode 001
David Meerman Scott shares his insights in how digital marketing can be differently. It's not about taking something existing and just recreating it online; it's all about finding new and different ways to do things and reimagining the unlimited possibilities of doing digital marketing. David also shares his insights from his book, Fanocracy, and how to turn your fans into customers and your customers into fans.
Jun 29, 2020
Jim Rembach: What is the B2B Digital Marketer Podcast? | Episode 000
The B2B Digital Marketer podcast is all about the new and innovative ways and debunking the hype for marketers that need to support and influence solutions and services with longer sales cycles. Listen to big-name marketers, authors, practitioners, and professors talk strategies, tactics, ideas, routines, and tools every B2B Digital Marketer can leverage.