Jul 11, 2023
33: Dodford: Meet The Steven Spielberg Of YouTube Docs
Play • 33 min
Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers.

In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a filmmaker online. Plus, he talks that Sidemen video and what it's like working with that team now. Essential advice for all bedroom filmmakers.

1:48 - 3:44 The intimacy and intuition of storytelling
3:44 - 10:54 Danny's creative process
10:54 - 12:15 Navigating heavy topics
13:30 - 17:05 That Sidemen video
17:06 - 18:33 Quality vs quantity
18:34 - 20:20 Working with the Sidemen
20:20 - 23:27 How and when to hire a creative team
24:38 - 26:29 Inspirations
26:29 - 27:21 Advice to upcoming filmmakers
27:22 - 32:43 Predictions for creators and filmmaking
32:43 - Creators Danny is loving at the moment

Dodford's favourite creators:
Beta Squad


You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.
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