Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement.
After collaborating most recently with Jack Wills on their #tiktokhouseibiza content trip, Joe and George give advice on when brands work best with creators. They also share their top tips for creating organic content and how they have transitioned from short-form to long-form with their new podcast.
Topics discussed in this episode include:
2:00 - 5:00 - Moving from full time jobs to full time creators
6:28 - 7:55- agents and relationships
7:57 - 12:18 - becoming and defining their personal brand
12:25 - 14:28 - Not my Bagg podcast
14:33 - 15:56 - mental well-being as creators
16:00 - 21:26 - experience working with brands
21:26 - 23:00 - advice to brands when working with creators
23:02 - 25:00 - Jack wills brand experience and briefing process
25:00 - 29:00 - Value from Joe and George and production processes
30:04 - 32:00 - Not My Bagg podcast success
32:05 - 33:42 - their future predictions
33:46 - 35:08 - their top advice for creators
35:10 - 36:48 - Creators they love
Videos referenced in this episode:
Rating the family video: https://www.tiktok.com/@joebxggs/video/6827141087073766662?is_from_webapp=v1&item_id=6827141087073766662&lang=en
Cinema ad video: https://www.tiktok.com/@joebxggs/video/7100180814842973445?is_from_webapp=v1&item_id=7100180814842973445
Jack Wills ad video: https://www.tiktok.com/@jackwills/video/7106420894410476805?is_from_webapp=v1&item_id=7106420894410476805
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