THIS. with Shauna Griffiths
Impactful Conversations with Real Leaders
Subscribe
This series is dedicated to elevating diverse voices and stories of industry leaders who share our commitment to impact, evolution and authenticity.
Available episodes
Newest first
Oldest first
2 days ago
S4 Ep19: Men's Health Matters
Taking a stand in the business you build takes courage, vision and dedication. In this episode you'll a man on a mission who is doing exactly that in big bold ways with not just one but two businesses.
It's an honor to bring to THIS. with Shauna Griffiths, my friend, Joe Conrad, Founder & CEO of Grit Digital Health and Founder & CEO of Cactus Agency who believes in the power of innovation, creativity and technology to solve any problem.
You'll hear about the incredible purpose driven work his team at Cactus creates for clients, the groundbreaking digital mental health solutions developed by his team at Grit Digital Health including the global platform MAN THERAPY and more:
IN THIS EPISODE
* How We Help Brands & Companies Make Meaningful Impact
* Man Therapy's Surprising Win in Men's Suicide Prevention
* Business Evolution 101: CEO's Tips for Staying Nimble and True
* Man Therapy's Impact on Men's Suicide - A Success Story
* Why The Well-being of Your Team Matters
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leaders #agency #authenticity #impact #mensmentalhealth #mentalhealth #purpose #slgimpact
playlist_add
Nov 14, 2023
S4 Ep18: Verb Founders Reveal How They Built a 7 Figure Agency From Scratch
Make no mistake about it, I am in AWE of these two authentic leaders!! It's my honor and joy to shine light on the co-founders of verb, in this episode of THIS. with Shauna Griffiths.
Shannon Jones and Yadira Harrison are a force! Together they have created a dynamic consultancy and agency specializing in brand experiences, partnerships, campaigns, and proprietary platforms - and they just made the 2023 Inc 5000 list!!
As Yadira recently posted, "5 years ago we set out to build something new: an output agnostic agency that could not be pigeonholed, where creativity knows no bounds. Fast forward to today, and #teamverb consists of 40 creatives spanning from coast to coast, making marketing waves around the globe. 🌎 As Inc. noted, we’ve seen 320% growth in the past 3 years, and we’re just getting started… 📈"
IN THIS EPISODE
- Why Brands Turn to verb for Solutions
- The Scariest Yet Most Rewarding Move They Ever Made
- This is by Far The Biggest Challenge Black Female Entrepreneurs Face
- Why Building Authentic Communities Matters
- You Don't Have to be an A**hole to Be the Person at the Top
EPISODE BY THE MINUTE
00:00 - Teaser
00:50- intro
00:53- Guest intro
02:11 - How Shauna met
02:39 - What is verb ?
06:24 - The Story Behind Verb’s Halloween Party Theme
10:00 - How They Overcame Their Biggest Fears
15:37 - How They Lead vs How They were Lead
23:01 - History of Their Partnership
26:27 - The Biggest Challenges Black Women Face in Business
30:01 - The Importance of Building Communities in the Workplace
48:19 - Lessons They’ve Learnt as Founders
51:21 - What Trends To Expect in 2024
53:01 - Key Takeaways
53:57 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leaders #agency #authenticity #impact #blackfemalebusinessowners #womeninbusiness #slgimpact
playlist_add
Nov 7, 2023
S4 Ep17: Why Women Struggle In Business and Life | Women Entrepreneurship
This episode of THIS. with Shauna Griffiths, brings you the incredible Amira Alvarez, Founder and CEO of The Unstoppable Woman, whose work is focused on helping women have it all! Tune in to hear about what she is doing to contribute to the financial success of women, and how she inspires them to manifest their fullest and most fulfilling lives.
Amira is a visionary leader, celebrated entrepreneur, and a passionate advocate for empowered living. After achieving a fivefold increase in her income in one year and building a multimillion-dollar company, she was led to contemplate the intricate balance between hyper-achievement and genuine fulfillment.
Refusing to sacrifice her drive for success, Amira realized that pursuing larger goals 𝘢𝘭𝘰𝘯𝘦 left her unfulfilled. She, therefore, developed a methodology to craft an exquisite life that harmonizes ambition with profound contentment, enabling individuals to embrace their inner drive while finding space for deep and meaningful fulfillment.
Her path has become a beacon for high-achieving women seeking to forge a life rich in truth, beauty, and intimacy–one in which you actualize your innermost dreams without diminishing any of your hard-won successes.
She believes women have been told they can be anything they want to be, but simultaneously warned that they can't have it all. Amira is here to debunk that notion and is on the leading edge of a movement that redefines what’s possible for women.
TOPICS IN THIS EPISODE
- This Is The Reason Why Most Ambitious Women Struggle In Their Relationships
- How I Help Ambitious Women Build an Exquisite Life
- How Men Can Facilitate Harmony in Ambitious Women's Lives
- How to Become the Person You Aspire to Be
- Are You Leaving Money on the Table? Discover The 3 Secrets to Wealth Creation
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:59 - Intro
- 01:06 - Guest intro
- 01:48 - The Unstoppable Women’s Platform
- 09:30 - Amira shares Her Personal Experience with Self - Limitation
- 18:19 - Who She Works With
- 20:54 - Female Entrepreneurship
- 25:09 - How Men Can Support Women
- 34:29 - Dealing With Self - Dependency
- 39:10 - Her Services
- 41:28 - What Happens When Women Come Together
- 48:59 - Amira’s Superpower
- 51:42 - Key Takeaway
- 53:37 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #consulting #coach #feminism #femaleentrepreneur #entreprenuer #amiraalvarez #unstoppable #women #slgimpact
playlist_add
Oct 17, 2023
S4 Ep16: How to Turn Imposter Syndrome into Your Superpower
Alexandra Jamieson is an absolute force and we're grateful to feature her in this episode of THIS. with Shauna Griffiths.
She is Founder of Radical Alignment, a changeforce.ai Senior Consultant - Organizational Effectiveness, an Executive Leadership Coach for over twenty years, a five-time best-selling author with a Positive Psychology certification (CAPP). Her clients include CEOs of tech-ed companies, SVPs of international retail brands, founders, and serial entrepreneurs.
She is also Founder of We Create | NYC, an arts organization that curates and produces exhibitions and education experiences featuring living women and non-binary artists who work and live in NYC.
As you'll hear in this episode - she loves to help creative pros make small, consistent changes that lead to big results. So, tune-in and be prepared to shift your perspective about the role of creativity in leadership and more!
TOPICS IN THIS EPISODE
* This Book Will Teach You How To Talk About Anything
* How to Overcome Imposter Syndrome.
* You Are Your Greatest Project - Embrace Change and Growth
* Inside The Mind of a Creative Artist
* How Making a Flower Mandala Changed My Client's Life Entirely EPISODE BY THE MINUTE
* 00:00 - Teaser
* 00:41 - Intro
* 00:46 - Guest intro
* 02:58 - Why She Chose The Creative Side of Coaching
* 09:20 - How She Combines Creative Arts & Coaching
* 16:09 - Alex Talks About Her Book
* 22:45 - How To Resolve Conflicts
* 28:00 - Alex Talks About Her Creatrix Retreat
* 33:58 - How To Deal With Self Comparisons
* 42:39 - Key Takeaway
* 45:03 - Wrap up Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #consulting #coach #creativity #artist #impostersyndrome #alexjamieson #radicalalignment #conflictresolution #slgimpact
playlist_add
Oct 10, 2023
S4 Ep15: The Future of Sports Marketing: Outlook for 2024 and Beyond
The Future of Sports Marketing: Outlook for 2024 and Beyond with Indianapolis Colts, Director of Business Solutions, Jon Codalata on THIS. with Shauna Griffiths
This episode brings you one of the best humans and best professionals around. He is an authentic, inclusive, intentional leader through and through. He's carved his path in Strategy in sports business by creating new positions and elevating them every step of the way.
Jon flourished on the agency side, creating positive impact on the organizations overall, this staff and clients. Now he's doing it at the highest level - in the NFL - for the Indianapolis Colts.
He delivers so much realness, insight and valuable information in this episode. You do NOT want to miss this one!
TOPICS IN THIS EPISODE
- The Hard Truth About Career Growth No-one Talks About
- How to Stand Out at Work
- A Day in the Life of an NFL Executive
- How We Honor Veterans in the Most Inspiring Way
- Learn When to Say 'No' and When to Dive In
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 01:48 - Intro
- 01:52- Guest intro
- 03:05 - How Shauna met Jon
- 10:47 - Jon's Evolution
- 25:47 - Jon's Philosophy
- 30:10 - Jon's Current Role in the NFL
- 32:10 - How the Colts Help Brands & Businesses
- 40:35 - Gender Stereotypes in The Workplace
- 49:15 - Key Takeaway
- 51:07 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #NFL #colts #businessathelte #indianapoliscolts #businesssolutions #sportsmarketing #sportsbusiness #sponsorship #partnerships #slgimpact
playlist_add
Oct 3, 2023
S4 Ep14: Revolutionizing Cat Care with AI Technology | Every Cat Parent's Dream Come True
Making it in the booming pet industry is a big part of the focus of this episode of THIS. with Shauna Griffiths - featuring Cecelia Carerra, Founder & CEO of BistroCat.
Cecelia is a strategic leader with 11+ years' experience building & scaling brands, ranging from innovative start-ups to billion-dollar global enterprises. She's also a creative mind with a warm heart and fierce passion for disrupting an industry with innovation that matters - and that's exactly what she's doing with BistroCat.
This episode will surely help you gain a better understanding of the pet industry, cats, and so much more, AND -- you'll come away with a special offer on BistroCat products, courtesy of Cecelia!
TOPICS IN THIS EPISODE
- Say Goodbye to Cat Feeding Hassles with BistroCat
- You’re Slowly Killing Your Cat If You Don’t Do This
- How To Build Strong Relationships at Work
- How I Turn Doubt into the Key to My Success
- Every Cat Parent Can Relate to This
EPISODE BY THE MINUTE
00:00 - Teaser
01:06 - intro
01:10 - Guest intro
01:34 - How Shauna met Cecelia
02:34 - Cecelia's Incredible Journey from BrightPet to BistroCat
10:47 - What is BistroCat?
19:01 - Origin of BistroCat
28:01 - Cecelia's Evolution
43:06 - Growing Trends In the Pet Industry
48:11 - Final Questions
51:28 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #pets #impact #entrepreneur #catvideos #catperson #petindustry #evolving #slgimpact
playlist_add
Sep 26, 2023
S4 Ep13: LET THEM CHASE YOU | A Must Watch for Job Seekers
This episode of THIS. with Shauna Griffiths, is made for job seekers of all career stages. Buckle up and be prepared for real talk delivered by Danielle Mills Walden, Founder & CEO of HEADSTRONG, LinkedIn Branding Expert, Keynote Speaker, Best Selling Author, Podcast Host and Retired Pro-Tennis Player.
Danielle uses her diverse and unique background to inspire, motivate, and empower people to improve their mindset and reach their full potential in life. Through her podcast, book, and speaking engagements, and podcast appearances like this one - she shares her insights, tips, and stories on how to master LinkedIn, personal branding, career development, and mental toughness.
TOPICS IN THIS EPISODE
- How Danielle Can Help You Land Your Next High-Paying Jobs WITHOUT Applying
- Steal Danielle's LinkedIn Growth Hack - Skyrocket Your LinkedIn Influence With These Growth Hack
- Best Times to Post on LinkedIn for Beginners
- Your Brand, Your Rules - Your Boss Doesn't Own Your Brand.
- The Secret to Starting Your Day Right.
EPISODE BY THE MINUTE
00:00 - Teaser
01:11 - intro
01:16 - Guest intro
02:36 - How Shauna met Danielle
05:55 - Flexibility in Leadership
09:33 - What Danielle Does for People & Organization
11:20 - How to Use LinkedIn Strategically
22:54 - The Evolution of LinkedIn
27:20 - LinkedIn Content Strategies that Work
38:09 - Common Mistakes People Make on LinkedIn
41:17 - Origin of Headstrong
47:19 - How to Hack Your Mindset
54:09 - Wrap Up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #businessathlete #impact #linkedin #branding #jobsearch #jobseekers #mindset #evolving #slgimpact
playlist_add
Sep 19, 2023
S4 Ep12: How Well Do You Really Know Yourself?
This episode will introduce you to The GC Index® - a revolutionary framework that is disrupting the way people manage talent. The GC Index® is not only being used to help individuals be the very best they can be, but it is liberating organizations to embed their diversity and innovation initiatives to impact tangible business outcomes.
You'll meet Nathan Ott, Co-Creator and Chief Polisher of The GC Index, and hear him and Shauna discuss the five different ways in which people are inclined to make an impact and contribution. You'll learn about this scalable, reliable and adaptable tool, that is creating a level playing field where everyone can contribute and make a positive impact.
Best of all, you'll find out that YOU can take advantage of The GC Index through working with Shauna in pursuit of your optimal performance.
TOPICS IN THIS EPISODE
- Why The GC Index Is a Must-Have Tool for Every Organization
- Here's How You Can Boost Your Impact by Embracing Your Weaknesses
- Discover the New Way to Lead: How to Lead Without Being Perfect
- The Game-Changing Strategy Every Business Needs
- Achieve Team Harmony Like Never Before: The GC Index Way
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:29 - Intro
- 00:33 - Guest intro
- 00:59 - How Shauna met Nathan
- 02:01 - What is The GC Index?
- 05:51- The 5 Categories of Impact Makers
- 19:44 - The Role of The GC Index in Sports
- 41:26 - What is GC Translate?
- 50:05 - Key Takeaway
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #businessathlete #impact #thegcindex #assessment #evolving #slgimpact
playlist_add
Sep 12, 2023
S4 Ep11: What You Need to Know to Live Longer
If you're a Business Athlete in pursuit of total Optimal Performance, this episode is for you related to helping you fuel yourself to win at the game of work, life and fun!
Tune in to this episode of THIS. with Shauna Griffiths to meet Ashley Koff, RD, Personalized Nutrition Expert, CEO & Founder of The Better Nutrition Program.
Simply said - Ashley endeavors to help people, practitioners and businesses enjoy better health powered by better nutrition. She believes personalized nutrition leads to better health outcomes. This is her area of expertise that she's developed and refined over the last 30 years.
TOPICS IN THIS EPISODE
- How The Better Nutrition Program Is Changing the Health Game
- Why Consuming Too Much Content is Bad for You
- The Truth About Ozempic & Wagovy Medications
- How to Make Every Dollar Counts in Your Health Journey
- Avoid This Common Health Mistakes Everyone's Making
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:38 - intro
- 00:42 - Guest intro
- 01:21 - How Shauna met Ashley
- 03:20 - What is the Better Nutrition Program?
- 18:31 - Why You Need a Personalized Approach to Healthcare
- 31:10 - Link Between Nutrition & Optimal Performance
- 41:54 - What Does Personalized Healthcare Mean?
- 49:51 - Is Coffee Bad or Good for You?
- 54:03 - Effects of Functional Mushrooms
- 1:00:06 - Key Takeaway
- 1:01:49 - Wrap-up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #businessathlete #personalized #nutrition #healthcare #selfcare #impact #betternutritionprogram #ashleykoff #evolving #slgimpact
playlist_add
Aug 22, 2023
S4 Ep10: Exclusive Interview with Ex-NFL Legend Turned Fight Mogul - Shawne Merriman
Welcome to this very special Business Athlete episode of THIS. with Shauna Griffiths featuring former three-time NFL All Pro Linebacker, former sports broadcast analyst, now Founding CEO of LightsOut Xtreme Fighting - Shawne Merriman.
Heading into the Lights Out Xtreme Fighting Event Saturday, August 26th at Casino Pauma in San Diego, Shawne sat down with me to talk about his pursuit of optimal performance throughout his evolution, the Business Athlete dynamic, and starting his very own professional sports property and media platform that you can stream on Fubo.
Tune in for a dose of authentic leadership and inspiration to fuel your own evolution and game of work and life!
TOPICS IN THIS EPISODE
- Shawne Merriman Spills the Beans on How to Win in life & Business
- A Comical Advice I Gave to a Young Fighter
- Big Bucks in College Sports: Are College Athletes Outearning the Pros?
- Why I Bid Farewell to My iconic Blue Mohawk
- Shawne Merriman Shares His Funniest Moments in Recruiting Fighters
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:37 - intro
- 00:45 - Guest intro
- 01:03 - How Shauna met Shawne Merriman
- 01:23 - Shawne Talks About His Upcoming Fight
- 06:01 - Offerings/services For Businesses
- 16:17 - Partnership with Local Brands
- 22:01 - Transition from Football to Business
- 30:01 - Lights Out Xtreme Fight Show
- 36:47 - Shawne's Take on The Current State of NFL
- 38:37 - Shawne's Take on NIL
- 42:57 - The Story Behind “Sign 'em up”
- 44:33 - Key Takeaway
- 45:27 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #sports #sportsbusiness #NFL #lightsout #extremefighting #businessathlete #impact #evolving #slgimpact
playlist_add
Aug 15, 2023
S4 Ep9: I Landed the Most Coveted Role at TicketMaster
Look who's back on the pod, People! In this Update Episode you'll get to catch up on Javid Louis' evolution since his last episode - which includes his big move from X (formerly known as Twitter) to TicketMaster as their Director of Social Media.
Javid is outstanding and has been on Shauna's radar for years dating back to when she tried to hire him for her team. He's a dynamic and results-driven Senior Marketing Executive with a focus on digital channels. He specializes in managing B2B and B2C strategies and delivering award-winning integrated campaigns that encompass influencer, content, and social initiatives.
Over the course of his 15-year career, he has honed his expertise in harnessing digital innovation, embracing emerging trends, and implementing strategic thinking to captivate target audiences and propel brand growth. As a recognized leader with a track record of developing and empowering teams, he excels at fostering cross-departmental collaboration to achieve outstanding results. He has been honored with the Advertising Club of New York's "Rockstar" award for his exceptional performance in the industry and been part of several campaigns that have received Cannes Gold Lion awards.
Javid is the Real Deal.
Tune-in to hear how Javid landed his current role that went viral when it was posted - and so much more:
TOPICS IN THIS EPISODE
- How I Scored My Dream Job at Ticketmaster Without Knowing Anyone
- Evolve or Fail: The Biggest Pain Point in Social Media Marketing
- How to Showcase Your Brand's Personality on Social Media
- How to Use LinkedIn to Your Advantage
- Don't Fake Expertise, Embrace Experimentation
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:41 - Intro
- 00:45 - Guest intro
- 02:06 - How Shauna met Javid
- 03:12 - What It Was like Working with Twitter (now known as X)
- 06:38 - What it’s Like Working With Ticket Master
- 17:51 - Using LinkedIn as a Networking Tool
- 24:51 - Tips on How To Find Your Brand’s Style On Social Media
- 33:51 - Biggest Pain Points of Brands On Social Media
- 39:00 - Instagram Threads
- 40:02 - Key Takeaway
- 42:48 - Wrap up
Continued thanks to our Founding Partners Felicia Hall Allen & Associates, CMD, Hijinx, and Influence Media Agency.
#podcast #THIS #leadership #leader #podcastclips #realtalk #bestpodcast #networking #socialmedia #impact #evolving #slgimpact
playlist_add
Aug 8, 2023
S4 Ep8: Stop Chasing Success: The Secret to Attracting What You Desire
In this Business Athlete episode of THIS. with Shauna Griffiths, you'll meet Marcel Kuhn, a Swiss bestselling author and speaker, and your expert guide to mastering change within corporate landscapes.
As an adept surfer, Marcel weaves the profound lessons of the surf and the ocean into his approach to leading transformation. He motivates corporations to undertake the 'unthinkable', to ride the wave of change rather than resisting it. You'll benefit from the actionable advice and motivating tales he shares, as he encourages you to catch the wave of change and surf towards a resilient and successful future.
Tune in for secrets about attracting what you desire instead of continually chasing success.
TOPICS IN THIS EPISODE
- Learn How To Escape the Predictable Mindset and Unlock Your Full Potential
- This Is The Easiest Way to Ignite Passion in Your Team
- How I Broke Free from Stagnation After 40 Year
- If You're Struggling To Let Go Of The Past, This is For You!
- Rewire Your…
playlist_add
Aug 1, 2023
S4 Ep7: Expecting Women to Thrive in Environments Built by Men for Men Makes No Sense
Welcome to the second Business Athlete episode of the show - designed to fuel the pursuit of optimal performance of women in the workplace and beyond. It simply makes no sense to expect women to thrive in environments built by men for men and our guest, Jennifer Wagner - CEO and Founder of PROSPER, is bravely leading the way to change that.
Jen is a remarkable human uniquely qualified for this feat. She spent the last 20+ years of her life in the human performance and medical space. She moved from being her own high performer as a D1 soccer athlete to working with the best in the world at Stanford Medical School as a Resident and Faculty to bettering lives as an Operating Room Doctor to catalyzing elite performers to reimagine what is possible as the Chief Medical Officer and Director of Operations at Liminal Collective Human Performance. All of these experiences culminated in her uncovering my true purpose- helping women succeed, lead, and flourish. With those goals in mind, she and…
playlist_add
Jul 25, 2023
S4 Ep6: How to Unlock Your Optimal Performance in Sports & Business
Welcome to the first BUSINESS ATHLETE edition of THIS. with Shauna Griffiths featuring Shimmy Gray-Miller, an experienced and highly accomplished Division I women’s basketball coach and emerging sports Color Analyst!
You are going to LOVE Shimmy's incredible energy, passion and wisdom shared in this reunion of these two friends and former University of Michigan basketball players! Do not miss the opportunity to harness your inner Business Athlete and to start unlocking your Optimal Performance.
TOPICS IN THIS EPISODE
- How to Unlock Your Optimal Potential in Sports & Business
- Sexism in Sports: The Scandalous History of Michigan's Letterman's Jacket
- The Fascinating Transformation of Women's Basketball
- "Overnight Success" Does Not Exist & Here's Why
- Don't Suffer for Success, Do This Instead
- The Make-or-Break Factor in Building Winning Teams - You won't believe what Studies revealed
- And more!
EPISODE BY THE MINUTE
- 00:00 - Teaser
- 00:31 - Intro
- 00:34 - Gu…
playlist_add
Jul 18, 2023
S4 Ep5: AI Automation Can Solve Your Agency’s Problems, with George Swisher
Look who's back for a second episode on the pod!!!
The incredible George Swisher is one of the most remarkable, forward-thinking, impact making people in the game. This time he and I focused on the red-hot topic of AGENCY GROWTH and it's full of great information, insights AND recommendations.
ICYM his first episode and background information, George is a Business Transformation & Change Management Executive with a foundation as a marketing entrepreneur & management consultant. He's got a 15-year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.
George is currently Co-Founder and CEO of changeforce.ai, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.
Tune in to this episode THIS. with Shauna Griffiths and be ready to take notes!
TOPICS IN THIS EPISODE
* A Fatal Mistake That Could Ruin Your Comp…
playlist_add
Jul 11, 2023
S4 Ep4: How Your Brand Can Shine in the World Cup Spotlight
If you want to get in on World Cup Fever as a fan or as brand - this episode of THIS. with Shauna Griffiths is for you!
Tune in to hear Karl Keating - Global Brand Strategist & Founder & CEO of The Perfect Storm Lab - bringing you his seasoned experience on how to maximize the upcoming extended moments in sports in the U.S.
In partnership with Chris Todd of Vision Insights, Karl and the rest of their crews are the team to lead you and your brand through the sports perfect storm ahead including the 2026 World Cup and LA28!
TOPICS IN THIS EPISODE
- Join the Host Cities' of The FIFA 2026 World Cup Three-Year Activation Journey Now.
- How to Connect with Soccer Fans and Dominate Your Industry
- How We Help Brands Excel In The Sports Industry.
- Learn How the Greatest Sporting Event Inspires Brands Everywhere
- "Think Globally but Act Locally” ... The key to Brand Expansion
- Big FIFA Announcement you may have Missed - Seize this opportunity now!
THE EPISODE BY THE MINUTE
0…
playlist_add
Jun 20, 2023
S3 Ep28: How to Crush it in The Content World | Karen Adams
If you want to crush it in the content world - this episode is for you!
Karen Adams, Co-Founder & Partner PWRHOUSE COLLECTIVE, is in the hot seat talking with Shauna Griffiths about Content Creation, to Starting an Agency, to Leadership Lessons and a whole lot more! You'll want to dig into this one with Karen who is a visionary and change agent with over 25 years of experience in branding, content creation and marketing for iconic brands including QVC and MARS, Inc.
Karen thrives on navigating new territory tapping into her blended strengths of creativity and technical/analytical thought leadership. She's an absolute pro at communicating clear vision, leading with initiative, accountability, integrity, and maintaining a positive outlook. She's also skilled at being able to quickly pivot to address changing business needs, simplify the complex, nurture at-risk relationships with organizational savvy to drive and deliver key business results.
There's plenty to identify with and lea…
playlist_add
Jun 13, 2023
S3 Ep27: Social Media Strategies that Actually Grows Your Brand
Welcome to the episode where we break down the Digital Marketing landscape of Social Media and Content Creation, with the incredible Marissa Stahl - Founder & CEO, Cherry Creative!
Marissa is an innovative and driven marketing executive with experience in strategic planning, branding, communications, and business development, and exceptional relationship building and account management skills. She is brilliant, relatable and simply fantastic!
There is so much goodness in this one episode including:
* Why Product Education is more important than you think
* How comparison is killing your brand and what to do this instead
* Why “Shop Now” won’t work on Social Media & What Really Works
* The real secret to social media success - which isn't sales!
* The ultimate strategy for maximizing your social media impact
* The scoop on the Anti-Influencer Movement that's shaking the advertising world
* And More! The episode by the minute:
* 00:01 - Teaser
* 00:23 - Int…
playlist_add
Jun 6, 2023
S3 Ep26: How to Build a Culture of Change for Successful Digital Transformation
Discover How to Build a Culture of Change for Successful Digital Transformation in this episode of THIS. with Shauna Griffiths featuring Michael Leckie - Coach, Author & changeforce.ai Consultant - who has also been recognized as a "digital transformation leader" by CEO Today Magazine.
This episode showcases how Michael focuses on driving change and culture evolution to enable true business transformation in a digital world. As he details in his book, The Heart of Transformation, Michael believes that the pace and complexity of change is too great and too complex to be addressed by a single change effort or transformation. The answer lies in the organization's greatest asset: its people. In the face of complexity, it is the organization's people and their ability to adapt and learn that are the true engine of organizational change.
In this episode, Shauna and Michael cover:
* How the Pandemic Proved We're Capable of Unbelievable Change
* Forget Everything You Know About Change…
playlist_add
May 16, 2023
S3 Ep25: You Don’t Have to be an A**hole to be the Person at the Top | Bob Gower
Find Out What High Performing Teams Do Differently in this episode of THIS. with Shauna Griffiths, featuring Bob Gower - Organization Designer, Cult Survivor & changeforce.ai Consultant.
Bob brings 30+ years of experience leading creative and technical teams in publication production; software development; and organizational transformation. At the crux of his work, Bob cares deeply about creating organizations that are net-positive for the world and has a passion for promoting diversity, equity, and sustainability.
Early in his career, Bob witnessed firsthand how poorly constructed organizations can turn toxic quickly, which resulted in bad products, financial ruin, and a negative impact on fellow “members.” Expertise in what he’s coined “good teaming” stems directly from this experience and has extended to impassioned work influencing systemic change.
In this episode, Shauna and Bob cover:
- A Remarkable Insight That Will Change the Way You Lead Forever
- Leadership'…
playlist_add
May 9, 2023
S3 Ep24: The truth about AI and its impact on businesses! MUST LISTEN
Tune in to get the truth about AI and its impact on businesses from Nabeel Ahmad, the Co-Founder of changeforce.ai, an AI-powered consulting firm and data analysis platform that monitors sentiment in real-time.
Nabeel has spent 10 years building HR, people operations and learning technologies, growing teams of 50+ people and managing multi-million dollar budgets. He left the corporate world in 2019 to build his own small businesses and teach others how to learn better. He is also a Professor at Columbia in Human Capital Management on topics of organizational learning strategy and digital HR/workplace.
In this episode, Shauna and Nabeel cover:
- How to get over your fear of new technology
- How to stay relevant as a leader in the age of AI
- Al cannot take your job and here’s why
- How changeforce.ai helps transform business strategies with cutting-edge technology
- Why reactive decision-making is no longer enough
- and more including news about the new Human Co-pilot Consul…
playlist_add
May 2, 2023
S3 Ep23: It's Never Too Late to Start Over
Need to start over? Want to start over? Afraid or nervous to start over?
If you answer yes to any of those questions - this episode of THIS. with Shauna Griffiths if for you!
We're grateful to bring you the remarkable Tory Archbold - Author, Founder & Director, Powerful Steps by Tory Archbold. She reveals parts of her own story and key learnings that enable her to create opportunities for leaders - LIKE YOU - find their ultimate power through a heart led skill set and the power of strategic story telling as they provide unique VALUE to the companies they lead or create.
In this episode you'll hear me and Tory talk about the following and more:
- how Tory defied expectations
- why you need a mentor
- the best advice Tory was ever given
- how self-discovery is the key to unlocking your full potential
- how to handle rejection
THE EPISODE BY THE MINUTE
00:01 -Teaser
00:23 - Intro
00:09 - Guest intro
00:52 - How Shauna met Tory
01:28 - What Tory is Doing
02:40 - Tory’s…
playlist_add
Apr 18, 2023
S3 Ep22: How We’re Helping Black Founders Raise Capital to Build Successful Businesses | Himalaya Rao
NEW EPISODE ALERT | BLACK FOUNDERS MATTER (BFM)
I'm honored to bring Himalaya Rao-Potlapally - Managing Director of The BFM Fund - to the podcast! She's a unicorn if I've ever seen one.
She has a passion for bringing that knowledge to BIPOC communities with the goal of creating access and empowerment. Her interest and passion has led her to many different roles and industries including #BFM which is a seed-stage venture fund focused on Black and innovative entrepreneurs.
She started her career as a Social Worker in Hunts Point. She
launched several businesses, including CarBar. Over the last few years, her
passion has led her to be one of the Managing Directors and General Partners of the Black Founders Matter Fund which is a $10mm seed-stage fund focused on highly scalable Black-led deal flow within the United States. Prior to becoming a GP, she got an MBA and specialized training in Venture Finance and worked in seven different firms as an Associate, Deal Lead, and eventually…
playlist_add
Apr 11, 2023
S3 Ep21: How we built a strong community for women of color | Chris Walch
Get ready to be in awe, People.
I'm proud and excited to introduce you to my badass friend - the INCREDIBLE Chris Walch - COO & CO-Founder of LifeScore Music - AND - Founder of Women of Winter.
➡ LifeScore marries the time-tested 400-year-old technology of musical notation with its proprietary Cellular Composition algorithms, creating a radically innovative, endlessly original platform for musical composition.
➡ Women of Winter is a national program focusing on empowering female BIPOC skiers
Chris is ALSO a recording holding former D1 collegiate volleyball player, has a Master's in Science, a Law Degree, and received Executive Education from Standford. Oh - and in her SPARE time, she's a high-ranking ski instructor, a Rossignol Athlete, and an accomplished equestrian.
There is nothing this #LEADER sets her sights on that she doesn't crush with passion, humor, practicality and authenticity.
In this episode you'll hear Chris and I cover a lot of topics you don't want to mis…
playlist_add
Apr 4, 2023
S3 Ep20: How to Tell a Story with Data: Insights for Brands with Alex Kerr
I'm grateful to introduce you to CEO & Lead Data Nerd of Trajektory, Alex Kerr. He happens to be an authentic leader and passionate entrepreneur who has bravely innovated in the tech field to disrupt status quo and help the world's biggest brands evaluate their sponsorship impact. I believe in Alex and Trajektory so much that I recently become a Strategic Advisor!
Trajektory is focused on solving a variety of data and reporting issues that plague teams, leagues, events, and agencies in the area most crucial to local revenue growth in sports: sponsorship.
The mission is to provide stress-free data management that visualizes, assesses, and accurately values your partnership data in real-time. The tools help groups better activate sponsorships by saving them time with automated data-cleaning technology and provide unparalleled insights with advanced demographics and proprietary valuation methodology.
In this episode of THIS. with Shauna Griffiths we touch on the following topics and…
playlist_add
Mar 28, 2023
S3 Ep19: I Always Wanted to Help People and This Happened…
Meet Latrice Bankhead, Dual MS, MHA - VISIONARY & DREAM CATCHER - Author & Owner of Club Z! Tutoring of West Sacramento. She's a walking inspiration and I'm immensely grateful to elevate her voice and bring her goodness your way, #LEADERS!
Latrice is one of my GREAT friends. We’ve known each other since the start of our career and thankfully reunited last year. She is such a bright light in this world.
She is an author of children’s books and fantasy fiction young adult novels, and owner of Club Z! Tutoring West Sacramento, an in-home tutoring service focused on supporting our children as they reacclimate to our post-pandemic world and catch up on learning curves that were disrupted.
She is a self-proclaimed lifelong learner, who values the beauty of discovery and uncovering layers of truths - the why behind the why. Her non-traditional educational path led to three master’s degrees, not because she loved academic institutions but the doors it opened to worlds and places sh…
playlist_add
Mar 21, 2023
S3 Ep18: My Dream was to be in the NBA and this Happened…
I’m honored to partner with #Same Here, The Global Mental Health Movement to bring you this episode featuring Christopher Wright - PRO BASKETBALL PLAYER & M.S. WARRIOR - Ambassador of #SameHere.
I was introduced to Chris by my dear friend, Eric Kussin, Founder of Same Here. As soon as I heard Chris’ incredible story of perseverance and leadership against the mind-blowing odds as the first NBA player to knowingly compete while battling Multiple Scleroses – I knew I wanted him to share his story with you.
You can’t help but be inspired and energized by Chris and his incredible evolution.
Chris has been a Professional Basketball player in Europe as well as NBA. He is co-host of The Dawg Talk Podcast interviewing former Georgetown Hoyas basketball players Jeff Green (Houston Rockets), Greg Monroe (nine-year NBA career) and other prominent figures such as Kevin Durant (Brooklyn Nets) and Quinn Cook (Los Angeles Lakers).
In this episode you'll hear Chris talk with Shauna abou…
playlist_add
Mar 14, 2023
S3 Ep17: The Introvert Leader: Terrence Lee on Breaking Through as an Introvert
In this episode of the podcast, host Shauna Griffiths sits down with author, podcast host, and content creator Terrence Lee to discuss his journey as The Introverted Leader.
Terrence shares his story, starting from his childhood as a very talkative kid to a traumatizing experience in 7th grade that shifted him into a shell. He talks about how he overcame his shyness and fear of public speaking to eventually become a leader in his career.
Shauna and Terrence dive into the topic of introversion and leadership, creating awareness and discussion around it.
If you're someone who is introverted in many ways, you'll definitely resonate with Terrence's story and find valuable insights in this episode. That said, we highly recommend it even if you don't consider yourself introverted. Chances are, you interact with many people who are, and this episode will help your understanding and empathy.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, Influence Media Agency…
playlist_add
Mar 7, 2023
S3 Ep16: Meet the Mastermind Behind Some of the Biggest Sports Brands in History: Fred Mangione
We couldn't be prouder and more excited to bring the LEGENDARY Fred Mangione to you in this episode of THIS. with Shauna Griffiths.
Fred - or "Freddy" many of us know him - is the epitome of an authentic executive leader who cares about the people and brands in his care. He has created massive positive impact on the lives of countless people and sports properties including FIFA, New Jersey Nets, the Brooklyn Nets, the NY Jets and more. With proven strategic experience in the identification, analysis and implementation of aggressive strategies to further organizational growth and operations - Freddy truly is a mastermind.
Get the inside scoop from THE GOAT about what it's like to lead with heart and mind and succeed time and time again. Here's just taste of the topics covered in this episode:
- It's All About the People
- We Can Get Through Anything Together
- Why Success is About More Than Just Winning
Special thanks to our Founding Partners, Felica Hall Allen & Associates, In…
playlist_add
Feb 21, 2023
S3 Ep15: How to Build Brands that Matter with Tim Galles
Welcome to THE WHOLE BRAND episode - featuring Tim Galles, Chief Idea Officer for Barkley Agency and Director of The Whole Brand Project. As if that's not enough - Tim is also Author of Scratch: How To Build A Potent Modern Brand From The Inside Out, a instructor of Design For Good, and a Speaker.
Tim is an authentic leader, devoted of the doctrine that creativity can solve any problem. He applies it across a spectrum of ideas for Barkley, from marketing ideas to business ideas, consulting projects to campaigns. He is an absolute inspiration on his mission to build whole brands for a better world.
In this episode you'll hear Tim and Shauna chat about:
* What Makes a Brand Truly Successful
* Chipotle is Very Good at This
* You Either Stand for Something or You Stand for Nothing
* Gen Zs Are Changing How Brands Operate
* How to Evolve as a Brand
* How to Focus on Long Term Outcomes
* and more! This can't miss episode of THIS. with Shauna Griffiths will leave your cur…
playlist_add
Feb 14, 2023
S3 Ep14: The Genius Strategy to Empowering Young Girls with Joneé Billy
Welcome to the Social Impact in Sports Edition, featuring Joneé Billy!
Joneé is a fierce Social Impact thought leader focused on bridging the gap between nonprofits, private corporations and the public sector to drive transformation in corporate social responsibility. She is currently driving impact in her role as Senior Director of Strategic Partnerships & External Affairs for PowerPlay NYC.
She is a dynamic expert in creating, measuring and implementing citywide social good programs and scaling them for deep community impact.
She is passionate about promoting equity through sports, philanthropy and social justice which all comes alive in this episode of SLG Impact's podcast - THIS. with Shauna Griffiths.
Tune-in and prepare to be inspired, #LEADERS
Special thanks to our Founding Partners, Felica Hall Allen & Associates, 6to8.io Digital, CMD Agency and Hijinx Agency.
0:01- intro
0:05 Guest Intro
2:00 Social impacts on sports
3:11 introduction to program and role of sp…
playlist_add
Feb 7, 2023
S3 Ep13: The Future of Healthcare Edition - The $5 Trillion Healthcare Dilemma FINALLY Solved
Welcome to the Future of Healthcare Edition featuring Samantha Citro Alexander - CEO & Co-Founder at bitewell - the nutrition intelligence company on a mission to improve the world's health through food.
They are pioneering food as a healthcare benefit - and we're here for all the magic she is making! We are beyond impressed with her and bitewell especially in the current corporate landscape where employers are struggling to find truly valuable benefits for employees.
In this episode of THIS. with Shauna Griffiths - you'll learn all about bitewell, you'll get a dose of her honed, authentic leadership style including the two things she attributes her success to from her own evolution - and so much more.
Special thanks to our Founding Partners, Felica Hall Allen & Associates, CMD Agency and 6to8.io Digital.
00:01-Intro
00:30-Guest Introduction
02:04-Foundation of Bitewell
06:49-Employee Benefit and Culture
12:04-Bitewell recognition
12:53-Origin & and History of Bitewell
17…
playlist_add
Jan 17, 2023
S3 Ep12: Building an Agency from the Ground Up with Pilaar Terry
Meet Pilaar Terry. She is a FORCE.
She's a Managing Partner & COO of POV Agency that she co-founded in 2019 at a kitchen table. She was a kid with a dream, who is living it in a big way with her LA-based, inclusion-driven, boutique strategic communications agency. She and her team work to colorfully reimagine how PR and communications are done and who they’re done by.
They are built on the belief that a varied, textured, nuanced and colorful perspective is a strength, and often, an untapped one. Their point of view is our otherness, and it is also their superpower. They know all too well what it’s like to feel unseen. They see you – so the world can, too.
With more than 20 years' experience in entertainment marketing, she is a seasoned veteran in PR, corporate communications and brand strategy. She sincerely enjoys managing and executing programs and partnerships with a keen eye on ROI and KPI's - optimizing and maximizing results every step of the way.
In her epis…
playlist_add
Jan 10, 2023
S3 Ep11: How to be Yourself Online and Land Your Dream Job
It's the New Year New Job (and more!) episode featuring Your Favorite Technical Recruiter, Jennifer Magley, Talent Advocate for Averity.
In this episode you'll hear Jennifer's tips for how to be yourself online and land your dream job - and so much more! She taps into her experience as recruiter and as a
Speaker, Emcee, Former Professional Athlete, NCAA Division I Head Coach, and Entrepreneur.
This woman is on FIRE!
She is a dynamic authentic leader whose has been making waves of impact throughout her career and we're here for it. She has received national media coverage most notably by Forbes, USA Today, US News & World Report, CNN, ESPN, Foundr Magazine, and Thrive Global. In 2021 she was the Host for the United Nations Global Film Festival, Master of Ceremonies for the Indianapolis Monumental Marathon, and was named "Woman of The Year" by Pass The Torch For Women Foundation. Her leadership fable "How To Be Queen" was released last spring and is a top selling book for Archway…
playlist_add
Jan 3, 2023
S3 Ep10: Building Your Brand and Amplifying Your Impact with Courtney Carter
In this episode you'll join Shauna Griffiths catching up with her long-time friend - the highly respected leader within the sports, media, and entertainment landscape, Courtney Carter - CEO & Founder of Carter Media Group (CMG).
Courtney has built a prodigious reputation by realizing the value within the breadth and depth of her experience across industries. With over 20 years of proven success in the NBA/WNBA, MLS, ESPN, CAA, and her own CMG, she has helped drive over $250M in revenue and packaged, sold or produced multiple campaigns, shows and films.
Twice named a top entertainment executive by Business Insider, Courtney’s emergence as a leading intersectional architect behind some of the world’s most beloved properties and talent is a direct result of her ability to identify cultural shifting brands, platforms and partnerships.
Courtney’s innate desire to be an active part of brand, IP, and its future communities recently led her into angel investing as well as the web3…
playlist_add
Dec 20, 2022
S3 Ep9: The Future of Work: How A.I. is Transforming the Workplace
George Swisher is one of the most remarkable, forward-thinking, impact making people in the game.
He's a Business Transformation & Change Management Executive with a foundation as a marketing entrepreneur & management consultant. He's got a 15-year track record of improving company performance, shifting cultures through change management, and strategic growth for mergers & acquisitions.
George is currently Co-Founder of changeforce.ai, a software platform that helps leaders lead organizational change more precisely by analyzing sentiment of company objectives in real-time.
Tune in to George's episode of THIS. with Shauna Griffiths to learn from his evolution - AND for some real talk about entrepreneurialism, AI, leadership and blind spots and a whole lot more!
00:09 - Shoutout to Sponsors
00:23 - Guest Intro
00:59 - How Shauna Got to Know George
01:38 - George Shares a Little About Himself and ChangeForce.ai
03:25 - Types of Companies ChangeForce.ai Work With
04:07 -…
playlist_add
Dec 13, 2022
S3 Ep8: How to Make a Living Doing What You Love
Meet Executive Coach, Leslie Harris, who is dedicated to providing guidance that makes a real impact in the lives and careers of business leaders. He draws on his three-decade career as a trader in the financial markets to help get executives comfortable with taking smart risks and driving effective change.
An MBA graduate from The Wharton School, Leslie is certified as a Professional Co-Active Coach (CPCC) from the Coaching Training Institute (CTI) and is a member of the International Coaches Federation (ICF).
Leslie has coached many executives - including the host of our show, Shauna Griffiths - and rising stars through various phases of their personal and professional development. They come from diverse industries and professions including financial services, law, marketing, media, entertainment, architecture, and design. Executives have come to count on him as a key advisor for some of the most important decisions they make.
Coach Leslie is a GAME CHANGER. His episode is not…
playlist_add
Dec 6, 2022
S3 Ep7: How Meka Morris is Influencing the World of Baseball and Sports.
Meka White Morris, is the Executive VP and Chief Revenue Officer of the Minnesota Twins. She is IN-CRED-IBLE and she drops all the gems in this episode of THIS. with Shauna Griffiths.
Want to know a bit more about Meka? Meka is a Connector, Marketer, Consultant, Business Advisor and Investor. She joined the Twins in August 2021 as the club’s first-ever SVP, CRO and was named EVP on January 6, 2022. She leads the organization’s collaborative efforts to drive continued business growth and development, with a specific focus on the exploration and optimization of potential new and evolving revenue streams. Meka is also a member of the Sports Business Journal’s 2021 “Forty Under 40” class.
Meka Morris is absolutely UNSTOPPABLE and we're here for everything she is doing to create positive impact and evolution in the sports industry and in this world.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Found…
playlist_add
Nov 15, 2022
S3 Ep6: From Pandemic Grad to Milwaukee Bucks Manager of Global Partnerships
We were lucky enough to sit down with and get some inspiration and wisdom from Next-Gen Leader, Mia Len, Manager of Global Partnerships for the Milwaukee Bucks.
Mark our words, People, there is no stopping Mia Len. We are simply in awe of her grace, poise, energy and fearless pursuit of her journey.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners Hijinx Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:30 - Guest Intro
02:16 - Mia’s Career and Evolution
08:40 - Going From Ticket Sales to Corporate Sales
16:16 - Lessons from Great Leaders
24:05 - The “Female” Seller
30:31 - Power of Partnerships with the Bucks
40:20 - Tips for Anyone Coming Up in the Industry
43:43 - Tips for Older Generation
47:08 - Final Takeaway
playlist_add
Nov 8, 2022
S3 Ep5: I went into eSports and this happened (Amazing!)
Had a great time with Leonard Edwards, VP & Head of Global Partnerships at Evil Geniuses - one who knows exactly what it takes to succeed.
In this episode, Leonard touches on his leadership style, his evolution over the years, and work in eSports.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests.
Special thank you to our Founding Partners Hijinx Agency, Felicia Hall Allen & Associates, and 6to8.io Digital.
00:29 - Guest Intro
01:35 - Leo Talks About His Leadership & Role at Evil Geniuses
08:00 - Psychological Safety & the Hiring Process
10:00 - Leo’s Evolution and Why eSports
26:31 - Women and Minorities in eSports
31:31 - Evil Geniuses and Brands they are For
36:52 - Gems for the Audience
playlist_add
Nov 1, 2022
S3 Ep4: How to be a Great Leader with Lynn Altman
We had the privilege of speaking with Lynn Altman, President of Brand Now, a fearless, innovative leader and brand builder for this episode.
Her thoughts on, and approach to organization and leadership are timeless. This is a must listen.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests! ⬇️
* Spotify 👉 https://lnkd.in/dkfj-p2b
* Apple Podcasts 👉 https://lnkd.in/dMNVz5iP
* Google Podcasts 👉 https://lnkd.in/dgA3adAm
* YouTube 👉 https://lnkd.in/gfAaGgFz
playlist_add
Oct 25, 2022
S3 Ep3: Natalie White is Taking Women's Basketball By Storm
Real Talks with Real Leaders! Super excited for this episode with Natalie White of Moolah Kicks. She's been making some big moves in Women's Hoops.
In this episode, we dive into Natalie's journey and the steps Moolah Kicks is taking to improve the landscape for Women's Hoops.
Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
00:00 - Partners Acknowledgement
00:25 - Guest Intro
00:50 - How Shauna Met Natalie
01:51 - Natalie Tells us About Moolah Kicks
06:46 - The Impact Natalie is Making on the Sport
12:37 - Natalie’s Relationship with Dick's Sporting Goods and other Competitors
15:51 - Sneak Peek into New Product Release
18:51 - The language of the brand
20:16 - Natalie’s Evolution as a Leader
26:49 - Impact of Being in the Spotlight on Natalie
29:19 - The Impact of Previous Generations
31:38 - One Final Takeaway for the Audience
32:53 - Wrap Up
playlist_add
Oct 18, 2022
S3 Ep2: Meet The First African American Woman To Own And Operate A North American Professional Basketball League (Amazing!)
Evelyn Magley is the first African American woman to own and operate A North American Professional Basketball League. She is doing it all as CEO of The Basketball League.
In this super insightful episode, Evelyn and Shauna talk about The Basketball League, its mission, vision, rise, and the impact it’s making in the lives of young men in communities across the United States and now into Canada.
Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
playlist_add
Oct 11, 2022
S3 Ep1: The Secrets How To Work With The NBA (AMAZING INSIGHTS!)
Our featured guest this week is Eric Perugini, Chief Commercial Officer at NBALAB. In this episode, Eric talks about his career journey to becoming Chief Commercial Officer at the NBALAB, what they do at the LAB, who they are for and much more.
Like and subscribe so you never miss an episode of THIS. with Shauna Griffiths and her guests! Special thank you to our Founding Partners CMD Agency, Felicia Hall Allen & Associates, and 6to8 Digital.
playlist_add
Sep 20, 2022
S2 Ep29: Xavier Jackson on his passion for helping athletes and former athletes achieve in business
Xavier Jackson is the President of Coinlete and the Founder & CEO of Bizlete
In this episode, Xavier talks about:
* How he created Coinlete and Bizlete, who they’re for, and how they’re connected
* What abundance means to him and how he applies it to his life
* What his transition was like from athlete to businessman
* The importance of continuous growth and evolution And much more!
playlist_add
Sep 13, 2022
S2 Ep28: B.J. Evans on the importance of creating lasting relationships
B.J. Evans is the Vice President of Basketball Communications at Cleveland Cavaliers
In this episode, B.J. talks about:
* His philosophy on meeting new people and staying in touch
* Where he gets his work ethic
* How much he values his impact on the next generation
* Staying true to yourself in the professional world And much more!
playlist_add
Sep 6, 2022
S2 Ep27: Jennifer Matthews on getting the most out of everything: your job, network, and more
Jennifer Matthews is the Vice President of Brand Strategy at FanDuel
In this episode, Jennifer talks about:
* What FanDuel is, and who they’re for. Hint: there’s a little something from everyone
* What a day in her life looks like in this role
* Her leadership style and how remote work plays a part
* Why knowing what you want to get out of a job is important
* A little preview of FanDuel’s upcoming NFL Campaign And much more!
playlist_add
Aug 23, 2022
S2 Ep26: Deonte Holden on maximizing whatever success looks like to you
Deonte Holden is founder and Senior Manager of Strategic Marketing at LAW OF ATHLETE
In this episode, Deonte talks about:
* What Law of Athlete is, and how it was founded
* What defines success
* His personal and professional journey
* Not just taking advantage of opportunities presented to you, but creating your own opportunities
* The 12 Laws to maximizing your success And much more!
playlist_add
Aug 16, 2022
S2 Ep25: Gerard Littlejohn and John Bonney on Breaking into the Sports Industry
Gerard Littlejohn is the Senior Director of Partnerships and Social Impact at GMR Marketing and Board Chair at Sports Biz Camps. John Bonney is an up-and-comer in the sports industry and an Alumni Engagement Intern with Sports Biz Camps. Together in this episode they talk about breaking into the sports industry and how Sports Biz Camps has helped!
playlist_add
Aug 9, 2022
S2 Ep25: Oleg Lougheed on Facing Your Fears
Oleg Lougheed is the Executive Director of Overcoming Odds and Host of the Overcoming Odds Podcast
In this episode, Oleg talks about:
* His evolution and his view that there is no end to growth
* What his biggest fear is
* The idea that everything is neutral – it's just information
* Challenging your own assumptions and expectations
* Learn more about his mission at https://www.overcomingodds.today/ And much more!
playlist_add
Jul 26, 2022
S2 Ep24: Tony Lopez on Crypto Currency and Responsible Leadership
Tony Lopez is the Head of Strategic Partnerships & Leadership Coaching at Dynamis Group & the Owner of The Responsible Leader
In this episode, Tony talks about:
* Leaving the traditional finance industry and getting into crypto
* What bitcoin actually is
* His personal journey of self-reflection and growth
* His advice for getting into crypto and avoiding scams
* Being a responsible leader And much more!
playlist_add
Jul 19, 2022
S2 Ep23: Daniel Bernard on Keeping your Perspective
Daniel Bernard is an Investor and Venture Partner at Mindspring Capital
In this episode, Daniel talks about:
* How living and working in different countries throughout his life countries molded him
* The transition of his career from sports data to investing in sports technology
* His natural lack of fear of the unknown
* Making sure that when you’re leading, it’s not about you
* The importance of perspective And much more!
playlist_add
Jul 12, 2022
S2 Ep22: Tiffany Castagno on Curating Your Company’s Culture
Tiffany Castagno is an HR Curator of Culture and the Founder & CEO of CEPHR
In this episode, Tiffany talks about:
* What led to her founding CEPHR and what they do
* Perception vs. Reality when it comes to HR
* The importance of being adaptable
* Giving others (and yourself!) grace
* How employees also play a part in company culture And much more!
playlist_add
Jun 21, 2022
S2 Ep21: Keyonte Frager on Going from Being a Student Athlete to the Real World
Keyonte Frager is a young professional and sports brand manager
In this episode, Keyonte talks about:
* What it’s like going from being a student athlete to a business professional
* His love of connecting athletes with their brands
* What drives him
* Adapting to new cities, new people, and new jobs
* What he would want the older generation to know
And much more!
playlist_add
Jun 14, 2022
S2 Ep20: Paula Beadle on Taking a Step Towards Your Goals Everyday
Paula Beadle is the CEO of Caravel Marketing, Inc.
In this episode, Paula talks about:
* How her entrepreneurial spirit helped her found her company, Caravel
* Using the Power of 3 to set your priorities
* Building a meaningful partnership
* Her Sponsorship Mastery Conference
* Women’s progress in the industry And much more!
playlist_add
Jun 7, 2022
S2 Ep19: Emily Jaenson on Being a Female Leader in Sports
Emily Jaenson is a Sports Marketing Leader, Podcast Host, and former GM of the Reno Aces.
In this episode, Emily talks about:
* How networking helped her career transformation
* Why one of the best things you can do is to bet on yourself
* Some things to remember to beat imposter syndrome
* Why she started her podcast, Leadership is Female
* Her experience giving a TEDx talk on confidence – while feeling nervous herself And much more!
playlist_add
May 17, 2022
S2 Ep18: Skylar Whitman and Jayme Floyd Building a Career in Sports
Skylar Whitman and Jayme Floyd are the creators behind @JaymeandSky on Instagram and TikTok
In this episode, Jayme and Sky talk about:
* How and why they started their Jayme and Sky TikTok account
* The importance of networking
* The ins and outs of advancing your career by relocating
* Embracing social media both personally and professionally
* Their favorite teams and players
* Some of the women in the industry that they look up to And much more!
playlist_add
May 10, 2022
S2 Ep17: Alex Oh and Nikolay Borisov on Social Journaling and Culture Design in the Workplace
Alex Oh and Nikolay Borisov are the founders of Ohlay, a culture design studio.
In this episode, Alex and Nikolay talk about:
* Making work suck less
* Trusting each other, themselves, and the work they’re doing
* What Ohlay is all about and who they’re for
* How part of being a leader is really just holding space for others to thrive AND!
* Shauna tries social journaling during the episode
playlist_add
May 3, 2022
S2 Ep16: Eric Kussin on Mental Health
Eric Kussin is the Founder of #SameHere Global and a Mental Health Advocate
In this episode, Eric talks about:
* The idea behind #SameHere: everyone is a part of this group because everyone is affected by mental health
* Individuals leading with their story, rather than their disorder
* The importance of leaders, particularly in business, being willing to share their mental health stories
* How people can get involved with #SameHere
* The different ways you can (and should!) work to build your mental health ...And much more!
Learn more at: https://samehereglobal.org/
playlist_add
Apr 19, 2022
S2 Ep15: Ryan Sawrie on Digital Marketing
Ryan Sawrie is a digital strategist and the founder and chief strategist of Digital Zeal.
In this episode, Ryan talks about:
* The importance of being your authentic self, and the conflict that’s arisen when he strayed from that
* Why he decided to start his company, Digital Zeal
* Focusing on being an expert at learning rather than an expert in one thing within your field
* The inspiration and motivation behind writing his book, “Build Your Digital Strategy”
* The parallels he sees between distance running and digital marketing
...And much more!
playlist_add
Apr 12, 2022
S2 Ep14: Jai Kensey on Giving Back to the Community and Manifestation
Jai Kensey is a community relations professional and the Director of Social Impact at Green Thumb Industries.
In this episode, Jai talks about:
* Building the plane as she’s flying it at her role with Green Thumb Industries
* The effect of the War on Drugs on Black and Brown communities and how the cannabis industry should be serving these communities
* Treating the non-profits partners she works with as clients
* How manifestation and seeing strong women in positions of power impacted her career trajectory
* Having it all: a career, a family, and the power to take risks ...And much more!
playlist_add
Apr 5, 2022
S2 Ep13: Tony Schiller on Active Listening and Being Present
Tony Schiller is the Executive Vice President at Paragon Marketing Group.
In this episode, Tony talks about:
* When his entrepreneurial journey began (it’s earlier than you think!)
* Giving others (and yourself) grace as part of being a leader
* The importance of being a good partner both internally and externally
* His mind, body, spirit, wellness journey
* Being present and energetic doesn’t mean being the loudest in the room ...And much more!
playlist_add
Mar 23, 2022
S2 Ep12: Austin Patry on Entrepreneurship
Autin Patry is a young entrepreneur and co-founder of Rollin' n Bowlin' Fresh Foods.
In this episode, Austin talks about:
* When his entrepreneurial journey began (it’s earlier than you think!)
* What he learned from the other ideas he had before founding Rollin' n Bowlin' that didn’t work out
* Why impacting the next generation of student entrepreneurs is so important to him
* What he thinks of the naysayers
* Being able to let go of certain parts of the business in order to grow others ...And much more!
playlist_add
Mar 17, 2022
S2 Ep11: George Bradt on Leadership, Happiness, and His Journey.
George is an executive onboarding expert and author/co-author of 11 business books and 750+ articles for Forbes.com
In this episode, George talks about:
* The three ‘goods’ of finding happiness
* Different types of successful leaders
* How his company, PrimeGenesis, has reduced leadership 18-month failure rates from 40% to less than 10%
* Examples of the work he’s done, including with the Red Cross disaster response
* Why we need more other-focused leaders in the world ...And much more!
playlist_add
Mar 10, 2022
S2 Ep10: Our Second Women’s Panel in honor of Women’s History Month!
Our follow-up episode features five more incredible female leaders to talk with Shauna about finding your voice as a powerful woman in a male-dominated world!
In this episode, we talk about:
* The evolution of women in business - from Bachelor Syndrome to lifting each other up
* Best practices for implementing DEI and being the token hire
* Taking what you’re learning in DEI conversations and actually applying it
* Finding people to champion you, and championing others in return
* Dealing with imposter syndrome and finding your voice
* Another round of Actually Curious – What are you willing to fight for and why? ...And much more!
playlist_add
Mar 6, 2022
S2 Ep9: Merl Code on his real talk behind the NCAA basketball scandal
A Special Episode featuring Merl Code and his real talk behind the NCAA basketball scandal that he wrote about in his book, Black Market, that also sent him to federal prison just days after recording THIS with Shauna.
If you read about him in the headlines that’s not the whole story. In this episode you’ll hear Merl’s side of story in his own words and you’ll get a bit more than he shared in his book.
In this episode, Merl talks about:
-How Merl and Shauna know each other
-His evolution in the game of basketball
-What he thought his job was
-What he says happened
-How it ended with him being sentenced to 9 months in Federal Prison
-His mental game through it all including during his time in prison
-Why he wrote the book and the impact he’s wants to make
...And much more!
playlist_add
Mar 3, 2022
S2 Ep8: Our First Women’s Panel in honor of Women’s History Month!
In this episode we brought together seven amazing, badass, female leaders to talk with Shauna about all things being a powerful woman in a male-dominated workplace!
In this episode, we talk about:
* The evolution (or lack thereof) of women in the workplace
* Best practices for implementing DEI in the workplace and how it has fallen short in some cases
* How everyone needs to hold themselves accountable to make a change
* The importance of language during these critical conversations
* Finding your voice
* And we had to play a round of Actually Curious – What are you willing to fight for and why? ...And much more!
playlist_add
Feb 17, 2022
S2 Ep7: Amy Scheer on Finding Your Voice, Your People, and Your Place
Amy an is experienced and award-winning Sports Executive and the current Vice President of Business Operations at Connecticut Sun.
In this episode, Amy talks about:
* Raising your hand at work and becoming a jack of all trades
* Learning something from everywhere you work
* Separating the story you’re telling yourself from reality
* What’s improved for women in the sports industry and what still needs work
* How more brands are beginning to see the value in women’s sports
* What’s coming for the Connecticut Sun this year ...And much more!
playlist_add
Feb 10, 2022
S2 Ep6: Shannon Hughes on Staying True to Yourself
Shannon works in Strategic Communications for Climate Intelligence with RMI. She talks passionately about staying true to who you are and how everyone can make a difference.
In this episode, Shannon talks about:
* Her very nonlinear career and personal journey to get to RMI
* What RMI does and how you can support them in their mission to fight the climate crisis
* The importance of equity when creating climate change laws so as to not leaving half the world behind
* What ‘applied hope’ is and how you can practice it when you’re feeling hopeless
* Always staying true to yourself no matter what the world thinks ...And much more!
playlist_add
Feb 3, 2022
S2 Ep5: Michael Taylor on the Importance of Mindset
Michael is an experienced account executive and founder of the content series, Keeping it 100! Michael’s authenticity and realness in everything he talks about are truly inspiring throughout this episode!
In this episode, Michael talks about:
* His career evolution and his personal evolution
* Selling at work and in life
* What made him want to start his content series, Keepin’ it 100
* Navigating the boardroom when you don’t feel like you fit in
* Working on your mindset every day, and little things you can do to improve it
* The benefits and pillars of self-distancing ...And much more!
playlist_add
Jan 27, 2022
S2 Ep4: Adrienne Ankola-Rochetti on Being Comfortable in Her Own Skin at Work
Adrienne, Vice President, Social Impact at CSM Sport & Entertainment, sits down with our founder and CEO Shauna (Sikorski) Griffiths to talk about:
* Her career journey
* Her identity going from ball player to professional
* Being comfortable in her skin and being out at work
* Her leadership style, and why it works for her
* Trends she sees in the marketing and partnership space And much more!
playlist_add
Jan 20, 2022
S2 Ep3: Hannah Altenburg on Tough but Fair Leaders
Hannah is an up-and-coming strategic marketing professional and brings so much knowledge to the table as a Next Gen guest! She's currently a Lead Marketing Specialist at Serial 1 Cycle Company.
In this episode, Hannah talks about:
* Her current role at Serial 1 how she got there with no background in bikes or motorcycles
* Working in a male dominated industry
* Tough but fair leaders
* Moving away from home for the first time
* Generational stereotypes ...And much more!
playlist_add
Jan 13, 2022
S2 Ep2: Elisa Padilla on Paying It Forward.
Elisa is an award-winning marketer, brand builder and content creator. She’s also the founder of @kickitbyep, a live lunchtime conversation series designed to educate, inspire and pay it forward.
In this episode, Elisa talks about:
* What inspired her to create Kick it by EP
* How she keeps inspiration, education, and paying it forward at the forefront of her brand
* Her views on leadership and coming from a place of compassion with those you lead
* Being honest with your intentions
* Her illustrious marketing career
* What brands and properties should do more of
...And much more!
playlist_add
Jan 6, 2022
S2 Ep1: Michael Tennant on Meeting People Where They’re At.
Michael is the founder of Curiosity Lab as well as the creator of Actually Curious™, a card game that brings people together while teaching active listening and empathy.
Michael talks about:
* His journey to founding Curiosity Lab
* How Actually Curious was developed and grew from the desire to help people connect
* Meeting people where they’re at with empathy
* Finding out what matters to you
* The ins and outs of hustle culture
* Being in tune with your body and feelings
...And much more!
playlist_add
Dec 21, 2021
S1 Ep17: THIS. With Shauna Griffiths | Featuring Laura Rodriguez
Laura is currently the Southeast Area Sales Manager at Lemon Perfect – she and Shauna chat about her journey so far....and what a journey it’s been!
Laura talks about:
* Moving to America from Bolivia as a child
* Then moving to New York as a young adult to follow her dreams
* Starting her career at The Lemon Perfect Company and moving back to Miami
* Seeking out change instead of just letting change happen to you
* Social media vs. reality
* The importance of building relationships ...And much more!
playlist_add
Dec 16, 2021
S1 Ep16: THIS. With Shauna Griffiths | Featuring Lea Endres and Dae Levine
Lea Endres and Dae Levine both work at NationBuilder, a company that provides products and services for leaders to help power nonprofits, movements, advocacy groups, and political campaigns as they build the future.
Lea is a co-founder and the CEO at NationBuilder and Dae is the VP of Marketing and Communications. In this episode they talk about:
* The individual journeys that led them each to NationBuilder
* What it’s like switching careers and moving to a very different and unexpected industry
* Finding the right people to work with such a unique and specific brand
* The complex feelings of doing extremely meaningful work every day
* Making the choice every day to be a leader
* What next year looks like for NationBuilder
playlist_add
Dec 9, 2021
S1 Ep15: THIS. With Shauna Griffiths | Featuring Julian Valentin
Julian is the head of brand marketing at opendorse. He’s also a former professional soccer player and worked with the Colorado Rockies for over 10 years doing everything from writing to social media – he's truly a jack of all trades!
In this episode, Julian talks about:
* What opendorse is all about and what drew him to working there after being at the same organizations for over 10 years
* Diving into his profession before he knew how to swim in the professional world and how he figured it
* The skills that translated from the athletics to business world
* His leadership style and how it’s personalized for different people
* Balancing family and work life
* Of course, we had to ask about his favorite soccer teams
playlist_add
Dec 2, 2021
S1 Ep14: THIS. With Shauna Griffiths | Featuring Felisa Israel
Felisa Israel is the principal owner of 10 Fold Entertainment and the co-founder and lead instructor of Impact Internship at IMPACT Learning Institute. She also served nearly a decade as the director of live programming and entertainment at the NBA. Tune in to learn how she got to where she is today.
In this episode, Felisa talks about:
* Her journey from the team side, to the NBA, to founding her own company & her cross-country moves along the way
* How understanding others contributes to being an effective leader
* The importance of honesty and authenticity in forming relationships and connections (which includes an incredible Whitney Houston story)
* How wanting to give back helped inspire her to start the IMPACT Internship
* She gets very real about her desire to be a mother and her infertility journey
playlist_add
Nov 22, 2021
S1 Ep13: THIS. With Shauna Griffiths | Featuring Felicia Hall Allen
We're releasing this oldie but goodie in honor of Felicia Hall Allen becoming a founding partner!
In this can't miss episode Felicia shares:
👉 her perspective on paving the way as a black woman in the sports and entertainment industry including working for NIKE, and leading a WNBA (Women's National Basketball Association) team at the age of 30
👉 her passion for racial, social and economic justice related to her role as a founding member of Advancement of Blacks in Sports
👉 a look into her companies Felicia Hall & Associates and A STEP UP (a professional development arm for college coaches),
👉 her role with BaseLine Performance Finance Ltd.
playlist_add
Nov 18, 2021
S1 Ep12: THIS. With Shauna Griffiths | Featuring Annika Florio
Annika is a Front Office Sports Rising 25 award recipient, part of the Sports Business Journal Mentorship Program and an Associate Manager of Partnerships at the Drone Racing League – this woman is DRIVEN! Listen to what fuels her and how she got to where she is today and what she’s looking forward to next.
In this episode, Annika talks about:
* Her journey from college to where she is now
* What the Drone racing league is all about and what drew her to it
* How great leadership and an amazing team help fuel her
* Her shift from marketing and sales into partnerships
* Planning vs. organic growth in regards to career advancement
* What’s coming up for the Drone Racing League in 2022
playlist_add
Nov 11, 2021
S1 Ep11: THIS. With Shauna Griffiths | Featuring Sabrina Carrozza
Sabrina brings 20 years of communications experience to her roles as agency CEO, strategic advisor and adjunct professor. She shares all her secrets and the lessons she’s learned from working with some of the biggest and fastest-growing brands including FC Barcelona, LaLiga, Drive by DraftKings, FC Bayern Munich, Facebook, Google/YouTube, DAZN, The Mom Project, and so many more.
In this episode, Sabrina talks about:
* Her career trajectory so far
* How having a breadth of experience before starting her business lead to her success
* The shift in PR to be more of a conversation with the audience rather
* Juggling being a mom, wife, and having her own company
* Working with clients that disrupt and change the industry
playlist_add
Nov 4, 2021
S1 Ep10: THIS. With Shauna Griffiths | Featuring Jacob Brown
From homelessness to #FailingForward - Jacob is a former professional athlete turned businessman, entrepreneur, inspirational speaker and the Executive Vice President of Element5 Digital, a branding and web design + development agency in Metro Detroit.
In this episode, Jacob talks about:
* All the ups and downs of his career
* Remembering all the people that helped you along the way, and extending that courtesy to others when you make it
* Dealing with Imposter Syndrome
* Striving for progress, not perfection
* The importance of how you speak to yourself
playlist_add
Oct 28, 2021
S1 Ep9: THIS. With Shauna Griffiths | Featuring Lydia Knoll
THIS. With Shauna Griffiths | Featuring Lydia Knoll
Lydia works in Communities & Impact at adidas. She and Shauna were brought together by the Sports Business Journal Game Changer Awards and the CSM Sport & Entertainment Mentoring Challenge - and we're so thankful that they were because this episode is so insightful. Listen up, there's a lot to learn from the next generation!
In this episode, Lydia talks about:
* Her career evolution so far from Indiana University to adidas and how her values and passions changed along the way
* Finding her core values and aligning her career to them
* Generational stereotypes
* Her advocacy for social and climate justice and the intersectionality between the two
* The type of leaders that have had the greatest influence on her
playlist_add
Oct 21, 2021
S1 Ep8: THIS. with Shauna Griffiths | Featuring Alicia Jeffreys
Alicia is the Senior Vice President of Marketing at the Detroit Pistons. We’re talking all things rebrand and evolution this week as REAL TALK becomes 𝘛𝘏𝘐𝘚. 𝘸𝘪𝘵𝘩 𝘚𝘩𝘢𝘶𝘯𝘢 𝘎𝘳𝘪𝘧𝘧𝘪𝘵𝘩𝘴, Alicia shares how her Pistons are relaunching their brand this season and really being a team of the people in the heart of Detroit.
In this episode, Alicia talks about:
* Her career evolution starting with the love of the game but not being able to play (being 5 ft. tall has 𝘴𝘰𝘮𝘦 drawbacks)
* Coming from an immigrant family and how that inspired her to work hard, make sacrifices, and be appreciative of everything
* How she balances work and personal life, and how her personal life grounds her and helps her relate to her team
* The importance and the benefits of having diversity in the workplace
* Some behind the scenes insight on the Detroit Pistons new relaunch
playlist_add
Oct 14, 2021
S1 Ep7: REAL TALK | REAL LEADERS with Nick Knezevich
Nick is a Project Management Supervisor, at Ulteig. His love of playing outside – especially mountain biking – fueled his initial interest in the renewable energy industry, but he knew he didn’t want to be an engineer or scientist, so he went the management route. It just goes to show, there’s always a way to do what you love!
In this episode, Chris talks about:
* His journey to the renewable energy industry
* What he wants to do next in the space
* Leadership and some challenges that he's experienced as a newish leader
* And of course, we had to talk about mountain biking!
playlist_add
Oct 7, 2021
S1 Ep6: REAL TALK | REAL LEADERS with Chris Todd
Chris is the VP of New Business, North America at YouGov. His resume includes a stint as a professional baseball player, time in sales, and business development – but when it comes down to it, he’s driven by getting to know people on a genuine level and learning what makes them tick.
In this episode, Chris talks about:
* His career journey from pro baseball player to business development
* Loving not just what you’re doing, but the way the business is conducted
* Why finding out a job is not suited for you is a good thing
* Where his love of research stems from
* Current trends in data and tracking and what’s changing in the industry
playlist_add
Sep 30, 2021
S1 Ep5: REAL TALK | REAL LEADERS with Lisa Hyman
Lisa is a Co-Founder at goodDog and Broadsheet. Her resume includes stints in journalism, politics, social advocacy, and startup incubation – but when it comes down to it, she’s a storyteller.
In this episode, Lisa talks about:
* Her journey to founding Gooddog and what it means to her
* Finding what you like to do and what you’re good at
* Finding your voice and also how to handle when your voice wavers
* How her worldview shifted when helping launch the WNBA with a women-powered team
* Knowing when to leave a position – and that it can be the best thing for everyone involved
* Understanding that your business (and you) might not be for everyone – and that’s good!
playlist_add
Sep 23, 2021
S1 Ep4: REAL TALK | REAL LEADERS with Felicia Sullivan
Felicia is a Marketing Executive, Author, and kind of a "Jill of all trades" as she says, but more than anything she's a storyteller. In this episode, her and Shauna talk about:
* What drives her creativity
* How her constant curiosity has gotten her to where she is today
* What it's like to have to be "on" all the time
* Aligning your actions with your values
* How to price your services (and not feel bad about it)
* Giving yourself grace
playlist_add
Sep 16, 2021
S1 Ep3: REAL TALK | REAL LEADERS with Scott Hauman
Scott is the Chief Innovation Officer at The Integer Group where he’s responsible for creating, developing, executing, and sustaining innovative and transformational initiatives - he’s an expert at all things value creation through innovation and transformation!
In this episode, Scott talks about:
* His personal evolution to get to where he is today
* The transformation he saw at The Integer Group as well as in shopper marketing agencies as whole
* His 100% human centered leadership style
* Scott also gives us retail, consumer, and agency trends that he sees coming! (And he's in the business of innovation so you don't want to miss this.)
playlist_add
Sep 9, 2021
S1 Ep2: REAL TALK | REAL LEADERS with Rachelle Patel
Rachelle is a Director of Marketing and Partnerships at Laureus, a global sports-based charity that works to improve the lives of young people and whose first patron was Nelson Mandela, who said, "Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This is something Rachelle really believes. Anyone can and should use #SportForGood to improve the world.
In this episode, Rochelle talks about:
* Her personal evolution to start working at Laureus and how her journey continued when she got there
* Laureus’ founding and evolution and how the organization operates
* What makes a good brand partner, not just at Laureus, but anywhere
* How COVID affected the organization and the changes they implemented to continue to help their communities
* How everyone can use #SportForGood
playlist_add
Sep 2, 2021
S1 Ep1: REAL TALK | REAL LEADERS with Perry Maughmer
SLG CEO and Founder, Shauna Griffiths, talks to Perry Maughmer about Relentless Leadership and what being relentless means to him. They also chat about the importance of leadership as well as some of the misgivings. And of course, we had to mention his t-shirt game!
playlist_add