120: The A2Z of B2B Marketing Part 20: T is for Tactics
Play • 43 min
Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached T.  T stands for Tactics.  

B2B Marketer Dave Stevens hears from five experts on the topic today:  Marketing Consultant at xbim Clair Porteous, Head of Marketing at Momentum Alexandra Koenig, Head of Marketing at 8 Associates Greg Hart, CMO and Co-Founder of Leadoo Marketing Technologies Santtu Kottila, and Founder and CEO of Digital Whiskey Peter Byre.
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