The Digital Tourism Show
Chris Torres
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Learn from the industry's top business and marketing experts.
The Digital Tourism Show is a tourism marketing advice podcast covering topics form business development, brand awareness, growth, and online marketing.
Every episode has one aim, to help you grow your business and better understand your customers purchase journey.
Available episodes
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Jun 9, 2022
278: The Last Ever Digital Tourism Show?
Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more videos, podcasts, articles and marketing advice! Stay tuned to find out more.
Many of you are probably aware that myself, Pete Syme and Mitch Bach took over the Tourpreneur community and podcast from Shane Whaley as he starts a new career over at Fareharbor.
The three of us are about to launch an obscene amount of content that will help every Tour Operator understand many aspects of their business with one aim: to increase their profit margins. Because of this, it makes no sense for me to continue with The Digital Tourism Show as this, and more content, will be recorded for the Tourpreneur community and under the Tourpreneur brand.
This is somewhat of a bittersweet moment as my podcast and videos have helped many over the last 5-6 years. But rest assured my thoughts and advice will not stop and will actually increase… it will just under a different name.
Now if you are wondering about all the existing Digital Tourism Show you do not need to worry as all existing content will remain online so you can always refer back to past episodes.
I do have one ask of you…
So you can continue to receive lots of free advice, not just from myself, but from Pete Syme, Mitch Bach and the many speakers and operators in our community, please do join the Tourpreneur Facebook Group. This will be my new home as my Digital Tourism Show Facebook Group will also close in the coming weeks.
So thanks to all of you for helping make the Digital Tourism Show a success and hope you continue to join me at my new home on Tourpreneur.
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Apr 27, 2022
277: The Ongoing Issue with Sales and Marketing Tracking and Why Res Tech Must Change!
Anyone who deals with sales and/or marketing has known for a while now that tracking the consumer journey from start to finish is becoming nigh on impossible because of the changes from platforms like Facebook and companies like Apple.
It is now impossible to track across domain names, which means tracking over a booking widget or separate booking URL is no longer possible. But there is a simple solution to this problem that Res Tech and booking platforms MUST implement if they wish to aid their customers and partners in generating more bookings through their systems.
What is the current issue?
Most operators who use the likes of Fareharbor, Bokun, Trekksoft, Checkfront, Rezdy, PeekPro or any of the other popular booking platforms will be familiar with the widget that is added to a website. This works by adding a button and/or a snippet of code through a piece of Javascript. When clicked, an iFrame containing the booking widget launches on the operator website or a calendar loads on a page that itself launches a separate window so the consumer can complete the booking.
Now the issue is, Facebook now needs you to verify your domain name to make tracking website interactions work properly. It also has to be a main domain name and not a sub-domain name.
Without getting too technical, the widget loaded from most booking platforms is from a URL on the res tech side within a container called an iFrame. As this is seen as a separate URL – one that you cannot verify on your own Facebook account – Facebook can no longer track your customers' interactions once they start the booking stage. This makes it impossible to know if they completed a purchase or where in that booking journey they may have dropped off.
Currently, it is mainly Facebook that has this issue. But this will eventually be implemented by the likes of Google and other platforms as global pressure on data tracking becomes more and more strict.
Facebook, and other platforms, have launched a way to track conversions using server side tracking. This means a server you set up, say on Google Cloud, can help claw back some of that missing data. But it will still not be as it was before, and still not entirely help with how most booking platforms are currently set up. Server side tracking is also a lot harder to set up for the non technical folks and may cost you a small monthly fee (or large if you get a lot of traffic).
There is an easy solution
Some platforms, like TourCMS or Rezgo, offer an API solution, so a developer can build you a bespoke, on-site booking process that would get around this issue. However, this can be an expensive endeavor to build and maintain. We did this back in the day for companies like Gray Line and Macs Adventure, amongst many others, when we used to develop bespoke websites. However, this solution is not viable for the vast majority of operators.
The easy solution, from what I can see, is if these booking platforms allowed operators to add a ‘payment complete’ URL that redirected the consumer back to a booking confirmation or thank you page on the operator website. Now, while this may still not allow you to track the full journey, it would allow you to track if that customer who visited a product page completed a purchase on your site.
Some res tech may say this could stop any upsell opportunities, but another simple solution is to embed an iFrame into the thank you page that could still pull in upsell experiences and add-ons. By going to this page, the Facebook Pixel may have the opportunity to even pull in the sale price of that booking.
This simple solution would allow for more insights into the ads or content that inspired that consumer to make the booking. That means marketing agencies like mine could create more of this content to create even more bookings and revenue for the operator and the res tech. For me, it is a no brainer that brings many benefits.
The likes of PayPal, Stripe and most other payment platforms allow you to set a “payment complete” URL and it is high time booking platforms followed suit. Those who do will find themselves being recommended by agencies and other partners, more so, than those who don’t.
If there is a good reason why booking platforms don't do this, please do tell me, but from where I am sitting, this solution, at least, must be implemented by all.
Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow
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Apr 7, 2022
276: Research Blog Titles For Content Inspiration
In this 5-min workshop I want you to research blog titles relating to your business to help give you inspiration for your own content.
Creating valuable, consistent content for your website is the number one criteria for better rankings on search engines like Google but a lot of business owners I speak to struggle to come up with ideas or know where to even start.
Most of you watching or listening to this episode are already storytellers. You do this day in, day out in front of your customers so creating content that will help inspire future customers should be second nature. When writing content, it is best to write as if you are speaking directly to one of your customers in your own tone of voice. But I do understand that writing content gives the fear to some.
Whether it is yourself or someone else that writes for you, looking at what is popular and engaging consumers right now will help you think of ideas for your own business.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join our Facebook group: https://www.facebook.com/groups/digitaltourismshow
I would love your feedback. Do you want to see more of these types of workshops? Do you prefer the interview style episodes or a mixture of both? What else would you like to see me produce that I am not currently.
Please do help me by completing this survey so I can produce content that you would specifically like to see: https://forms.gle/XMDJkDpTTHFnRE657
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Mar 31, 2022
275: Create a Poll for Quick Consumer Research
In this 5-min workshop, I want you to conduct some quick consumer research and ask your followers on your Facebook Page or Group a series of questions that could not only help you gain some amazing insights, but also give you ideas for new tours and experiences.
Knowing what your target demographic wants and desires can help you create experiences that they would love. For example, if you run a food tour experience, have you asked what types of food your Facebook followers prefer? How many are Vegan for example? What destinations do they prefer? By simply asking your audience, you can capture all these details and more while increasing your page's engagement rates.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join our Community: https://www.facebook.com/groups/digitaltourismshow
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Mar 24, 2022
274: How to Conduct a Quick Competitor Analysis for Free
When it comes to marketing your business, you do need to look at what the competition is doing that is both working well and what you feel you can do better. Conducting a full Competitor Analysis is both a time-consuming and expensive process, but there are ways you can gain invaluable insights for free, using a couple of online tools.
The first tool I want you to look at is SimilarWeb. This is a paid tool but you can set up a free trial which will give you some important insights into you and your competitors’ online presence. You can also use tools like Semrush and a few others, but some ask for your card details upfront, SimilarWeb does not.
Another tool I recommend is Facebook’s Ad Library. This is a relatively unknown tool that allows you to look at ads that are currently live from any Facebook and Instagram account across the world. This means you can look at your competitors’ ads, see what creative and offers they have currently running, and see how that compares with your own marketing strategies.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow
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Mar 17, 2022
273: How To Start Optimising Your Google Business Profile
Google Business Profile (GBP), formerly Google My Business, is the platform that gives your business the opportunity to show up on local or brand searches. But it is still under-utilised by most businesses I come across.
It is a platform that every local business owner should be aware of and use, given that the information you submit to your listing can appear in a number of different ways on the search engine, including the knowledge panel and maps.
Google Business Profile brings with it a whole host of benefits for local businesses, including helping them reach new customers, increase their overall visibility, and ensure that their customers can find information as easily and as quickly as possible.
Just remember: local searches go beyond the simple discovery of new businesses. Often, people are searching for directions, contact information, the busyness of locations, reviews, and more.
A Google Business Profile is effectively like having a free ad for your brand on Google. If someone searches your brand or keywords closely related to it, your listing takes up a 3rd of the screen’s real estate on desktop and sits between ads and organic search results on mobile. If you are old enough to remember, this is like the old premium listings in the Yellow Pages — but you don’t need to pay for this one! The amount of information you can display in your listing is incredible.
With this 5-minute workshop, I want you to set yourself a task by updating one aspect of your Business Profile each day. Once optimised, set yourself just 5-minutes per week to keep this updated with photos, videos and news. By doing so, you will increase your chances of your brand being found and increase your chances of gaining new customers.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow
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Mar 10, 2022
272: Sell your products on your Facebook & Instagram Accounts
Welcome to the Digital Tourism Show Episode 272 and in this 5-min workshop I want you to add your top selling products to your Facebook Business Page.
With more and more consumers finding products on platforms other than your own website, it is becoming more important than ever to show your experiences in a place where your customers ‘hang-out’. This is no different to social media, but what most operators that I chat with don’t realise, is that you can add your experiences to a Facebook business page and Instagram account.
With this 5-minute workshop, I want you to follow the guide I have provided within the link in the show notes on how to add your own products to these social media giants.
By adding your products to Facebook and Instagram, this does not mean they become another booking platform for your business. In the US only (at time of writing), Facebook does offer a way to accept payments over the social platform through a partner like Spotify, but this will not connect to your current reservation system or availability calendar... yet... but you can set this up so that when a consumer clicks on one of these products, they are then taken to the product page on your website to find out more information and potentially complete the direct booking.
If you only have a handful of activities, I will show you how to add these individually, but if you have a large number of them, I will also show you how to bulk upload all your products at once.
We will break this down into 5-minute tasks that you will conduct and complete within the next 1-7 days, depending on how many tours and activities you wish to add.
For me, this is a no brainer as it is giving you the opportunity to promote your tours, activities and whatever other tourism focused products you have... absolutely free.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join the Facebook Group: https://www.facebook.com/groups/digitaltourismshow
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Mar 3, 2022
271: The 30 Second Video Challenge: Tips on Shooting video
Welcome to the Digital Tourism Show Episode 271 and in this 5-min workshop I want you to do something a little more creative.
Tours operators, guides and customer facing staff all have one thing in common and that is interacting with customers. They show their passions for their destinations, share their stories and guide them through the amazing things a destination has to offer.
If this is you, you have got what it takes to do what you do day in, day out, in video format and share on social media so other potential customers can get to know you before booking. This helps make a connection even before you meet them in person.
I understand that many of you are a little put off recording video as you start thinking about how you are going to edit the footage, add music or add a nice intro… forget all that. With this workshop I am going to make it super easy for you. All I want you to do is take your phone, head out to a nice part of your destination that you know well, maybe a hidden gem, and film one 30 second video per day for the next 7 days and post up, as raw as it may be, on your social platforms.
This will get you not only used to recording video, but also allow you to test how your audience on your social platforms engage with it. Was there a specific video that really engaged with your audience? If so, maybe more of this type of content will help persuade someone to book with you.
To help, I have provided a guide on planning and shooting video, which you can download in the show notes below.
I love video marketing so I can’t wait to see what you all produce and feel free to post some of your best videos in the comments section of the relevant post on my Facebook Group.
Download our guide: https://tourismmarketing.agency/tourism-marketing-reports/
Join our Facebook group: https://www.facebook.com/groups/digitaltourismshow
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Feb 24, 2022
270: Create your own Cash-flow Crystal Ball and Predict the Future
Welcome to Episode 270 of the Digital Tourism Show and in this 5-min workshop I want you to create your own crystal ball... a 2-year cash-flow predictor that allows you to see how your business will look like over the next 2 years.
I have been using a cash-flow crystal ball for the past 10 years and have found it invaluable for planning for the future. Once set up, you will not only have a complete overview of how healthy your business is but it also helps you see into the future and give you the facility to play about with your figures to see how a price increase, a new product or new member of staff will affect your profitability.
Many business owners live month by month, day by day even and have no true sense of how healthy their business is. When asked what is your average monthly sales or how many tours you did in June, it tends to be guesswork.
Within the show notes of this episode, I have provided you with both a Google sheet and an excel file that you can use to create your own cash-flow crystal ball. I have also supplied an example sheet so you can see how it looks with data in place.
I want you to spend 5 min a day, for as long as it takes, to eliminate the guesswork and get to grips with how profitable your business is by using the provided sheet and update with your information.
To help further, below is another link to a video on how to use the spreadsheet.
This is not just great insight into your business but it allows you to make more informed marketing decisions. Are you paying over the odds for paid ads, commissions or that expensive coffee you get yourself every day. It really helps you predict the potential future of your business and plan accordingly.
Please leave your comments on my Digital Tourism Show facebook group and let me know how you get on, especially if it throws up a few surprises.
Download the help guide:
https://tourismmarketing.agency/tourism-marketing-reports/
Join the Facebook Group:
https://www.facebook.com/groups/digitaltourismshow
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Feb 17, 2022
269: Looking at Your Customer Purchase Journey
Looking at Your Customer Purchase Journey - 5 minute Workshop
In this workshop I am going to ask you to look at your customers' purchase journey and determine if there are any gaps in your sales and marketing, meaning you are possibly missing out on potential opportunities to sell or upsell to that customer. It will also make you think on the platforms and tools that your customer may use.
In the PDF guide that you can download below, you will see an overview and a diagram of a customer's purchase journey. These include…
Dreaming Moments – When your potential customer is exploring destination options and ideas with no firm plans. At this stage, people are looking for inspiration. What tools and platforms do they use? What type of content inspires them? What are they searching for?
Planning Moments – When your potential customer has chosen a destination. They’re looking for the right dates, the right flight, the right place to stay, and all the things they’ll do while they’re there. What tools and platforms do they use?
Booking Moments – When your potential customer has completed their research, they are ready to book their tickets and reserve their rooms. What tools and platforms do they use?
Experiencing Moments – When your customer’s trip is underway. Travellers are ready to live the trip they’ve been dreaming about — and share it with others. How do they interact with your business? With locals? With people in a tour group (if all strangers).
Sharing Moments – When your customer shares content and their experiences during and post trip on social media, with friends, family and work colleagues. Do they use Facebook, Instagram, TikTok?
What are your customers' start and end points and what do they do in between?
In the PDF guide, you will see an example of a potential customer journey as well as more explanation. I would like you to try and map out the journey of your own customer by using the diagram provided. Add in the potential touchpoints where they currently interact with your business and see if any gaps emerge. Are you missing a sales call followup? Are you inspiring them by creating content that really gets them excited at the dreaming stage. Are you falling down once they have booked by not keeping in touch or even asking for reviews?
Have a go and see what emerges and feel free to split up each of the 5 sections per day. It may help you realise that you are missing one or more steps to interact with your customer, which can be all the difference to receiving a good review, an upsell or even the initial booking itself.
Download our guide:
https://tourismmarketing.agency/tourism-marketing-reports/
Join our Facebook group:
ttps://www.facebook.com/groups/digitaltourismshow
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Feb 10, 2022
268: The Sales Process for Enquiry Based Tourism Products
Welcome to the Digital Tourism Show Episode 268 and in this 5-min workshop, I am focusing on the sales process for enquiry based products.
This has been a question that has come up a lot lately, not just from our own customers but from other tourism business owners looking for this sort of advice online.
Although some of you reading may not believe this, the amount of potential revenue I see being flushed down the drain is frightening. So many potential customers are either not being contacted at all, or they only receive one form of communication and then are forgotten about.
The excuse I hear a lot is “I just did not have the time to contact everyone who enquires”.
Let me apologise in advance if what I am about to say seems blunt but it is absolutely essential to convert the leads generated from marketing — especially during the pandemic. “Having no time” is something I can sympathise with during this chaotic time. I am a business owner myself so I understand how bu…
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Feb 3, 2022
267: Build up Your Customer Reviews & Brand Trust
Welcome to the Digital Tourism Show episode 267 and the first of our 5 min workshops in which I will provide you with tasks that you can do for 5 min a day.
Today, I am going to cover reviews and assign you a task to ask for reviews from previous customers.
Next to actual bookings, reviews are the lifeblood for any tourism business as it can be all the difference between someone selecting your experience over another. Building trust in the minds of your customers is what makes them book with you in the first place.
Over the next seven days, I want you to ask all your past customers if they can leave you a review with the angle of helping you rebuild your business after the devastating effects of the pandemic, without begging for them.
To help assist you, I have created some templates that you are free to use to send to your customers. I would suggest selecting one of our post-covid templates and uploading to your email platform be it MailChimp, MailerLite or other platform that…
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Jan 27, 2022
266: Launching 5 Minute Marketing Workshops
Welcome to the Digital Tourism Show Episode 266
This is just a quick video to say that from the 3rd February 2022, and for the next 10 weeks, I will be launching a weekly 5 min workshop series that will highlight one aspect of digital marketing or business growth that you can do for 5 min a day within your business to help you gain more exposure, build trust and give you more opportunities to generate booking and enquiries.
I will cover such topics as email marketing, video, competitor analysis, building reviews and much much more.
These are designed to give you quick to-do’s that don’t take up much of your time but will help you grow your business if you take just 5 mins out of your day for each task we cover. Not only that but I will provide downloadable guides and templates that you can use to speed up the process.
So keep your eyes peeled on the 3rd February where we will first cover review building.
Look forward to seeing you then.
Join our Facebook Group: https://…
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Jan 18, 2022
265: Important Announcements and the Future of The Digital Tourism Show
Important Announcements and the Future of The Digital Tourism Show
Welcome everyone to the Digital Tourism Show, the first of 2022 so Happy New Year to you all and hope you had a fantastic break.
I wanted to use the time in this episode to provide you all with a few exciting announcements of things I am looking to launch in 2022, as well as an update on the future of this very show, so let’s start with the Digital Tourism Show.
When I first launched this show back in January 2017, my main aim was to help educate tourism businesses on effective ways to grow their business through online marketing, and many of the episodes have fulfilled this promise.
The show then evolved into providing insights from others in the industry, which in itself has added incredible value, but for me personally, I feel the show has lost its original focus and I want to go back to its roots, so this year, the show will be providing a lot less of these interview style shows and go back to providing ac…
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Nov 18, 2021
264: How Technology is Changing the Tour & Activity Landscape
In this episode, I am chatting with Murray Decker the CEO of TourAmigo. Tour Amigo are a booking platform with a strong focus on the multi-day tour sector.
Murray and myself have a chat about how technology is changing within the tourism sector, specifically tours and activities, and how the future of our sector will look a lot different to what has gone before.
How we experience tours, the technology we will use during these experiences… What shifts we are currently seeing in this sector and what this means for everyone.
https://touramigo.com
https://tourismmarketing.agency
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Nov 11, 2021
263: How Technology Can Enhance The Guest Experience
How Technology Can Enhance The Guest Experience - The Digital Tourism Show #263
In this episode Chris is joined by Josh Liebman of Roller Software, a veteran in our industry of some 15+ years.
Josh and Chris discuss how technology can enhance the guest experience from the dreaming phase, through to the experience phase and beyond. Josh also hosts and shares his knowledge on his own podcast, The Guest Experience Show, so you can expect lots of good advice from this episode.
Chris asks questions like:
- What have you seen that can help enhance the pre-arrival experience and how does technology fit into this?
- What emerging technologies have you seen that is working well today?
- What technology have you seen used in the post experience stage that works well?
https://www.roller.software
https://tourismmarketing.agency
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Sep 17, 2021
262: A look at Things To Do On Google and Google My Business
A look at Things To Do On Google and Google My Business - The Digital Tourism Show 262
Christian Watts of Magpie and Chris Torres of Tourism Marketing Agency discuss the benefits of Things To Do On Google, the replacement for Reserve With Google and what it means fo Tour Operators. They also discuss Google My Business in general and how you can capitalise on this under utilised resource.
https://about.magpie.travel
https://tourismmarketing.agency
Link to GMB Overview: https://about.magpie.travel/google-mobile-results/
Special thanks to the following who contributed:
https://tourismmarketing.agency
https://www.tourismsolved.com
https://vonmackagency.com
https://tomis.tech
https://trkcreative.com
https://easymodemedia.com
https://blend.travel
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Aug 5, 2021
261: The Growth of Wellness Travel in the Post Pandemic World
In this episode we are joined by Sahara Rose De Vore, founder of The Travel Coach Network, to discuss the rise in Wellness related products and travel as we start to think about travelling again in the aftermath of the pandemic.
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Jul 29, 2021
260: The Importance of a Robust Reporting System to Boost Revenue
How well do you truly know your customer? Their want’s needs and dreams? What excites them and what makes an unforgettable experience for them?
In this episode Chris is joined by Peter Johnson of Trytn and we discuss the importance of a robust reporting system so you can make informed decisions in both your marketing and sales.
Knowing everything about your customers is key to knowing how you should ‘talk’ to them to help you create more engaging content and sales opportunities.
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Jul 1, 2021
259: Using SMS to Grow Your Tour Business
SMS messaging in both marketing and sales is often overlooked in favour of methods like email marketing, but in the post Covid world, SMS may become more popular for its immediate consumer interaction and help both them and the operator in the 'touch-less society' we have all been facing.
In this episode Chris chats with Daniel Pino of TourOpp Go on how SMS messaging can help grow your tour business and some of the methods this medium can be used.
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Jun 3, 2021
258: How to Generate Revenue from Retail & Merchandise
In this event, we speak with Brandon Gonski of Glacier Raft Company who generates more profit margins from the retail and merchandise side of his business than tours and activities. We discuss how you can effectively use retail to help grow your business, especially important in a post-pandemic world.
-- About Brandon --
Brandon Gonski has spent his whole life in the outdoor tourism and recreation industry. He currently serves as the General Manager of Glacier Raft Company in West Glacier, Montana. Before joining Glacier Raft Company, Brandon spent six years as the General Manager for AVA Rafting & Zipline, driving high growth for the company. Prior to this, he was Operations Manager for several rafting outfitters throughout the U.S. and has led trips around the world, from Ecuador to Alaska. In addition to managing Glacier Raft Company, Brandon is a product ambassador for PicThrive, a photo sales and marketing platform, and is currently earning his MBA, concentrated on business st…
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May 13, 2021
257: Travel Planning for Consumers
In this episode, we speak with Jennifer Hong of Levantr, who's aim is to help traveller better plan their trips. We discuss the consumer journey and how Levantr fits into the all important planning/dreaming stage while generating revenue for travel providers.
-- About Jen --
Jen is a Go-to-Market and Customer Experience specialist with over 9 years of strategy experience at tech enterprises, most recently at Uber. She has also helped startups launch new products and scale their operations efficiently.
She founded Levantr, which launched in March 2021, to free travelers from spreadsheets, word docs, and long email threads. Levantr is a tool that enables cohesive communication and collaboration throughout planning. Think Pinterest meets Trello for Levantr. But her vision for Levantr goes way beyond the initial tool. She believes that by leveraging the "tool first, community next, then marketplace" strategy, Levantr can offer much more cost-effective opportunities to get exposure for…
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Mar 11, 2021
256: Marketing Through Covid and Beyond
In this episode we are joined by Sandra Thomas-Comenole, an award-winning travel marketing professional and behavioural economist with over 10 years of experience leading marketing and sales teams in the travel industry.
Sandra is a ground-up & turnaround visionary leader known for breakthrough results that consistently delivers 3x revenue gains, brand expansion & increased customer base.
With both Sandra and Chris' marketing expertise, this episode contains a load of marketing advice and tips.
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Feb 25, 2021
255: Traveller Mindset and Intent in 2021 and Beyond
As every destination around the world has been affected by this pandemic in some form or another, the last year has been devastating and heartbreaking for almost everyone in the tourism industry — not just tours and activities. But I am not here to talk about what has just passed; I’m here to offer my thoughts on what l feel lies ahead. I, for one, feel the future is looking very bright indeed.
My team and I have taken it upon ourselves to conduct market surveys with real consumers, asking the questions so many of us in the industry want to know. The insights gained from this research will better inform tour and activity providers on how to market their businesses in 2021, including which demographics and product types to focus on.
In this episode, I discuss some of the findings in this research and what you should do to market your business in 2021 and beyond.
This is not all speculation and theory; the focus on surveys and statistics allows me to provide facts about how you…
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Dec 3, 2020
254: Pivoting a Tour Business During Covid – Real Life Examples and Discussion
In this episode, we are looking at how tour operators have successfully pivoted their business during Covid.
We will chat with...
Lauren Hefferon – ciclismoclassico.com
Daud Grewal – seesight-tours.com
Don Littlefield – themainebrewbus.com
Gábor Bánfalvi – tastehungary.com
All of whom will share their insights and real life examples of how they pivoted their business.
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Oct 29, 2020
253: How Covid Has Affected Tours, Attractions, Accommodation & Hospitality
An incredible discussion between leaders within tours, attractions, accommodation and hospitality.
In this multi-industry discussion, Chris is joined by:
Bridgeen Mullen: https://www.theclydeside.com
Zakia Moulaoui: https://invisible-cities.org
Deborah Macken: https://www.lochlomondholidaycottage.com
Laura Mckenzie: https://cathedralhouseglasgow.com
In this chat we will discuss the effects that Covid has had within the tourism sector in Glasgow and Scotland as well as how each business is planning for the future. This is an episode, no matter which country you come from, that is a must watch.
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Oct 15, 2020
252: The Fundamentals of a Good Website in Tours and Activities
Chris is joined by Russel Astle-Coates, Business Development Manager for TourismTiger, a website developer focused on tours and activities.
We discuss the fundamentals of creating a website that enhances the consumer purchase journey as well as providing tips for the optimum layout.
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Oct 1, 2020
251: The Rise of the Artificial Intelligent Tour Guide
Alex Bainbridge's influence within the industry should not be underestimated.
Alex founded TourCMS, the original leader in tours & activities online travel agent distribution providing reservation system and distribution technology to hundreds of local tour operators, and ran that business for 10 years until its successful sale in October 2015.
Highlights of this period include working with the industry leading sightseeing brand Gray Line providing online travel agent distribution services from 2012 onwards (TourCMS still runs this service today). In multi-day tour distribution Alex also created, with TourRadar, the first industry end-to-end solution connecting live reservation system availability with travel agent distribution.
Alex will be discussing his new venture, Autoura a platform for autonomous vehicles, and Sahra, an artificial intelligent tour guide.
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Sep 24, 2020
250: Selecting a CRM While Building Automated Sales and Marketing Processes Without the Price Tag
Hubspot, ClickFunnels, Active Campaign etc etc can all be very expensive. Especially Hubspot! You can part with the best part of $10k and more per year. Not many operators could afford that, even pre-covid.
With this episode, I hope to highlight cheaper options and a possible set up, while still using Hubspot's free CRM.
Please leave comments on what you think of my set up and please do suggest how you manage this without paying the crazy prices by these other systems.
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Sep 21, 2020
249: GetYourGuide Hiding Customer Details from Operators: What This Means for You
In mid September (2020) GetYourGuide sent out an email to all operators stating that they will no longer pass on the email address of the customer who books your experience but will provide a temporary GetYourGuide branded email instead. This email will only be active for 7 days after the experience has been delivered. This, as it states in the email, is to provide a better customer experience.
Now, while I can understand some of the reasoning behind it, this move from the OTA is yet another attempt from these businesses to hinder the potential growth of your own brand. Not only that, it throws up all sorts of questions, some of which could be serious in terms of health and safety. In this episode, I shall break down some of my concerns and give you the real truth about what an OTA actually is, one that may make you see them in a different light.
Is this really what operators need when the industry is currently on its knees due to Covid?
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Aug 27, 2020
248: How Brand Scotland are Shaping the Destination in 2020 and Beyond
A marketing and strategy specialist, Cat Leaver is the director of Brand Scotland, the first shared/centralised role for Scotland working across Scottish Government, Scottish Enterprise and VisitScotland to coordinate international marketing activity, pool talent, resource and expertise, in order to raise Scotland's profile and reputation on the world stage. This includes responsibility for managing brand image, digital infrastructure and talent development.
Outside of work until 2019, Cat was one of the five leaders who built Europe's most established TEDx organisations - and one of the top ten TEDx events in the world - TEDxGlasgow, which welcomed some 4,500 people in 2018 and exceeded 10 million views of their talks online. Now supporting as an ambassador it remains a platform for change, encouraging local businesses, organisations and individuals to collaborate and stimulate innovation.
Most recently, Cat was honoured in BIMA's 100 list in 2019 in the CMO/Marketing Director cat…
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Aug 20, 2020
247: What it Took to Preserve The Waverley, the World’s Last Seagoing Paddle Steamer
Paul Semple is General Manager of Waverley Excursions Ltd which operates Waverley – the last seagoing paddle steamer in the World. Paul is also Vice Chairman for the charity which owns and preserves Waverley but has an associated with the iconic vessel since the 1990s when he first worked on her as a student while at University.
After a seventeen year career as a Chemistry and Physics teacher Paul took up his current post in early 2019. Following the discovered of structural defects in the ship’s boilers in May 2019 a fundraising appeal was launched to raise £2.3 million to Save The Waverley. Paul lead the campaign which successfully raised the funds in just 6 months.
Waverley will return to service this summer on the Clyde and help celebrate Scotland’s Year of Coasts and Waters. The famous steamship will visit over sixty ports and piers around the UK and carry over 100,000 passengers. Paul will discuss the recent appeal and give an insight into what it takes to operate and…
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Aug 13, 2020
246: The Cultural Rebirth of Glasgow and How it’s Perceived Internationally
Cultural Perspectives Limited is run by Peter Trowles. For 30 years Peter was Curator at Glasgow School of Art overseeing the heritage of the Charles Rennie Mackintosh building and its important collections. During that time he curated art and design exhibitions worldwide, contributed to multiple books and journals, and has been a speaker at numerous international conferences.
He has extensive experience of working with corporate clients, cultural agencies such as the British Council, and is a regular provider of content for the media.
Peter will be discussing Glasgow's past and how it has grown it's reputation internationally since the Glasgow Garden Festival.
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Jul 30, 2020
245: Marketing your Tour Business in the Post-Covid World
Chris Torres provides insights into the future of tours and activities over the next 2-3 years, showing real life stats that prove domestic should be the main focus for tour operators for the next 18-24 months. Chris will also highlight key demographics that you should be targeting now as well as current Google trends.
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Jul 9, 2020
244: Starting a New Tour Business in Scotland... The Pitfalls, Challenges and Successes
Chris is an Adventure Guide/Instructor and avid Traveller, having worked in Scotland's Outdoor Activity and Customer Services industry for over 25 years. He would like to take this opportunity to share his experience with you in creating adventures and experiences to last a lifetime - this is why he has created Unique Adventure Tours Scotland.
Helping people get the best out of their time in Scotland has always been a pleasure for his, and by adding that bit extra attention to detail, he feels he can help his customers discover the best Scotland has to offer in Adventure, Activity, Food, and Accommodation, all set in this stunning country.
Being a lover of travel and adventure, he has had the privilege to sample and enjoy many cultures and experiences - let him take this opportunity to share his passion with you, in stunning Scotland.
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Jul 2, 2020
243: Digital Marketing Fundamentals... Be Visible in Those Right Moments
Patrick O'Shaughnessy of Visit Scotland shares his thoughts and advice on how tourism businesses can be visible at the right moments.
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Jun 12, 2020
242: Virtual Tours - A Distraction or a Valid Opportunity?
Chris is joined by Kelsey Tonner to discuss the validity of virtual tours and if they are a worthwhile product to create. An interesting discussion as both Chris and Kelsey share differing views, while finding some common ground.
Kelsey also has some resources for those interested in Virtual Tours...
Virtual Tour Business Summit - Free On-Demand Replays
https://www.beabetterguide.com/Replay/
Virtual Tour Business Program - Information Page
https://onlinetourismacademy.com/p/virtual-tour-business/?product_id=1790731&coupon_code=VTB-200-OFF&?affcode=30293_g7twa6_1
Free Workshop - How to Design, Launch and Sell Online Experiences
https://beabetterguide.com/onlinetours
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Jun 10, 2020
241: Creating Opportunity From Disaster – Surviving COVID-19
Peter Syme once again joins us on The Digital Tourism Show to share his thoughts and ideas on how to look for opportunities from the Covid crisis, as well as being his usual, candid self.
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Jun 8, 2020
240: Taking Selfie’s from Space and COVID-19 Spelfie Strategies for Destinations
Chris Newlands of Spelfie served in the Royal Navy for six years from October 1982 to June 1988, he left the service and studied to become a Chartered Financial Planner.
He embarked on a new adventure in 2017, as the CEO of both Spelfie and Tripsology Ltd, in partnership with AIRBUS and the space industry, bringing a new use-case for the highest resolution satellites in orbit around Earth. On December 3rd, 2019, he was awarded the title of Innovator Of The Year, by the Ex-Scottish Forces In Business Awards.
Spelfie – in partnership with AIRBUS - uniquely allows people to capture their experiences at events globally, from space, in real time, capturing the individual and the entire event!
Chris will discuss how he came up with the idea and how he has grown his business as well as strategies during COVID-19.
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May 19, 2020
239: How The Edinburgh Dungeon Has Kept Scaring Visitors For 20 Years
Emma Jamieson has been Marketing Manager at the Edinburgh Dungeon since June 2018, recently a finalist in the ASVA Marketing Awards, Emma enjoys the creative-side of marketing with a focus on digital, online and content development – an advocate of keeping it simple and listening to your audience at all times.
Emma will chat how the Edinburgh Dungeon create and innovate ideas to bring in new and repeat business.
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May 13, 2020
238: From Neuroscience to Food Tours: How I Grew my Food Tour Business
In this episode I talk with Alyssa Schoenfeld of Bites of Boston Tours on how she made the move from neuroscience into food tours, working with suppliers and partners and the marketing efforts she took. We also briefly touch on the impact of COVID. This was filmed at the very start of COVID.
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May 6, 2020
237: Discussion on Marketing your Tour Business Through COVID
In the episode I am joined by Evan Tipton of Tomis and we will be discussing marketing strategies and ideas tour operators should be focusing on now during the COVID crisis.
We will be discussing topics like the importance of content creation, product ideas you can take to market as well as the importance of historical data.
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Apr 23, 2020
236: Creating Tailor Made, Luxury Whisky Tours for International and Royal Guests
Vikki Bruce is the founder and Managing Director of MacLean and Bruce, running it with whisky expert, author and legend, Charles MacLean. Vikki's background is in whisky and she works with closely with the industry to create bespoke, VIP whisky-orientated travel and events for luxury overseas buyers.
As part of the Bruce family, Vikki works closely with the family home in Fife, Broomhall House, using the historic venue to create prestigious events and experiences. MacLean & Bruce has been operating for seven years, working mainly with inbound guests, primarily from China and the USA.
As part of the company's natural growth and development, M&B have become known for creating unusual stand-alone experiences, and as well as creating luxury travel packages for guests are used by DMCs and agents from home and abroad.
Vikki will discuss how she has grown her high luxury brand with international visitors and even Royalty.
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Apr 16, 2020
235: How Data, Big or Small, Can Help Grow your Tourism Business
Joshua Ryan-Saha works at the University of Edinburgh where he leads on the application of data-driven innovation for the tourism, travel and festival sectors as part of the Edinburgh & South East Scotland City Region Deal. He previously worked at The Data Lab where he was responsible for programmes to improve data science skills across Scotland. He joined from Nesta where he established the £10m Longitude Prize, featured on BBC Horizon’s 50th Anniversary Episode.
Joshua has also worked as in Bosnia and Herzegovina working with international organizations such as The Public International Law and Policy Group to design projects related to constitutional reform, tourism and reconciliation. Joshua started his career in local government as a participant in the sector’s National Graduate Development Programme, working at the London Borough of Newham transformation projects across a range of service areas including education, social care, housing, and crime reduction.
Joshua will le…
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Mar 27, 2020
234: COVID Marketing, Facebook Ads, Marketing, Growth - The First Ever Digital Tourism Show LIVE
COVID Marketing, Facebook Ads, Marketing, Growth - The First Ever LIVE Digital Tourism Show. Watch a recording of the first ever live version of The Digital Tourism Show, hosted by Chris Torres. Chris answers questions concerning marketing during the coronavirus (COVID-19) crisis, Facebook advertising, email marketing, business development and growth, as well as covering other topics.
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Mar 19, 2020
233: How UnTour Food Tour Have Been Affected by the Coronavirus and the Launch of No Appetite for Ignorance
Kyle Long from UnTour Food Tours who’s business provides tours in China and we will be discussing how his business has been affected by the coronavirus and the launch of No Appetite for Ignorance - an initiative to help engage the public and raise awareness of the xenophobia and racist attitudes against Chinese and asian-owned business.
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Mar 12, 2020
232: The Effects of OTAs in the Tour Industry and the Future of Reservation Systems
Chris Atkin, the CEO of Rezdy, discusses the effects of Online Travel Agents (OTAs) in the tour and activity industry and the future of reservation systems and Rezdy itself.
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Mar 10, 2020
231: The Rise of Audio Tours and Finding Great Tour Guides
Daphne Tsevreni is the co-founder of Clio Muse Tours, a tech company that provides audio tours around the world through their mobile app. Daphne will be discussing how they find the best guides and how they produced a tour of the moon!
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Mar 5, 2020
230: Key Sustainability Trends and Tips for your Tourism Business
After working as a sustainability expert for several travel companies across Eastern and Southern Europe, Anula Galewska co-founded Travindy, the world's key source for sustainable tourism news, to help more businesses learn about responsible travel and market their sustainability efforts better.
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Mar 4, 2020
Marketing against the effects of the Coronavirus
Travel and tourism is in the midst of a Coronavirus crisis, with large scale events like the Arival and ITB Berlin being cancelled in March, and even the possibility of the Tokyo Olympics being postponed due to the Coronavirus.
Whether you think this virus is a genuine threat or something that has been blown out of proportion by the media, what matters most is what your customers think.
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Feb 27, 2020
229: Key Accommodation Trends and How This Will Affect You in 2020
Synden Grieve works for Expedia as a Market Manager looking after Glasgow. Previously she worked for Scottish Enterprise working on a number of tourism projects and leading on the Edinburgh Tourism Action Group’s technology and digital programme for tourism businesses. She is passionate about tourism and about helping Scottish tourism businesses to become the best they can be.
Synden will be discussing the key accommodation trends for Glasgow. This will include looking at 2019’s key trends and what we saw throughout the year as well as having a forward look at what we expect to see for 2020 for Glasgow. Synden will also discuss trends for online customer behaviour including the importance of reviews and visual content.
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Feb 20, 2020
228: How to Create and Optimise Your Products for the Corporate Traveller
Cara is a Senior Business Development Manager for Corporate Traveller in Scotland. Based in the Glasgow office, she has overseen the implementation of over 50 partnerships with CT over the past 4 years.
With relationship as the key element for partnerships, Cara philosophy of ‘getting like minded people together’ has shone and she not only hosts the very popular Business Breakfast Connections in Chaophraya, Glasgow, but was named as a finalist in the Scottish Women in Business Collaborator category earlier this year.
Cara will be discussing how tour operators and accommodation providers can create and optimise their products with the corporate traveller in mind.
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Feb 18, 2020
227: How You Can Use Public Relations to Grow Your Tourism Business
Lee has a passion for culinary experiences has developed over more than two decades working in PR, marketing and hospitality.
She believes good public relations is at the heart of every great business as it allows you to nurture relationships and start conversations with good stories, helping to build loyalty and memories.
Lee will be discussing how PR can help boost any tourism brand and the best ways to approach PR to grow your business.
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Feb 13, 2020
226: The Digital Battle for Tours & Activities Part 2
It’s been a year since I wrote The Digital Battle for Tours and Activities, an article which I thought would be a one-off piece of content but now may become a yearly event. So much has changed during this last year, with the likes of Booking Holdings acquiring FareHarbor, AirBNB ‘investing’ in Tiqets, as well as the fight for our sector between these OTAs and Google.
Google is making big strides into the tours and activity space, testing the water with Touring Bird, which has now been closed and ‘folded’ into their travel team, making tours and activities bookable within Google search and maps, bypassing the OTAs – well the ones not also directly integrated… which I am still against, by the way. Everyone wants a piece of the tours and activity pie. No wonder, as it has a reported worth of $180 billion and it will only continue to grow.
However, this article is not intended to discuss who purchased who as with this article, I want to highlight a major and, in my hones…
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Jan 16, 2020
225: How I Have Grown a Successful Luxury Adventure Holiday Brand in Scotland
How I Have Grown a Successful Luxury Adventure Holiday Brand in Scotland. Matt will discuss how his military past has allowed him to create a product that excels and what it takes to make it in the luxury adventure market.
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Jan 7, 2020
224: Industry Review of 2019 with Shane from Tourpreneur
Industry Review of 2019 with Shane from Tourpreneur - We take a look back at 2019 and what the future holds in 2020 for tours and activities.
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Oct 31, 2019
223: Connecting and Promoting your Products Through Global Travel Agencies
David is the Head of Account Management at TravelPort who help tour and accommodation providers connect to over 68,000 global travel agencies, increasing your opportunities.
Chris will be discussing with David how you can distribute, and benefit from, using their platform to promote your products.
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Oct 24, 2019
222: Debunking Myths About Chatbots and How It Can Help Grow Your Tour Business
Wes is the co-founder of Total Chatbots Ltd, a technology company based in Glasgow. Total Chatbots uses its proprietary technology to help tour businesses generate and nurture leads using chatbot technology that can function across both a website and Facebook.
Their previous travel-sector related work includes a chatbot for Celebrity Cruises as part of the European launch of Celebrity Edge in May 2019. They are also in discussions with Travel Counsellors regarding a chatbot for their annual conference in November.
Wes’ previous background was in automotive, where he worked for Close Brothers, Honda UK and Peugeot Motor Company. However, his love for technology and the introduction of chatbots in 2016 by Facebook, led him to pursue his passion in this area, to help businesses of all types grow using chatbot and marketing automation technology.
Wes is a double alumni of Strathclyde University, having graduated in 2003 with a MEng Engineering with Business Management, followed by…
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Oct 17, 2019
221: Rebuilding Trust: Trials & tribulations of purchasing a hotel with a bad reputation
Laura is the previous owner of 15 Glasgow and manager of Dakota Deluxe Glasgow. Laura has recently purchased the iconic Cathedral House in Glasgow which has unfortunately grown a bad reputation for its customer service over the years.
Laura will be discussing why she feels she can turn Cathedral House's fortunes around and she will provide insights into what she is doing to rebuild its customers' trust. This will be a thought-provoking, frank, and sometimes humorous discussion that will highlight the challenges and successes that come with managing a hotel.
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Oct 10, 2019
220: Growing a Successful Accommodation Business with Sustainability in Mind
Deborah owns and operates East Cambusmoon Holiday Cottages, two properties in Gartocharn in the southern part of Loch Lomond & Trossachs National Park. Created from derelict farm buildings the self catering cottages have been successfully trading since 2012.
Fundamentally they offer high quality holiday accommodation whilst maintaining highest sustainability principles; they’ve won various awards for sustainable design and business success, as well as holding the Green Tourism Gold Award. The business also won the 2018/19 Thistle Award for the best self catering accommodation in West Scotland.
Deborah’s background is in commercial property and renewable energy, she’s a Chartered Surveyor by profession and loves being self employed. Travel is an important part of her life and this year’s adventures include Iceland, Skye, Mauritius, the Pennine Way and Norfolk.
Deborah recently joined the Board of Love Loch Lomond, the DMO for Loch Lomond, Trossachs and Clyde Sea Lochs.
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Oct 1, 2019
219: Why Google Ads may not solve sales issues in your tour business
Chris discusses some preconceptions about Google Ads and at what stage it is right for your business… if at all.
Google Ads is a great tool when used correctly. As a marketing channel, I have seen outstanding results from Google Ads that have transformed businesses for the better, but it’s important to recognise that most of these businesses realised how important it was to invest time and money in order to receive a true return on investment.
Check out the calculator video here: https://youtu.be/TEah0IFMATI
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Sep 5, 2019
218: How to Grow a Successful Camper-van Rental Business in Scotland
Andy McCluskey is the owner and founder of Open Road Scotland, Scotland's leading self drive operator for Motorhomes, Campervans and Motorcycles for the inbound tourist market.
Andy will chat about how he set up and grew the business, the pitfalls and discuss the key drivers for success.
Open Road is an owner operated business with a small number of support staff. Andy runs and manages all aspects of the business including Operations, Marketing and Promotion, Customer Relations so the insights he will bring to this talk will be invaluable.
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Aug 29, 2019
217: Why a Marketing Agency Can't Guarantee Bookings
Chris debunks some myths and tells some home truths about working with a marketing agency.
There is often very little open discussion about using marketing agencies and many tour operators and suppliers are regularly misled about what they can expect when working with an agency. I want to cut through the silence and offer my [admittedly biased] perspective on the situation. This blog is relevant to anyone working in the tour and activity industry, but it’s particularly relevant to anyone considering entering into a relationship with a new agency.
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Aug 22, 2019
216: From Homelessness To Tour Guide: The Story Behind This Amazing Social Enterprise
Lead by Chris Torres, Zakia will discuss how she came up with the idea of a global social enterprise that trains people who have experienced homelessness to become walking tour guides of their own city and offers alternative walking tours to tourists and locals.
Since launching in the Scottish Capital in 2016, Invisible Cities now also operates in Manchester and Glasgow with further plans for expansion to York and other UK cities. For more information visit www.invisible-cities.org
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Aug 15, 2019
215: What Makes An Attractive Tour with Sean Galloway of ToursByLocals
Chris will be chatting with Sean on how ToursByLocals curates and selects tours for their platform and gives his take on what makes a good tour. A must for all tours and activity operators.
Sean decided to make a change and joined ToursByLocals as a Tour Experience Coordinator where he gets great pleasure in helping tour operators and his team self discover through smart coaching to develop personally and professionally.
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Aug 5, 2019
214: Better Guides Increases Revenue with Kelsey Tonner
Kelsey Tonner, of Be a Better Guide, provides valuable advice on how training your guides increases revenue.
*This video was filmed 2 years ago and has now been included into the Digital Tourism Show. Still very much as relevant today as it was then.
Kelsey Tonner is an experienced, global tour guide and founder of the Be a Better Guide Project, a movement that brings together tour guides and tour operators from around the world to learn from one another. His mission is to help anyone, anywhere, create extraordinary experiences for travellers.
With over ten years experience in the industry he has led trips in over fifteen different countries from Europe to the Americas and from Asia to North Africa. He has been a wilderness trip leader, a dog-sledding guide, a volunteer coordinator in an Inuit community and spent four years leading hiking, biking and multi-sport trips with Backroads Canada. He has visited over sixty countries and set foot on all seven continents.
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Jul 17, 2019
213: The Importance of Blogging & Approaching Influencers
Over the years, Kathi has travelled all around Scotland, writing blogs and travel guides along the way. But this hasn’t been a casual travelling blog; Watch Me See - A Scotland Travel Blog has built up a strong following and Kathi has worked hard to turn it into a viable business. She has done this partly by working with other travel businesses and much the Q&A discussed the best way for bloggers and businesses to work together.
Kathi discusses how to approach and work with bloggers and 'Influencers' to better promote your brand, debunking some myths along the way.
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Jun 19, 2019
212: Creating A Five Star Customer Experience & Exceeding Expectations
Bridgeen Mullen will discuss how The Clydeside Distillery focus on customer service, creating a five star customer experience and how to exceed expectations. Bridgeen will also discuss the challenges opening a new attraction.
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May 23, 2019
211: Guide To Video Marketing
In this video I discuss how you can use video to boost your marketing strategies and increase your chances of bookings.
This video was actually recorded nearly 2 years ago but was separate from The Digital Tourism Show. It is still very much relevant today as it was then. More so in fact.
I will be re-releasing other videos to become part of TDTS so look out for these amongst other new content.
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May 2, 2019
210: How To Create Award Winning Marketing Campaigns
From sending teacakes into space to setting people on fire*. Rosie Street, the Marketing Manager at Glasgow Science Centre will discuss how you can come up with creative ideas to market your business.
Rosie, a people centred marketeer, is responsible for leading a fantastic team at GSC, managing the strategic planning, implementation and day to day marketing activity at Glasgow Science Centre.
Rosie helped create award winning campaigns including the successful 'Terry - the teacake that went to space’ and has been shortlisted for Rising Marketing Star at the Marketing Society Star Awards 2018.
During a Q&A session with Chris, Rosie will discuss how GSC generate award winning campaigns, are diversifying and growing the audience of one of Scotland's best visitor attractions and how others can learn from their success.
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Apr 25, 2019
209: Design Thinking & Innovation In The Travel Space
Jack is a Technology Consultant for the CYBG Accelerator. He is responsible for developing innovative digital services for new and existing CYBG customers to help them become more financially fit. He and his team do this using techniques borrowed from Design Thinking and Lean Start-up methodologies. Prior to his current role, he held roles within financial services focusing on customer experience management and corporate innovation.
He is Product Owner for B currency, an augmented reality currency converter app designed to keep users financially fit whilst abroad. His talk will focus on the application of Design Thinking for innovation in the travel space.
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Apr 15, 2019
208: Growing Your Tour Business Through Linkedin
Peter Syme of 1000 Mile Journeys and Splash! White WaterRafting, drops by to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector... LinkedIn.
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Mar 27, 2019
207: Can A Subscription Model Work In The Tourism Sector
Welcome to another Digital Tourism Show and I have the pleasure to be joined with Cavid Nadirov of Get Guided. And in this video, we will be discussing various business models within tourism including can a subscription model work within the tourism sector?
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Mar 21, 2019
206: Destination Marketing - Heart & Soul Of Scotland
Carron Tobin is a skilled practitioner in destination development and collaboration. She was a former exec director with the Loch Lomond & Trossachs National Park championing their socio-economic agenda. She set up ruralDimensions in 2009, and over the last 10 years has worked on a range of exciting initiatives across rural Scotland including facilitating the establishment of Scotland’s first tourism cooperative and devising the template for local responses to the national tourism strategy.
She masterminded Wild About Argyll with AITC and is supporting the Heart & Soul campaign delivery. She is currently coordinating the ambitious West Coast Marine Tourism Collaboration which spans from Lewis to Arran with a number of exciting initiatives planned for 2020 Scotland’s Year of Coasts and Water.
Carron will be discussing the last 3 years of Argyll & The Isles Tourism Cooperative life and what lies ahead.
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Mar 14, 2019
205: How I Grew A Successful Adventure Tour Business
Neil Lapping is the owner and Chief Adventure Officer for Macs Adventure, which was founded in 2003.
Neil has grown the business from a kitchen table to a market leading, multi-million pound adventure tour operator employing over 90 people. It quickly became one of the fastest growing adventure tour operators in the world, operating over 450 tours in over 35 countries and now boasts offices in the UK, US and Germany.
During a Q&A discussion, lead by Chris Torres, Neil will share his story on how he grew the business, adapting to changes in the industry, how Brexit has affected his business and providing advice for others in the sector. Not to be missed!
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Mar 14, 2019
204: The Current State Of Tours & Activities
Peter Syme was our second speaker of the evening, and he was joined by Alex and Chris Torres (TMA’s founder). Peter has been involved in the adventure tours sector for 34 years — ever since he started working as a tour guide as a teenager. Peter owns several different adventure tour businesses, including 1000 Mile Journeys and Splash White Water Rafting.
Peter is an outspoken commentator on the tours and activities industry, and he has made a few splashes of his own when he has spoken at various industry events, such as the recent Arival convention in Las Vegas.
In last night’s discussion, Peter focused the discussion on Scotland, making sure to offer plenty of insight and value for anyone running a tourism business in Scotland. Peter discussed the current state of Scotland’s tours and activities industry, and he explained how it is likely to change over the next few years. We can expect huge influxes of visitors from the ever-growing middleclass in China, and we need to ma…
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Mar 14, 2019
203: Autonomous Vehicles & The Future Of Sightseeing
Alex is a huge name in the tours and activities industry; he founded TourCMS, a trailblazing piece of software designed to connect tour companies with travel agencies. TourCMS has been incredibly successful over the last few years; in fact, it was the first reservation system used by some of the industry giants, such as Expedia, GetYourBeds, and HotelBeds. Recently, Alex sold TourCMS in order to dedicate his time and expertise to his next exciting venture: Autoura.
Autoura is Alex’s next big idea and it specialises in autonomous vehicle sightseeing. Alex has an incredible wealth of knowledge about the world of autonomous vehicles and how they are destined to impact the tours and activities industry. The entire talk and follow-up questions lasted over an hour, so it is impossible to adequately summarise everything that was discussed.
Most guests attending seemed surprised that autonomous vehicles were going to appear on our roads within the next year or two, and that they would he…
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Mar 14, 2019
202: TripAdvisor Flip-Flopping On the Flip-Flop
Welcome to episode 202 of the Digital Tourism Show. You may be wondering what has happened to episode 200 and 201? These are being published over the next 2 weeks but I had to jump a couple of episode off the back of some recent news.
You may know that Dermot Halpin of TripAdvisor Experience previously announced at the Arival event in Las Vegas last year that they were offering preferential treatment to those who use their recently acquired Bókun booking platform.
Two Months later, TripAdvisor president Stephen Kaufer announced at the Phocuswrite Conference that that decision was reversed. Great news… or so we thought.
Just yesterday, some TripAdvisor customers received an email saying that, and I quote, “We’re excited to announce TripAdvisor Sponsored Placements on our Things To Do Pages. To Help highlight products, drive traffic and receive more bookings, we’re testing this feature and providing it to Bókun users free of charge.
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Mar 14, 2019
201: Creating A Killer Brand
This episode bring the workshop by David McGinty from Walnut Wasp on 'Creating A Killer Brand' filmed at Travel Massive Glasgow.
David has worked with companies like Highland Park Whisky, Drygate Brewery, Edrington, Show Racism the Red Card and many more, to deliver brand messaging for international markets.
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Mar 14, 2019
200: How To Rank On TripAdvisor
This episode shows my workshop on How To Rank On TripAdvisor that I did at Travel Massive Glasgow.
This was recorded prior to their recent announcement about free paid listings for Bókun users. Still a lot of good advice however.
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Mar 14, 2019
199: The Importance Of The Humble Phone Call
In the world of digital marketing, one aspect that seems to be forgotten, or left as an afterthought, is a good old fashioned phone call. How important are calls in today’s digital landscape?
We talk with Dustin Hoyman of Outdoor Adventure Marketing on:
1. Best methods to track calls
2. Advice on how to create more bookings
3. How to improve your conversions with calls
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Mar 14, 2019
198: Adding Value To Your Facebook Ads
In this video I will show you live examples of Facebook Ads we run for ourselves at TMA, how we add value and go step by step on how to create a targeted audience.
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Mar 14, 2019
197: Expert Opinion with Oskar Bruening of PeekPro
In this episode we talk with Oskar Bruening, the CTO & Founder of PeekPro.
Chris and Oskar chat about the future of booking systems in the wake of acquisitions from TripAdvisor and Booking.com, the recent announcements by TripAdvisor, selecting the right booking platform for your business and PeekPro's direct integration with Google and how this will help suppliers.
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Nov 8, 2018
196: Why You Should Invest in Good Translation
Digital Tourism Show #196
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Nov 8, 2018
195: The Current State Of Luxury Travel
Digital Tourism Show #195
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Oct 10, 2018
194: The Digital Battle for Tours and Activities
DigiTourShow #194
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Aug 1, 2018
193: Perfecting your Facebook Advertising Strategy
Podcast Episode #193
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Jun 12, 2018
192: Keeping Customer Attention (Without Repetition)
DigiTourShow #192
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May 25, 2018
191: What do Booking.com & TripAdvisor Mean for the Tourism Industry?
DigiTourShow #191
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May 24, 2018
190: How to Structure the Perfect Blog
Writing blogs has become one of the most important parts of any well-managed digital marketing strategy, and it's especially important in the tourism marketing industry. Writing regular high-quality blogs is a kind of content marketing that started out as a combination of SEO and online PR but has become a legitimate strategy in its own right.
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May 17, 2018
189: GDPR's Impact in the Tourism Marketing Industry?
Digitourshow #189
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May 15, 2018
188: How to improve your TripAdvisor ranking
DigiTourShow #188
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Mar 5, 2018
187: You Should Batch Create Your Content
You are busy running a business so you can’t always be on hand to create content. You may also find your creative streak comes fits and spurts.
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Mar 4, 2018
186: The Importance of Legacy Content In Sales
My business builds a lot of websites for tourism businesses and more often than not, when content is copied across to a new system it is tempting to delete old posts that you feel are no longer relevant.
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Mar 3, 2018
185: Use Instagram Stories for Tourism Marketing
DigiTourShow #185
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Mar 2, 2018
184: How to market your business with no money
DigiTourShow #184
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Mar 1, 2018
183: Use an Influencer to Drive Results
DigiTourShow #183
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Feb 28, 2018
182: You Make It Too Difficult To Get In Touch
DigiTourShow #182
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Feb 27, 2018
181: Use Remarketing For More Sales
DigiTourShow #181
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Feb 26, 2018
180: Use the 80-20 Rule In Marketing
DigiTourShow #180
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Feb 25, 2018
179: There is more to video than YouTube
DigiTourShow #179
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Feb 24, 2018
178: Target Upcoming Birthdays On Facebook
DigiTourShow #178
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Feb 23, 2018
177: Stop With Your Hit And Run Email Campaigns
DigiTourShow #177
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Feb 22, 2018
176: The Proof is in the Pudding
DigiTourShow #176
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Feb 21, 2018
175: Reduce your Google Adwords Cost Per Click
DigiTourShow #175
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Feb 20, 2018
174: Make the Most Of Your Unsubscribes
DigiTourShow #174
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Feb 19, 2018
173: Have A Plan For Social Marketing
DigiTourShow Daily #173
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Feb 18, 2018
172: Get More Bang For Your Buck With Earned Content
DigiTourShow #172
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Feb 17, 2018
171: Find New Ways to Market Your Hotel
DigiTourShow #171
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Feb 16, 2018
170: Don’t Ignore comments
DigiTourShow #170
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Feb 15, 2018
169: Don’t Be The Ass in Assume
DigiTourShow #169
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Feb 14, 2018
168: Always Test and Measure Your Marketing
DigiTourShow #168
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Feb 13, 2018
167: Define the purpose of your web page
DigiTourShow #167
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Feb 12, 2018
166: Do Not Offer Advertising On Your Site
DigiTourShow #166
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Feb 11, 2018
165: Customers Are Not Interested In You
DigiTourShow #165
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Feb 10, 2018
164: A Blog Is A Must For Your Tourism Business
DigiTourShow #164
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Feb 9, 2018
163: Changes to Googles Search Results
DigiTourShow #163
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Feb 8, 2018
162: Create a Meaningful Unique Selling Point
DigiTourShow #162
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Feb 7, 2018
161: Follow the 3 Step Marketing Approach
DigiTourShow #161
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Feb 6, 2018
160: The One Thing You Must Build
DigiTourShow #160
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Feb 5, 2018
159: Become a Customer for your Competitors
DigiTourShow #159
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Feb 4, 2018
158: Handling Disgruntled Customers
DigiTourShow #158
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Feb 3, 2018
157: Wrong to Tax Tourists?
DigiTourShow #157
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Feb 2, 2018
156: The New Ranking Factors You need to know
DigiTourShow #156
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Feb 1, 2018
155: The Power of Curiosity In Tourism
DigiTourShow #155
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Jan 31, 2018
154: There Are No Secrets in Marketing
DigiTourShow #154
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Jan 30, 2018
153: The Importance of Brand Guidelines
DigiTourShow #153
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Jan 29, 2018
152: How to Market to Dissatisfied Customers
DigiTourShow #152
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Jan 28, 2018
151: Does Direct Mail Work?
DigiTourShow #151
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Jan 27, 2018
150: Build Relationships, Not Sales
DigiTourShow #150
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Jan 26, 2018
149: Never Buy A Mailing List
DigiTourShow #149
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Jan 25, 2018
148: Avoid Information Overload
DigiTourShow #148
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Jan 24, 2018
147: Use Instagram for instasales
DigiTourShow Daily #147
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Jan 23, 2018
146: Give Stuff Away For Free
DigiTourShow #146
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Jan 22, 2018
145: The Power of Facebook Groups in Tourism
DigiTourShow #145
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Jan 21, 2018
144: 5 Quick Twitter Tips For Tourism
DigiTourShow #144
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Jan 20, 2018
143: Top 10 Video Marketing Ideas For Tourism, Part 2
DigiTourShow #143
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Jan 19, 2018
142: Top 10 Video Marketing Ideas For Tourism, Part 1
DigiTourShow #142
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Jan 18, 2018
141: Helpful Content Wins Every Time
DigiTourShow #141
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Jan 17, 2018
140: The Art Of Storytelling In Tourism
DigiTourShow #140
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Jan 16, 2018
139: Competing With The Big Players In Tourism
DigiTourShow #139
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Jan 15, 2018
138: You Need To Educate And Inform Not Interrupt And Sell
DigiTourShow #138
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Jan 14, 2018
137: The Experience Economy
DigiTourShow #137
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Jan 13, 2018
136: Your Voice Matters
DigiTourShow #136
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Jan 12, 2018
135: Common Mistake You Might Be Making
DigiTourShow #135
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Jan 11, 2018
134: Open Your Doors To Tourists
DigiTourShow #134
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Jan 10, 2018
133: Which is best? HTML or Plain Email Newsletters
DigiTourShow #133
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Jan 9, 2018
132: When to Choose a Mobile App or Responsive Website
DigiTourShow #132
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Jan 8, 2018
131: How to use Facebook’s shop to increase sales
DigiTourShow #131
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Jan 7, 2018
130: How To Persuade People To Read Your Content
DigiTourShow #130
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Jan 6, 2018
129: Keep the conversation going with a call
DigiTourShow #129
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Jan 5, 2018
128: Mix Business With Pleasure
DigiTourShow #128
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Jan 4, 2018
127: Pay Per Click on a Budget
DigiTourShow #127
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Jan 2, 2018
125: The Binge Watch Culture
DigiTourShow #125
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Jan 1, 2018
124: The Future of Tourism, Part 4
DigiTourShow #124
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Dec 31, 2017
123: The Future of Tourism, Part 3
DigiTourShow #123
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Dec 30, 2017
122: The Future of Tourism, Part 2
DigiTourShow #122
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Dec 29, 2017
121: The Future of Tourism, Part 1
DigiTourShow #121
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Dec 28, 2017
120: The Five Stages of Travel, Part 5
DigiTourShow #120
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Dec 27, 2017
119: The Five Stages Of Travel, Part 4
DigiTourShow #119
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Dec 26, 2017
118: The Five Stages Of Travel, Part 3
DigiTourShow #118
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Dec 25, 2017
117: The Five Stages Of Travel, Part 2
DigiTourShow #117
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Dec 24, 2017
116: The Five Stages Of Travel, Part 1
DigiTourShow #116
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Dec 23, 2017
115: Time To Cut The Cord On Activities
DigiTourShow #115
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Dec 22, 2017
114: How Golf Clubs Can Use Social, Part 3
DigiTourShow #114
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Dec 21, 2017
113: How Golf Clubs Can Use Social, Part 2
DigiTourShow #113
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Dec 20, 2017
112: How Golf Clubs Can Use Social, Part 1
DigiTourShow #112
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Dec 19, 2017
111: The Power of Scarcity
DigiTourShow #111
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Dec 18, 2017
110: Target Customers At Airports
DigiTourShow #110
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Dec 17, 2017
109: Facebook The Saviour Of Travel?
DigiTourShow #109
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Dec 16, 2017
108: The Uber Effect
DigiTourShow #108
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Dec 15, 2017
107: Generate Revenue From Referrals
DigiTourShow #107
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Dec 14, 2017
106: What Does Viator's Booking Platform Mean For You?
DigiTourShow #106
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Dec 13, 2017
105: PR In Tourism
DigiTourShow #105
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Dec 12, 2017
104: Targeting local business
DigiTourShow Daily #104
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Dec 11, 2017
103: What about Virtual Reality in Tourism?
DigiTourShow Daily #103
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Dec 10, 2017
102: Use Gift Cards for More Revenue
DigiTourShow #102
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Dec 9, 2017
101: It’s all about authenticity in adventure travel
DigiTourShow #101
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Dec 8, 2017
100: The Weakest Link
DigiTourShow #100
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Dec 7, 2017
99: Create Food Tours for Tasty Profits
DigiTourShow #099
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Dec 6, 2017
98: Get Personal in Tours & Activities
DigiTourShow #098
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Dec 5, 2017
97: Boost your brand on TripAdvisor, Part 4
DigiTourShow #097
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Dec 4, 2017
96: Boost your brand on TripAdvisor, Part 3
DigiTourShow #096
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Dec 3, 2017
95: Boost your brand on TripAdvisor, Part 2
DigiTourShow #095
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Dec 2, 2017
94: Boost your brand on TripAdvisor, Part 1
DigiTourShow #094
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Dec 1, 2017
93: Boost your brand on Instagram, Part 4
DigiTourShow #093
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Nov 30, 2017
92: Boost your brand on Instagram, Part 3
DigiTourShow #092
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Nov 29, 2017
91: Boost your brand on Instagram, Part 2
DigiTourShow #091
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Nov 28, 2017
90: Boost your brand on Instagram, Part 1
DigiTourShow #090
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Nov 27, 2017
89: Pay Per Click Advertising in Tourism, Part 3
DigiTourShow #089
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Nov 26, 2017
88: Pay Per Click Advertising in Tourism, Part 2
DigiTourShow #088
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Nov 25, 2017
87: Pay Per Click Advertising in Tourism, Part 1
DigiTourShow #087
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Nov 24, 2017
86: Timing is Crucial
DigiTourShow #086
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Nov 22, 2017
84: Email Marketing in Tourism, Part 3
DigiTourShow #084
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Nov 21, 2017
85: You Are Driving Customers Away
DigiTourShow #085
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Nov 21, 2017
83: Email Marketing in Tourism, Part 2
DigiTourShow #083
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Nov 20, 2017
82: Email Marketing in Tourism, Part 1
DigiTourShow #082
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Nov 19, 2017
81: Become a Social Carer
DigiTourShow #081
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Nov 18, 2017
80: Challenge Your Customers
DigiTourShow #080
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Nov 17, 2017
79: Commission Is Killing You Slowly
DigiTourShow #079
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Nov 16, 2017
78: Stay On Target
DigiTourShow #078
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Nov 15, 2017
77: Marketing Budget Spend
DigiTourShow #077
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Nov 14, 2017
76: How to Maintain Standards
DigiTourShow #076
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Nov 13, 2017
75: Automated Marketing for Tourism
DigiTourShow #075
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Nov 12, 2017
74: Travel Blogging Tips – Part 3
DigiTourShow #074
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Nov 11, 2017
73: Travel Blogging Tips – Part 2
DigiTourShow #073
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Nov 10, 2017
72: Travel Blogging Tips – Part 1
DigiTourShow #072
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Nov 9, 2017
71: User-Generated Content Crucial In Travel, Part 3
DigiTourShow Daily #071
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Nov 8, 2017
70: User-Generated Content Crucial In Travel, Part 2
DigiTourShow Daily #070
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Nov 7, 2017
69: User-Generated Content Crucial In Travel, Part 1
DigiTourShow Daily #069
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Nov 6, 2017
68: Why your bookings are falling Part 3
DigiTourShow Daily #068
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Nov 5, 2017
67: Why your bookings are falling Part 2
DigiTourShow #067
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Nov 4, 2017
66: Why your bookings are falling Part 1
DigiTourShow #066
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Nov 3, 2017
65: What to do about bad reviews on TripAdvisor
DigiTourShow #065
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Nov 2, 2017
64: Why Tour Operators MUST go paperless
DigiTourShow #064
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Nov 1, 2017
63: Understand Customer Needs
DigiTourShow #063
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Oct 31, 2017
62: Respect Senior Travellers
DigiTourShow #062
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Oct 30, 2017
61: What to do about your competition
DigiTourShow #061
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Oct 29, 2017
60: Are Travel Brands Listening?
DigiTourShow Daily #060
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Oct 28, 2017
59: Grabbing Customer’s Attention
DigiTourShow #059
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Oct 27, 2017
58: Don’t Compete On Price
DigiTourShow #058
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Oct 26, 2017
57: Invest In Your Website
DigiTourShow #057
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Oct 25, 2017
56: Travellers want Authenticity
DigiTourShow #056
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Oct 24, 2017
55: Travel Start-up Advice
DigiTourShow #055
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Oct 23, 2017
54: Top hotel marketing tips part 4
DigiTourShow #054
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Oct 22, 2017
53: Top hotel marketing tips part 3
DigiTourShow #053
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Oct 21, 2017
52: Top hotel marketing tips part 2
DigiTourShow #052
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Oct 20, 2017
51: Top hotel marketing tips part 1
DigiTourShow #051
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Oct 19, 2017
50: Tell customers what to do
DigiTourShow #050
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Oct 18, 2017
49: The VIP Factor
DigiTourShow #049
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Oct 17, 2017
48: Social Media Battleground
DigiTourShow #048
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Oct 16, 2017
47: Target Existing Customers
DigiTourShow #047
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Oct 15, 2017
46: Social Media Buzz
DigiTourShow #046
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Oct 14, 2017
45: Should You Take Deposits?
DigiTourShow #045
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Oct 13, 2017
44: Selling Your Destination
DigiTourShow #044
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Oct 12, 2017
43: Prioritise Your Marketing Activities
DigiTourShow #043
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Oct 11, 2017
42: Choosing the right booking engine Part 3
DigiTourShow #042
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Oct 10, 2017
41: Choosing the right booking engine Part 2
DigiTourShow #041
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Oct 9, 2017
40: Choosing the right booking engine Part 1
DigiTourShow #040
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Oct 8, 2017
39: Plan Ahead Of Time
DigiTourShow #039
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Oct 7, 2017
38: Power of Competitions in Marketing
DigiTourShow #038
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Oct 6, 2017
37: Leverage Location Based Apps
DigiTourShow #037
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Oct 5, 2017
36: Reach Millennials In Tourism
DigiTourShow #036
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Oct 4, 2017
35: Forget B2B or B2C In Business
DigiTourShow #035
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Oct 3, 2017
34: Hang Out With Your Customers
DigiTourShow #034
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Oct 2, 2017
33: Package Your Products
DigiTourShow #033
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Oct 1, 2017
32: Analyse Your Website Performance
DigiTourShow #032
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Sep 30, 2017
31: Engage with YouTube Videos
DigiTourShow #031
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Sep 29, 2017
30: Live for Live Streaming
DigiTourShow #030
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Sep 28, 2017
29: Offer Live Availability
DigiTourShow #029
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Sep 27, 2017
28: Know Your Customers
DigiTourShow #028
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Sep 26, 2017
27: Your Products Suck
DigiTourShow #027
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Sep 25, 2017
26: Enhance your hotel experience
DigiTourShow #026
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Sep 24, 2017
25: Easily Build Marketing Lists
DigiTourShow #025
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Sep 23, 2017
24: There is no off Season
DigiTourShow #024
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Sep 22, 2017
23: Why you must use Live Chat
DigiTourShow #023
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Sep 21, 2017
22: Customer tactics and planning
DigiTourShow #022
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Sep 20, 2017
21: Automate your sales and marketing
DigiTourShow #021
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Sep 19, 2017
20: FREE WiFi Free Marketing
DigiTourShow #020
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Sep 19, 2017
19: Boost Business With Bloggers Part 3
DigiTourShow #019
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Sep 17, 2017
18: Boost Business With Bloggers Part 2
DigiTourShow #018
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Sep 16, 2017
17: Boost Business With Bloggers Part 1
DigiTourShow #017
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Sep 15, 2017
16: Targeting Baby Boomers in Tourism
DigiTourShow #016
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Sep 14, 2017
15: Keeping up with exchange rates
DigiTourShow #015
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Sep 13, 2017
14: It’s not all about you
DigiTourShow #014
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Sep 12, 2017
13: Earn Trust With Earned Content
DigiTourShow #013
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Sep 11, 2017
12: Don’t expect instant bookings
DigiTourShow #012
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Sep 10, 2017
11: Always ask for Feedback
DigiTourShow #011
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Sep 9, 2017
10: Awesome Tourism Videos
DigiTourShow #010
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Sep 8, 2017
9: Why AirBNB is dominating
DigiTourShow #009
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Sep 7, 2017
8: Be a Go Getter on Social Media
DigiTourShow Daily #008
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Sep 6, 2017
7: Embrace Micro Content
DigiTourShow #007
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Sep 5, 2017
6: OTA or Local
DigiTourShow #006
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Sep 4, 2017
5: Top Tourism Mistakes Part 5
DigiTourShow #005
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Sep 3, 2017
4: Top Tourism Mistakes Part 4
DigiTourShow #004
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Sep 2, 2017
3: Top Tourism Mistakes Part 3
DigiTourShow #003
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Sep 1, 2017
2: Top Tourism Mistakes Part 2
DigiTourShow #002
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Aug 31, 2017
1: Top Tourism Mistakes part 1
DigiTourShow #001
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Jan 3, 2017
126: Target the influencer in travel groups
DigiTourShow #126
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