Rathbones Look forward Series with Andrea Catherwood
12: The future of brands and consumerism
Jun 19, 2019 · 56 min
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Andrea speaks to advertising guru and writer Rory Sutherland about the future of brands and consumerism. His latest book 'Alchemy - The Surprising Power Of Ideas Which Don't Make Sense' is a fascinating insight into why we respond to certain brands and advertising. Rory argues the case for ‘magic',  writing that ‘irrational solutions to human problems are waiting to be discovered’.

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