With the onset of Covid-19 already causing huge disruption to the high street retail sector and underlining the need for businesses to embrace digital technology, this month’s interview with Miya Knights came at an opportune time. Miya’s role as Head of Industry Insight at Eagle Eye Solutions, a technology platform that helps brands engage customers across multiple channels – both online and offline, meant she was able to offer some incisive insights on the convergence of these two experiences.
It’s a theme that Miya discussed at length in her featured article
in this year’s Awin Report and she was able to elaborate on many of the points she made in that editorial during our conversation, as well as speculating about the potential implications that the coronavirus might have on the brick & mortar retail world.
Our guest co-host, Luisa Richardson from our UK New Business team, then spoke to Chris Johnson, Operations Director at Smarter Click, to discuss his extensive experiences working in the affiliate industry and what the technology solution’s brand new Smarter Codes product can offer its brand partners.
In addition to all that, Kevin, Rob and Luisa discuss the impact that coronavirus has already had on some of the consumer trends that Awin’s platform has been tracking in recent weeks.
And, in conjunction with a recent Awin Thoughts piece
published by the team, they also discuss the importance of trust and transparency in the affiliate world at a time when an overabundance of information has led the World Health Organization to label the phenomenon an ‘infodemic’ and something that has made battling the coronavirus that much more difficult.