28: Solveiga Pakštaitė of Mimica - Freshness Inidicator To Reduce Food Waste
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Solveiga Pakštaitė is the Founder and Director Mimica. Solveiga is the  inventor of Mimica Touch, a biologically accurate food spoilage indicator that reduces food waste and improved food safety. The product has a granted patent and has been awarded prizes - most recently she was named MIT Technology Review's Inventor of the Year.Highlights of this episode:* Inclusive design, working with a blind charity and being inspired by an old banana* Benefits of an accelerator programme* Winning awards and grant fundings* Making the first hire* Why food waste is such a big problem* Educating companies on how food waste affects sales and customer loyalty* Asking why a problem is not yet being solved* Finding out the budget the market can bear for a scaled technologyTime Stamp:[01:45] How did it all start?[03:30] Making the first prototype[05:10] Being an entrepreneur[06:00] Joining an accelerator[07:00] How big is the problem of food waste?[08:00] Working with a scientist to develop a solution.[11:00] Importance of innovating[11:40] Challenge of making a mass market product[16:50] Advise for people who are trying to create a business model and solve an engineering problem[19:00] Mimica in 10 year timeUseful link:Mimica Lab: [https://www.mimicalab.com/](https://www.mimicalab.com/)Solveiga Pakštaitė on Linkedin: [https://www.linkedin.com/in/solveigap/](https://www.linkedin.com/in/solveigap/) Support the show
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