LID Radio
LID Radio
May 26, 2023
323: LID Radio with the LID Team: Teya Ucherdzhieva
Play • 20 min
LID Radio with the LID team

In the last episode of our special series celebrating LID's 30th anniversary, we hear from LID's Communications Manager, Teya Ucherdzhieva. She shares what role an author plays in their book campaign, what makes up a successful campaign and what emerging trends in book marketing authors should be aware of.

Teya holds a first-class degree in journalism from Coventry University. She has strong skills in digital marketing, social media and content creation. At LID, Teya implements effective PR and digital marketing campaigns to engage the audience of each book and raise the profile of LID authors. She also hosts LID’s podcast LID Radio, in which she converses with LID’s authors on a range of topics from the world of business. Teya is fluent in English and Bulgarian.
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