In today's episode of LID Radio, we're joined by retail experts Dimas Gimeno and Luis Lara to talk about their new book Retail Reset, why retail, as we know it, is coming to an end and whether physical stores are still the key to the future.

Dimas Gimeno is the former CEO of El Corte Ingles. Today, he is Executive President of WOW, a new retail and lifestyle concept recently opened in Madrid. He is based in Madrid, Spain.

Luis Lara is the Managing Partner of Retalent, a growth strategy consultancy. He is based in Madrid, Spain.

In their book, Retail Reset, the authors explain how the structural changes taking place today will affect each retail channel.  They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience.