E54: Dynamic Pricing & eCommerce
Play • 15 min

# THIS EPISODE | Always wondered how the big boys like Amazon ensure their prices are always competitive? | In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. |

# TIMESTAMPS | 2:00 - Automated Pricing Optimisation | 4:30 - Rule Based Pricing | 6:20 - The Technology Behind Pricing Intelligence | 8:00 - Automated Pricing Updates | 10:00 - The Importance of Integration | 10:50 - Next Level Customer Specific Pricing | 12:20 - Market Dynamics & Excess Discounting | 13:10 - Price Split Testing | 14:00 - Brand Differentiation & Discounting |

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