E90: Talking SMS Marketing for eCommerce w/ John Stuckey, MobileDigital - At the Coalface Podcast - 5 August 2021
- John is the co-owner (with his wife) of MobileDigital Australia.
- SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com
- The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you.
- John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of their overall marketing mix.
- John also shares how and why marketers MUST treat SMS marketing very differently to all other channels for it to work.