E90: Talking SMS Marketing for eCommerce w/ John Stuckey, MobileDigital - At the Coalface Podcast - 5 August 2021
Play • 51 min
  • John is the co-owner (with his wife) of MobileDigital Australia.
  • SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com
  • The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you.
  • John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of their overall marketing mix.
  • John also shares how and why marketers MUST treat SMS marketing very differently to all other channels for it to work.
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